Brick-and-mortar retailers are a cornerstone of the craft industry, but the retail environment is going through drastic changes right now. In this panel discussion three brick-and-mortar craft shop owners will give us an honest picture of the challenges and opportunities they’re currently facing, and how designers and suppliers fit into the retail picture.
Before even launching her sewing pattern business, Erin Weisbart was asked to appear on a PBS sewing program. How did it happen? Erin tells us how she got that gig.
We want to introduce you to a new member of our team here at Craft Industry Alliance, Paula Wilson. Paula will be doing copy editing and social media management for us. Welcome, Paula!
We’re proud to announce our new membership partnership with Studio Art Quilt Associates.
In a letter signed by CEO John Levisay and sent to instructors yesterday Craftsy announced that it will go to a subscription payment model beginning in 2018.
Many vendors at ACRE 2017 in Las Vegas were disappointed by the turnout after Emerald Expositions took the helm.
When a customer walks into a brick-and-mortar, a shop owner smiles, says hi and gently inquires if the customer needs any help. But in today’s digitally-driven world, the perfect welcome-procedure isn’t so obvious. Between checking facebook messages, replying to tweets and battling your email inbox, it’s easy to feel overwhelmed by customers service demands with no time left for doing what you love… working on your product! In this webinar Stacey Trock gives you tips for communicating with customers in ways that are more positive and more efficient.
With so many custom sticker companies out there it can be hard to know which one to choose. We’ve compiled the most vital information for each one.
The story behind the creation and development of the adorable and useful sewing notion, the Binding Baby.
Tony Lee advises to rethink how you calculate a true return on investment by factoring in new and strengthened relationships as well as orders.