When a customer walks into a brick-and-mortar, a shop owner smiles, says hi and gently inquires if the customer needs any help. But in today’s digitally-driven world, the perfect welcome-procedure isn’t so obvious. Between checking facebook messages, replying to tweets and battling your email inbox, it’s easy to feel overwhelmed by customers service demands with no time left for doing what you love… working on your product! In this webinar Stacey Trock gives you tips for communicating with customers in ways that are more positive and more efficient.
Cosy Project catches designers by surprise by selling digital versions of their patterns previously published in magazines.
If you have a multi-contributor craft blog how can you be sure that the posts and images contributors are submitting are original? Fiona Pullen of The Sewing Directory speaks from first hand experience with these expert tips.
It can also be difficult for craft business owners to draw a line between their personal/political and business lives when work and hobbies intersect.
The Social Justice Sewing Academy merges the social justice conversation with sewing. It helps build students up and allows them to thrive in a positive setting.
People all over the world wanted to give their craft even more power than it had already by using their craft skills for creative and activist means.
The group buying site Massdrop has become a popular place to find quilting supplies, but for some shop owners the site is a cause concern. With prices below MSRP, is Massdrop undercutting traditional retail or bringing in younger, tech savvy customers who are new to quilting?
The Love Summit encourages businesses to pursue environmental and economic practices to create a sustainable, peaceful, and just world.
Join us in January for a group discussion about this simple, yet thought-provoking book about creativity and the derivative nature of inspiration.
Craft Industry Alliance was founded with these 4 foundational tenets, to facilitate craft business owners and provide them with a place to learn & connect.