LinkedIn for Craft Professionals

LinkedIn claims 500 million users, with about 100 million using the platform actively—that’s a big audience that you don’t want to ignore.

Recorded Webinar: Showcase Your Brand on Instagram Using Planoly

With today’s digital space, it’s important to make sure you’re using your social media channels to their utmost potential. Learn from the pros at Planoly, and let Priscilla Castro show you how you can use your Instagram feed to best showcase your brand and your make your feed a work of art! You’ll learn how […]

Low Tech Analytics: Printable Social Media Trackers

We’ve created this very low-tech solution for keeping track of your social media efforts. We suggest focusing on one platform for a couple of weeks to see how your community engages with different types of posts at different times of day.

How to Run an Amazing Destash Sale

Regardless of your craft there comes a point where you may be drowning in supplies. It’s time for a destash. Cheryl Arkison explains how to run a destash sale smoothly so you can get some cash and get back to work in a cleaned out space.

Being Inclusive and Accountable in Craft Industry Marketing

The craft industry is a perfect microcosm of the larger tensions that are pulsing through our national and global cultures in 2017: racial, social, economic. And corporations everywhere—their advertising choices, their mistakes, and their responses to those mistakes—are often the battlegrounds where those tensions come to the forefront.

2017 Social Media Image Sizes At-a-Glance

Part of having a polished visual face for your brand online is having beautiful images. Here’s a handy guide to all of the image sizes and types required.

10 Ways Craft Businesses Can Drive More Sales from Pinterest

Why should crafters care about Pinterest? Because Pinterest is probably the best place that a crafter can reach customers online. Tailwind is a social media scheduling tool that allows you to make the most of Pinterest and Craft Industry Alliance members get a discount as part of our new member benefits.

10 Free Apps to Help Your Run Your Creative Business

Running a business online can feel overwhelming. There are so many apps available it’s hard to know what to choose. Fiona Pullen recommends 10 free apps that make it easier to manage your business day to day.

Go Live: The Potential of Live Streaming for Craft Businesses

“We’re entering this new golden age of video,” Mark Zuckerburg recently told BuzzFeed News. “I wouldn’t be surprised if you fast forward five years and most of the content that people see on Facebook and are sharing on a day-to-day basis is video.”

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