The craft industry is a perfect microcosm of the larger tensions that are pulsing through our national and global cultures in 2017: racial, social, economic. And corporations everywhere—their advertising choices, their mistakes, and their responses to those mistakes—are often the battlegrounds where those tensions come to the forefront.
Leanne Pressly of Stitchcraft Marketing suggests that small business owners use Instagram bots to engage their audience to help grow their followings.
There’s much to be gained by exceeding customer expectations. Sending brand premiums along with shipments lets your brand’s personality shine and gives customers an unexpected thrill.
Part of having a polished visual face for your brand online is having beautiful images. Here’s a handy guide to all of the image sizes and types required.
We’ve put together some cards with a few great quotes about art, life, and work. If they speak to you, feel free to use them wherever you like.
One of our member benefits for Craft Industry Alliance is a 25% off discount on Tailwind, the premier Pinterest scheduling tool. Here’s how to use it!
Why should crafters care about Pinterest? Because Pinterest is probably the best place that a crafter can reach customers online. Tailwind is a social media scheduling tool that allows you to make the most of Pinterest and Craft Industry Alliance members get a discount as part of our new member benefits.
A live webinar can be a great way to establish yourself as an expert in your field. Here’s some great how-tos to make them an effective tool!
Many craft business owners have experimented with Facebook Live and for some live video has become an integral part of their marketing strategies.
Kate Ahl of Simple Pin Media teaches actionable, simple steps that help business owners move forward successfully with a Pinterest presence.
Running a business online can feel overwhelming. There are so many apps available it’s hard to know what to choose. Fiona Pullen recommends 10 free apps that make it easier to manage your business day to day.
Censorship is central to this story, but there’s another story here and that is about how companies respond to critical feedback online.
Giveaways can be great for reaching more people with your brand. Here’s some things to think about to make sure you’re reaching the right customers.
Utilizing social media scheduling tools is a great way to alleviate some of the pressure on your time and avoid creative burnout.
“We’re entering this new golden age of video,” Mark Zuckerburg recently told BuzzFeed News. “I wouldn’t be surprised if you fast forward five years and most of the content that people see on Facebook and are sharing on a day-to-day basis is video.”
Online groups offer a space to meet new customers, build relationships, and where people can form connections with each other.
Quotes might be everywhere in social media, but it’s because they are so very effective! We’ve put together a bunch of art, life and work quotes for you to use and share as you wish!
Once you reach any degree of success with your creative business, it’s likely you’ll encounter cyberbullying. Here’s how you overcome!
Measuring ROI on your social media investments can be a challenging prospect. Not all of them are simple math. Fortunately each platform has ways to determine success.
We’ve all been there—you realize you haven’t posted on your blog for a week and you’re uninspired on social media. Here’s some ideas!