If you’re struggling to get your small business noticed on Instagram, you’re not alone. Constant updates to the app’s layout and the ways it measures engagement have been making social media management difficult for independent makers.
Dominique Calvillo is leading a campaign to have knitters and sewists participate in Dressember to raise awareness and funds to fight human trafficking.
Instagram Reels is a new feature on the platform and a competitor to TikTok. Learn how to create these 15-second video clips set to music to make engaging videos for your audience in this step-by-step tutorial.
Learn how crafters are leveraging the TikTok platform to increase their exposure and expand their audience on social media.
In this second webinar from Kate Ahl of Simple Pin Media, you’ll learn 3 common mistakes businesses make on Pinterest and how to create smart images, use correct keywords, and design an overall strategy that will work for you.
In this webinar, YouTube creator and social media marketing expert Katie Steckly will explain how to grow a dedicated YouTube audience, what camera equipment is best to start out with, how to edit your videos, and more.
Artisan retailers and craft shops are connecting with customers via virtual personal shopping appointments, amid temporary store closures due to COVID-19.
Story Pins give users a new, in-depth way to display content on the social platform rather than just a snapshot by uploading an entire DIY as a single pin.
In this panel discussion, three craft business owners with large Instagram followings explain how they use the platform to build an engaged audience.
Use these IGTV tips to learn how to share long-form videos with your Instagram followers.
The Australian bushfires are severely impacting creative small businesses during the busiest tourist season of the year. We talk to a yarn store, cupcake shop, wedding photographer, and illustrator to find out how they’re getting by.
Creating a Facebook group for your business can be a great way to build community, giving your customers and fans a way to interact with each other and to learn from you. Here’s what you need to know to set one up successfully.
Twitch is a livestreaming platform that is now being used by more than just gamers. Learn how you as a craft business owner can get started building community on this interactive platform with these helpful tips.
Some crafters have begun creating video content for TikTok, the social media app that’s with 1 billion active users (mostly teenagers). Content creators are recording DIY painting, sewing, and drawing tutorials and they’re finding significant audiences on this new social platform.
On Instagram, it is not easy, or even sometimes possible, to link your photos to content off of the app. There are only a handful of ways to provide a link to your followers to view something on your website or shop. Here’s how to get the most out of your Instagram profile link.
The Craft Aisle is an Instagram account dedicated to simple craft tutorials with a focus on DIY video. In a short time, this account created by two video producers has gained a lot of traction.
Hashtags are an important discoverability tool on Instagram. They tell Instagram what your post is about and they help people who are interested in that content find you. Use these tips to help you do hashtag research so that your posts get more traffic.
How much time have you spent growing your social media audience? What would you do if it all disappeared tomorrow? And what can you do to protect yourself? Over the past few weeks, a few prominent craft business owners have had their Instagram and Facebook accounts hacked and deleted. Take these steps to fend off similar attacks.
Using a canned response can help reduce your time answering common questions from customers or prospective clients. It’s as simple as cut+paste, then customizing the message as you see fit.
Double Blind Surprise matches needs for a gift with handcrafted items from artists or from small businesses. When the gift arrives, it is a surprise to both the recipient and the gift-giver.