General Crafts Product Manager

 Full or part-time job opening / Posted 4 weeks ago by Pamela Smith

Annie’s, located in Berne & Fort Wayne IN, is a rapidly growing, media division of DRG and our products include magazines, books, kits and supplies, online classes and TV programming, which are targeted to home and family interests, including crafts, nostalgia and home décor. It is part of the third generation Muselman family business.

Annie’s promise is to deliver exceptional products that enable creativity, nurture memories and uphold positive values. We are committed to a culture that attracts, motivates, inspires and retains extraordinary people in an environment characterized by a positive outlook, innovation, respect, integrity and family values. Come work with us!

Job Description: Product Manager: General Crafts


Under direct supervision of the VP of Product, the General Crafts Product Manager is responsible for managing the day-to-day operations of several of Annies general craft subscription kit clubs including sourcing craft kit components and developing and selecting craft projects.

The product manager design projects and will also work closely with freelance designers and vendors to create an attractive assortment of craft projects with quality materials that will achieve sales, gross margin and retention objectives. Developing and implementing merchandising strategies with both kit component and project development and selection, the Product Manager will inspire customers and foster a culture of continuous learning and thorough enjoyment of their crafting hobbies.

Position is located on site in the Fort Wayne office.

Reporting relationship

Reports to VP Products


  • Develop product plan to support growth in beading, card-making, general craft and kids crafts kit clubs.
  • Manage development and day-to-day operations of general craft subscription kit clubs.
  • Design, develop and source 13-15 kits per assigned club per year within approved landed cost of goods budget.
  • Source components using established overseas vendors while seeking and developing relationships with new vendors.
  • Develop annual line review of craft project designs to be included with kit clubs.
  • Maintain schedules and meet deadlines for kit development, production and fulfillment.
  • Accurately input product attributes and key product specs / information into company database.
  • Work closely with Purchasing department to request quotes and source kits with established vendors and manufacturers.
  • Partner with creative and marketing teams in showcasing new items in print and on the web.
  • Coordinate and expand freelance resources for craft pattern design.
  • For each kit, oversee pattern leaflet creation. As applicable, oversee video instruction.
  • Collaborate with other departments to ensure the highest level of merchandise quality and customer satisfaction
  • Create and adhere to annual budget for assigned subscription kit clubs.
  • Research craft trends through online and in-person market research.
  • Maintain strong communication with VP Products and Senior Product Manager.


  • Four-year college degree or equivalent work experience.
  • 3+ years project management skills and experience.
  • Intermediate or higher skill level in a variety of general craft techniques including beading, card-making, painting, mixed media, soap-making, floral crafts and needlecrafts.
  • Strong eye for design.
  • Competent in MS Office including Word and Excel.
  • Mandatory computer key boarding skills and can use multiple programs at the same time.
  • Excellent verbal and written communication skills and can demonstrate professional telephone and email etiquette.
  • Exceptional multi-tasking, organizational, scheduling, time management, detail orientation and problem-solving skills.
  • Be creative and forward thinking when faced with challenges

We demonstrate our commitment to the talented people who make our company successful by offering:

  • Competitive pay rates and bonus structures
  • 401(k) retirement plan with company match
  • Health, dental, vision, life and disability insurance options
  • Holiday pay and PTO
  • Education reimbursement assistance

You can learn more about Annie’s at www.annies-publishing.com

  • Listing ID: 50093
  • Contact Name: Annie's
Contact details

111 E Wayne St Fort Wayne, IN 46805On-Site,46825 Show Phone Number ***** https://www.annies-publishing.com/

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