Goldfish Bowl #1: A Live Coaching Event
In this live coaching event, three Craft Industry Alliance members present their business challenges and three coaches help them to problem-solve.
CIA Journal Issue 60
January 2, 2018
Learn to Create Easy, Professional-Quality Craft Videos to Share Online
This webinar is a primer on planning a video, writing a script, shooting, and editing for your creative business by expert Joy Macdonnell.
Tips for Increasing Brand Loyalty as a Small Craft Business
Taking the time to treat each person who purchases something from your craft business with care will convert first-time customers into loyal fans who will make repeat purchases from your shop and tell their friends.
How to Plan and Conduct Your Best Workshop Ever!
In this webinar, we’re talking about tips for planning and conducting a great craft workshop with Carole Lyles Shaw. Carole spent over 25 years as an international corporate trainer and a “trainer of trainers” before she started teaching quilting workshops. Carole will share some lessons learned about planning for success and handling challenging situations in your workshops.
Showcase Your Brand on Instagram Using Planoly
Priscilla Castro is the brand partnership manager at Planoly. In this webinar, she shares techniques for using your social media to the utmost potential.
Show Report: Fall Quilt Market, 2017
Maddie Kertay of BadAss Quilters Society tells us about Quilt Market trends, what was new this year, and what she loved.
Resource Roundup for Protecting and Defending Art and Design
Are you prepared to protect and defend your art? We’ve rounded up a collection of resources to help.
How I Got that Gig: Heather Grant & the Modern Quilt Guild’s PBS Series, Fresh Quilting
Heather Grant is the Director of Marketing & Programming for the Modern Quilt Guild (MQG). She’s one of a handful of staff members who run the organization that includes over 12,000 members and 200 chapters around the world. I met with Heather to talk about Fresh Quilting, the MQG’s quilting show on PBS. I wanted to know how the show came about and how it was going.
Low Tech Analytics: Printable Social Media Trackers
We’ve created this very low-tech solution for keeping track of your social media efforts. We suggest focusing on one platform for a couple of weeks to see how your community engages with different types of posts at different times of day.