Avlea Brings Greek Folk Embroidery to the US Market
Through her business, Avlea Folk Embroidery, Krista West is bringing Greek folk embroidery designs to the US market through kits and patterns.
Miss Purl Chicago: A Yarn Shop and Craft Community
Kamaca Champion had a dream. She wanted to open a yarn store that would serve Chicago’s South Side and enhance a sense of community there. But it would take her years to realize the dream that would become Miss Purl.
Affiliate Marketing: A Quick-Start Guide for Craft Businesses
You’ve heard the term “affiliate marketing”, but what is it? What does it mean for you, a crafting professional? Learn how affiliate marketing works and how to apply it to your craft business successfully, including the legal ins and outs.
Beyond Ravelry: Pattern Platforms for Knitting and Crochet Designers
Over the years, Ravelry has dominated the independent sellers market for its ease of use and large database. However, a combination of factors has seen designers turn to additional sales outlets. We look at what’s available.
Make Your Virtual Workshop Stand Out: Best Practices for Teaching Online
During Covid-19 many craft instructors pivoted to teaching online, but online teaching isn’t exactly the same as teaching in person. Edie Eckman explains how you can provide the optimal experience for your online students.