In 2016 Rumana Lasker looked at 52 sewing magazines published in the UK that year and realized that every single one featured a white woman on the cover.
“One of the things that struck me the most…is the feeling of being undervalued- as a consumer, as a person,” says Lasker a British sewer who was a quarter-finalist on the Great British Sewing Bee. “Because it is no exaggeration to say that by failing to represent us, they are telling people of color that we don’t matter.”
A craft retailer must establish a clear and fair returns policy, including which products are returnable, how long a customer has to make a return, and how the purchase price will be refunded.
Folkwear is one of the oldest independent sewing pattern companies. They publish global, historical, and vintage sewing patterns, often including extensive cultural history, textile information, and handwork embellishment instructions in their patterns.
At some point in the past 10 years, you’ve surely heard about Bitcoin or blockchain. These new technologies are being hyped as potential cures for all sorts of problems, but it’s difficult to know whether to believe the hype without knowing what the heck these things even are.
Many people consider the International Quilt Festival, held yearly in Houston, TX to be the Mothership of all quilt shows. It’s certainly the largest, most diverse gathering of quilters in the world. As a long-time teacher in the industry, Lyric Kinard has had the privilege of attending a number of times and has met quilters from all over the United States and around the world. Who knew there were quilters in Greece and Turkey? This time around she ran into friends from Australia and New Zealand, Europe and South America. It’s truly a place where she can find her tribe in all its glorious diversity. Lyric tells us all about what was new and exciting at Festival this year in this show report.
As a creative person and a small business owner, you may have wondered how you can photograph yourself and still put your best digital foot forward. Getting professional photos is a great option, but sometimes you just need to take a quick shot to help market your business. We asked a professional photographer for expert tips on taking great selfies. Here’s what she told us!
On October 26-28, 2018, fiber enthusiasts gathered at the Western North Carolina Agricultural Center for the Southeast Animal Fiber Fair (SAFF). This year’s show was no ordinary year, though, as SAFF organizers and attendees celebrated the 25th anniversary this year. Ashley Little was there and brings us this report.
Craft Industry Alliance is excited to announce that Sulky has joined us as a corporate member. Sulky has a longstanding history in the sewing community and is best known for their rayon threads and stabilizers. The rayon threads and stabilizers are used most often for machine embroidery and quilting, but these make up only a portion of their products.
A customer loyalty program is a rewards program offered by a company for customers that make frequent purchases. The rewards can take the form of discounts on future purchases, free shipping, free product, the opportunity to purchase exclusive products, or even access to exclusive events.
Here are some concrete tasks you can work on over the next few weeks that will bring more people to your shop and convert them into customers.