In this webinar we’ll discover some of the most common pricing mistakes and explore strategies for effectively communicating our value to customers to command a premium price.
With all of the ecommerce choices out there, it can be difficult to know which option is best for you. We’ve built this calculator the will help you compare all of the most common platforms.
Though Etsy allows the sale of edible products online, it’s on the seller to make sure they are conducting a legal and safe business.
Craft Industry Alliance is a group of co-founders, contract writers, and service providers. Although we’re a small team, we have big communication challenges. Here are some of the tools we’ve found to be the most effective for communicating with each other as well as our members.
How can you raise prices without inciting customer pushback? Today we’ll tackle how to do it while keeping your customers happy.
Recorded Webinar: How to Use Squarespace to Create a Unique and Effective Website for Your Craft Business
In this webinar you’ll learn expert tips and tricks to create a Squarespace website for your craft business from expert Paige Brunton.
Using a canned response can help reduce your time answering common questions from customers or prospective clients. It’s as simple as cut+paste, then customizing the message as you see fit.
Patreon is based on the hundreds-year-old construct of patronage, but instead of involving a wealthy sponsor, it enables individuals to support artists.
Skillshare, an online learning community for creators, offers 27,000 online classes with a focus on design and illustration, entrepreneurship, business, photo and film, writing, and crafts, among other topics.
Here’s the big list of Craft Magazine Submission Information! This can be a great way to share your creative work and grow your audience.
Kiffanie Stahle is the legal eagle behind the artist’s J.D. She’s also a photographer, fellow creative business owner, and lawyer living in California. Kiff firmly believes that there can be ease in the legalese of running a creative business. And she is on a mission to provide creative business owners with the legal tools and resources they need to achieve their big goals.
Shopify is a premier ecommerce platform and one that I recommend to many small businesses. Here are reasons I think you should set your shop up on Shopify, as well as some quick-start steps you can take right now.
The book publishing industry worldwide—though it seems to be shrinking a bit with publishing houses closing, being bought, or filing for bankruptcy—is still on the lookout for original ideas and unique twists on the tried and true when it comes to arts and crafts.
Publishing houses are constantly evolving. They’re looking at trends and always in search of the next great idea. Use this chart to get a sense of what each house has published and how to contact them.
Anne LaFollette shares her expertise licensing your work in the surface design industry. Anne covers five key steps before you sign your first contract.
Once you have completed our 30-point checklist, you’ll not only have looked into your blog’s overall performance, you’ll have discovered some easy tweaks that will get you more attention from your audience.
Changing your business name means undertaking quite a bit of time, effort, and financial outlay to successfully rebrand your business, while also bringing along your current customers and followers.
Partnerships between retail shops and indie makers can be fruitful and mutually supportive. Consignment can help craftspeople reach new customers, and offers a proving ground for makers interested in expanding into wholesale. Curious about what consignment means, and whether it’s a good fit for your business?
You’ve probably seen posts on Instagram, they have a little shopping bag icon in the corner. That icon is a product tag and it indicates that this is a post in which you can tap on that icon and learn more about the product in the image. This is called Shopping on Instagram, and you can use it to feature your products through your organic posts and Stories.
Curious about advertising on Instagram? Here are some tips and best practices to help you get started.