A live webinar can be a great way to establish yourself as an expert in your field. Here’s some great how-tos to make them an effective tool!
If you’re a business owner, at some point you’re going to deal with angry customers. Here’s some tips for diffusing uncomfortable customer situations.
Responding to customer feedback is an opportunity to publicly demonstrate that you care about your customers and their experience with your business.
Censorship is central to this story, but there’s another story here and that is about how companies respond to critical feedback online.
It’s important to communicate effectively with our clients. Speaking assertively means choosing language that sets us up for successful interactions.
In one way or another, every business owner relies on writing for a good deal of the work they do, and the more effective their ability to communicate in writing, the more effective their work. Use these expert copywriting tips to help your creative work shine.