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JOANN Invests in Glowforge, Bringing Laser Cutting to the Mainstream Crafter

Glowforge, the home laser cutter, is about to become available to many more crafters, including those who can’t afford the hefty price tag (the retail price is $4,000, twice what it was during the crowdfunding campaign) and don’t have a dedicated space to house it. At the end of December the nation’s largest fabric and craft retailer, JOANN, announced a significant investment in Glowforge. Here’s how some crafters are reacting to the news.

Blockchain’s Potential for Creative Industries

At some point in the past 10 years, you’ve surely heard about Bitcoin or blockchain. These new technologies are being hyped as potential cures for all sorts of problems, but it’s difficult to know whether to believe the hype without knowing what the heck these things even are.

How to Put the Marketing Funnel to Work for Your Creative Business

The marketing funnel describes a customer’s theoretical journey from not knowing anything about your product, service, or business, to becoming a customer. It can be an effective tool for handmade businesses trying to increase awareness, sales, and customer loyalty.

Membership Plugin Features to Consider

If you’re planning a membership site, you’ll have many considerations such as content, cost, and community. Use this guide to find what is available.

Producing Your Own Online Video Class

Join award-winning quilter Rebecca Bryan and Alissa Norton, a former video producer for Craftsy, for a webinar about the nuts and bolts of producing a top-notch online video class.

Etsy Launches New Craft Supply Marketplace Etsy Studio

For the first time since it’s founding in 2005 Etsy has launched a second marketplace. Called Etsy Studio, the new platform focuses exclusively on craft supplies integrating DIY tutorials to help consumers find what they need to get creative.

Facebook Ads the Right Way

Acquiring a sale costs money. Even if you’re pounding the pavement with “free” marketing, you’re spending your precious time that even money can’t buy back. Learn to use Facebook ads the RIGHT way once and for all in this webinar.

Wholesale for Craft Businesses

Are you ready to reach a larger audience and generate a reliable source of revenue? Selling your work wholesale can grow your business in a huge way! Learn how in this webinar.

Spoonflower Sets Up Shop on Etsy, Amazon, and eBay

Print on demand fabric company, Spoonflower, has set up shops on three online marketplaces as a way to expand its reach to new audiences. Spoonflower fabrics are now available on Etsy, Amazon, and eBay.

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