Brick-and-mortar retailers are a cornerstone of the craft industry, but the retail environment is going through drastic changes right now. In this panel discussion, three brick-and-mortar craft shop owners will give us an honest picture of the challenges and opportunities they’re currently facing, and how designers and suppliers fit into the retail picture.
You can collect fan and follower opinions as formally or informally as you want, using any of a wide variety of survey and poll tools.
Not quite a planner, more than a journal, definitely not a calendar. The Bullet Journal® is a trendy combination of all those, but oh, so adaptable, with a cult-like following of devotees, from busy moms and college students to artists and professionals of all ages.
For US-based sellers, marketing to Europe is often the first step when selling overseas. It helps to understand the market and what customers are looking for.
The story behind the creation and development of the adorable and useful sewing notion, the Binding Baby.
Crowdfunding through online platforms can look like a great way to insulate yourself from market pressures while pursuing a vision, but successful campaigns rely first of all on building what you’ve already started and treating sponsors as business partners.
How can businesses best reach millennial customers? We sat down with four millennial hobby crafters to find out.