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10 Ways to Engage Customers During a Public Health Crisis

Read 10 tips – from what you can do immediately to what you can do when the crisis is over – from Craft Industry Alliance, complete with resources to help you ensure your small craft business stays connected to customers during this public health crisis.

Big Changes to Etsy’s Ads Program After a Blockbuster Year

The fact that Etsy surpassed its financial goals in 2019 should have been the biggest news coming from the company’s fourth-quarter earnings call last week, but the changes it’s making to offsite advertising have stolen the spotlight.

ODR on Etsy: What Sellers Need to Know

Etsy’s Order Dissatisfaction Rating, or ODR, launched at the end of 2019, is a way to monitor seller’s customer service satisfaction and sellers can see how they’re doing on an ongoing basis.

Podcast Episode #158: Felicia Lo

In this podcast interview, Felicia Lo of SweetGeorgia Yarns talks about how she built her business from her kitchen table into a thriving indie yarn dyeing studio with multiple employees and an online school.

How to Set Up and Use an Amazon Influencer Page

Setting up an Amazon Influencer page is a great way to share your favorite things with your followers, earn income from affiliate marketing, and share your affiliate links in your newsletter without breaking the Amazon Affiliate program terms of service. Find out how in this helpful post from Shannon Fraser.

All About Barcodes: A Quick-Start Guide

Adding barcodes to product packaging can help craft business owners expand their reach. While some entrepreneurs run a successful craft business from their home, others will be looking to vend at retail stores and online giant Amazon. For this reason, they may eventually shop for proper barcodes.

How Offering Gift Cards Can Grow Your Sales This Holiday Season

Selling gift cards can help you boost your holiday sales. They’re the ideal last-minute gift and shoppers with a gift card tend to spend more than they would have otherwise. Read these tips to add gift cards to your product mix this year.

Indiesew Makes an Impact Among Today’s Garment Sewists

Indiesew is an online marketplace and gathering spot for modern garment sewists. Founder Allie Olson has developed a smart business model that allows for users to share their makes, shop for patterns and fabric, and delve deeper into the hobby they love.

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