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A Visit to the New Michaels Concept Store

Michaels recently announced a transformation of two of their stores in an effort to “re-imagine the optimal maker shopping experience.” We visit one to see what its really like.

How to Increase Your Shop’s Conversion Rate

Your site’s conversion rate is a metric that tells you how much of your traffic converts to paying customers and optimizing it is an efficient way to make more sales.

Custom Packaging Manufacturers

Simple customizations to your packaging can help create a cohesive brand experience, help you save money on shipping costs, and protect your products in transit. Dive into our list of custom product packaging options to find the option that works best for your business.

How to Sell Body Care Products on Etsy

Selling beauty supplies online can be a great small business, but it requires complying with FDA safety guidelines and, if you want to sell on Etsy, you’ll need to follow the marketplace’s rules as well.

How to Choose a Shopify Theme: A Quick-Start Guide

Shopify is the premier ecommerce platform and with so many themes it’s highly customizable. In this quick-start guide, Shopify expert Shelley Easter explains how to assess Shopify themes and ensure they’ll meet the needs of your business so you can make the right choice.

How to Offer Curbside Pickup Service for Your Business

As retail store owners weigh how to safely reopen, curbside pickup provides an enticing middle ground for stores that want to increase local sales with less risk. With precautions in place, some craft businesses are using curbside service to connect with local customers — from a distance.

Are Craft Catalogs Still Relevant? 4 Companies Weigh In

Many craft companies have stopped sending out catalogs in an effort to cut costs and due to environmental concerns, but others are ramping up this print strategy and including DIY inspirational content that reaches people directly in their homes.

Shopify Made Simple for Craft Businesses

In this webinar, Shopify expert Shelley Easter will walk you through setting up a Shopify shop including choosing a theme and apps, transitioning from Etsy, using the Shopify POS, and more.

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