Michaels recently announced a transformation of two of their stores in an effort to “re-imagine the optimal maker shopping experience.” We visit one to see what its really like.
Like many businesses, Churchmouse had to shutter its bricks and mortar location during the COVID-19 pandemic. The owners have decided not to reopen and instead to shift their business online.
In light of COVID-19, crafters are gearing up for a holiday season that may be unlike any they’ve experienced before.
Your site’s conversion rate is a metric that tells you how much of your traffic converts to paying customers and optimizing it is an efficient way to make more sales.
Crafty Chica Kathy Cano-Murillo spreads her “gospel of glitter” through her craft product lines, books, art, speeches and more.
Depop is a new mobile marketplace with 21 million users, 90% of whom are 26 years old or younger. Crafters are finding success selling handmade goods on Depop, a competitor with Etsy.
Mask sales and in-person shopping restrictions drove Etsy’s gross merchandise sales through the roof during the second quarter of 2020.
Use these tips when taking on custom orders so you can be sure to get paid on time and in full.
Industrious and creative young people in Zimbabwe are upcycling metal scraps into intricate artworks and finding a market for them abroad, providing economic opportunity which is hard to come by in the current economy.
Simple customizations to your packaging can help create a cohesive brand experience, help you save money on shipping costs, and protect your products in transit. Dive into our list of custom product packaging options to find the option that works best for your business.
When the COVID-19 pandemic caused retailers to shut down, many craft businesses were pushed to set up E-commerce for the first time which presented its own challenges.
Selling beauty supplies online can be a great small business, but it requires complying with FDA safety guidelines and, if you want to sell on Etsy, you’ll need to follow the marketplace’s rules as well.
Shopify is the premier ecommerce platform and with so many themes it’s highly customizable. In this quick-start guide, Shopify expert Shelley Easter explains how to assess Shopify themes and ensure they’ll meet the needs of your business so you can make the right choice.
While COVID-19 has forced many businesses to close, online shops selling craft kits have seen skyrocketing sales.
As retail store owners weigh how to safely reopen, curbside pickup provides an enticing middle ground for stores that want to increase local sales with less risk. With precautions in place, some craft businesses are using curbside service to connect with local customers — from a distance.
Many craft companies have stopped sending out catalogs in an effort to cut costs and due to environmental concerns, but others are ramping up this print strategy and including DIY inspirational content that reaches people directly in their homes.
In this webinar, Shopify expert Shelley Easter will walk you through setting up a Shopify shop including choosing a theme and apps, transitioning from Etsy, using the Shopify POS, and more.
Artisan retailers and craft shops are connecting with customers via virtual personal shopping appointments, amid temporary store closures due to COVID-19.
The handmade wholesale marketplace IndieMe will be hosting a virtual trade show June 3-9 so retailers can restock for summer and fall after COVID-19 closures.
Lynda Kanase’s experience as a graphic designer and product developer gave her the skills to develop a complete line of crafting tools, including stamps, dies, inks, stencils, brushes, even a die cutting machine, for her new business, i-crafter.