Do the words “content calendar” induce an anxiety attack or make you roll your eyes? Although it may seem like an extra step, using a content calendar to organize and plan your posts and can help you think ahead and share content that’s relevant to your audience all year long. Most of all, using a content calendar allows you to reflect on your efforts and measure the effectiveness of your work so that you can improve over time. Here are some considerations to think through when choosing a content calendar for your creative business.
Get ready to be inspired! These talented handmade artists craft unique and amazing jewelry. There’s a lot of talent in the handmade jewelry space, here are 10 who’s designs and Instagram feeds inspire us every day!
If you’re feeling inspired by artists using video on Instagram to boost engagement, it’s time to integrate video content into your own social media efforts. The good news is there are plenty of easy and affordable ways to use your smartphone to create engaging video for Instagram.
The key to organic growth on Instagram is to identify your goal, your audience, and tell your brand’s story through interesting captions and genuine community involvement.
The Instagram algorithm makes it tricky to consistently connect with your audience. In an attempt to create more engaging posts, many brands are developing video content to use on social media. Video gives you the opportunity to tell more in-depth stories than a single image, and customers love to see it: 87% of consumers say they’d like to see more video from brands in 2019. Here are ten artists and makers who use video on Instagram to boost engagement from their audience. Check them out!
Telling the story, visually, of how your work is handcrafted is one of the best strategies makers can use on Instagram. Here are 10 jewelers who are showing how it’s done.
Whether you choose to collect reviews organically or take a more active role in tracking customer feedback, here are some honest and helpful strategies for reminding people to take the time and write a review.
Pinning to Pinterest, posting to Instagram, and sharing to Facebook Groups can take hours and hours per week. When your business expands to the level that you’re able to hire outside help, you may consider outsourcing this kind of social media work. But how do you find a social marketer who understands the craft business and train them to communicate for your brand?
Most Pinterest users who have upgraded to a free business account can purchase ads in the form of Promoted Pins. These ads can help boost traffic and brand awareness in a way that caters to creative business owners.
As the holiday season nears, many creative business owners are making plans for how they’ll reach their customers online. Pinterest is a great place to connect with customers and build brand awareness, and taking time to develop a seasonal pinning strategy could boost engagement during the busiest shopping season of the year. Here are seven tactics to reach your customers with seasonal pinning efforts.
Although getting hacked is a horrible experience, there could be a silver lining of sorts. Some creative business owners find that easing up on social media frees them up to focus on their primary handcraft, and allows them to plan, strategize, and research effective business practices, while still marketing effectively enough.
Search Engine Optimization is the steps you can take to increase organic traffic to your website through search engine results. Here are 20 SEO tips and tricks to optimize your website.
Social media strategist and video creator Jennifer Priest will lead you through workflows and methods for creating video content on a budget and in very little time. In this webinar, we’ll discuss live video, social media video, and other ways to create and share video content in the context of your business.
Pinterest is an anomaly in the social media space. Rather than a place to connect with friends, Pinterest brands itself as a “visual discovery engine.” Pinterest users, or “pinners,” use the platform to share their inspirations, create curated pinboards to help guide their projects or plans, and use Pinterest search to find ideas, inspiration and products that they need. Boasting 175 million users, Pinterest is driving tons of traffic to online shops.
You’ve put a lot of time and effort into your Instagram marketing. A takeover might be a great next step to increase the impact of your Instagram account.
Social media fatigue is hitting hard in 2018 as makers spend more time trying to “beat the algorithm” to connect with our community. Between our desire to reach our customers online, and the dopamine hit our brains receive each time we check social media, many of us are grappling with bad habits around screen time. Erin Dollar gives us some tips for carving out time to let our minds wander.
The landscape of social media is changing, and Facebook’s new focus on fostering relationships and community means that having a Business Page is no longer enough to get noticed and heard. Learn how you can use the power of Facebook Groups to create unforgettable experiences for a captive audience that will generate cash and build community for your shop or brand.
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Get ready to be inspired! These talented handmade artists craft unique and amazing jewelry. There’s a lot of talent in the handmade jewelry space, here are 10 who’s designs and Instagram feeds inspire us every day!
As the holiday season nears, many creative business owners are making plans for how they’ll reach their customers online. Pinterest is a great place to connect with customers and build brand awareness, and taking time to develop a seasonal pinning strategy could boost engagement during the busiest shopping season of the year. Here are seven tactics to reach your customers with seasonal pinning efforts.
Social media fatigue is hitting hard in 2018 as makers spend more time trying to “beat the algorithm” to connect with our community. Between our desire to reach our customers online, and the dopamine hit our brains receive each time we check social media, many of us are grappling with bad habits around screen time. Erin Dollar gives us some tips for carving out time to let our minds wander.