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10 Awesome Jewelers on Instagram

Telling the story, visually, of how your work is handcrafted is one of the best strategies makers can use on Instagram. Here are 10 jewelers who are showing how it’s done.

Strategies for Encouraging More Reviews

Whether you choose to collect reviews organically or take a more active role in tracking customer feedback, here are some honest and helpful strategies for reminding people to take the time and write a review.

Outsourcing Social Media Work: Tips Before You Hire

Pinning to Pinterest, posting to Instagram, and sharing to Facebook Groups can take hours and hours per week. When your business expands to the level that you’re able to hire outside help, you may consider outsourcing this kind of social media work. But how do you find a social marketer who understands the craft business and train them to communicate for your brand?

Best Practices for Using Pinterest Promoted Pins

Most Pinterest users who have upgraded to a free business account can purchase ads in the form of Promoted Pins. These ads can help boost traffic and brand awareness in a way that caters to creative business owners.

7 Tips for Pinning Seasonally

As the holiday season nears, many creative business owners are making plans for how they’ll reach their customers online. Pinterest is a great place to connect with customers and build brand awareness, and taking time to develop a seasonal pinning strategy could boost engagement during the busiest shopping season of the year. Here are seven tactics to reach your customers with seasonal pinning efforts.

The Benefits of Limiting Your Time on Social Media

“Although getting hacked is a horrible experience, there could be a silver lining of sorts. Some creative business owners find that easing up on social media frees them up to focus on their primary handcraft, and allows them to plan, strategize, and research effective business practices, while still marketing effectively enough.”

How to Pick the Right Social Media Scheduler

Posting to social media to drive our creative businesses is no longer just an afterthought. Without an effective process for posting to social media in a way that is both meaningful and engaging can become a challenge when we’re posting on a daily basis.

In a noisy online world, there’s one way to keep your social sanity when it comes to the task of crafting your social media posts– batching and scheduling them in advance.

How to Put the Marketing Funnel to Work for Your Creative Business

The marketing funnel describes a customer’s theoretical journey from not knowing anything about your product, service, or business, to becoming a customer. It can be an effective tool for handmade businesses trying to increase awareness, sales, and customer loyalty.

SEO Tips and Tricks to Optimize Your Website

Search Engine Optimization is the steps you can take to increase organic traffic to your website through search engine results. Here are 20 SEO tips and tricks to optimize your website.

Make Videos that Capture Attention

Social media strategist and video creator Jennifer Priest will lead you through workflows and methods for creating video content on a budget and in very little time. In this webinar, we’ll discuss live video, social media video, and other ways to create and share video content in the context of your business.

Getting Started on Pinterest: Growing Your Brand Through Visual Search

Pinterest is an anomaly in the social media space. Rather than a place to connect with friends, Pinterest brands itself as a “visual discovery engine.” Pinterest users, or “pinners,” use the platform to share their inspirations, create curated pinboards to help guide their projects or plans, and use Pinterest search to find ideas, inspiration and products that they need. Boasting 175 million users, Pinterest is driving tons of traffic to online shops.

Should you Host an Instagram Takeover?

You’ve put a lot of time and effort into your Instagram marketing. A takeover might be a great next step to increase the impact of your Instagram account.

Put Your Phone Down and Get More Done

Social media fatigue is hitting hard in 2018 as makers spend more time trying to “beat the algorithm” to connect with our community. Between our desire to reach our customers online, and the dopamine hit our brains receive each time we check social media, many of us are grappling with bad habits around screen time. Erin Dollar gives us some tips for carving out time to let our minds wander.

Creating and Nurturing a Facebook Group for Your Business with Ebony Love

The landscape of social media is changing, and Facebook’s new focus on fostering relationships and community means that having a Business Page is no longer enough to get noticed and heard. Learn how you can use the power of Facebook Groups to create unforgettable experiences for a captive audience that will generate cash and build community for your shop or brand.

Is Blogging Dead? Not So Fast

Don’t believe the hype. Blogging isn’t dead. In fact, it’s more alive and relevant now than it’s ever been.

How to Run a Facebook Group Like a Pro

Facebook Groups are a popular way to create a community around your business or brand. There are a number of things to consider before you open the doors.

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