Feb 22, 2021
Often all you need is a fresh set of PR-tuned eyes to tell you how to improve your assets and what to adjust on your website so that you know you’re putting your best foot forward when pitching your work to publications. In this webinar, Nora Wolf and Kirsten Larson of Wolf Craft PR will workshop 4 members’ businesses live, providing actionable tips to help them meet their PR goals.
Jan 31, 2021
In this webinar, expert copywriter Ashlyn Carter will teach you how to create marketing copy that converts browsers into buyers. Learn to write words that sell, coaching customers through their potential objections, and making your brand stand out among the competition.
Dec 28, 2020
In this webinar, Certified Public Accountant Janet LeBlanc will guide you through planning exercises to help you set profit and take-home pay goals for the year and actually reach them.
Nov 21, 2020
In this panel discussion, four craft instructors discuss what it’s been like to pivot from in-person to livestream online teaching during the pandemic and share best practices to make this kind of instruction work for you.
Oct 20, 2020
In this webinar, April Corbett of Upstate Mississippi will guide attendees through a process of recovery planning by creating an editorial calendar for the new year.
Sep 20, 2020
In this Legal Q&A Session, intellectual property and business lawyer Patrice Perkins will be answering our legal questions. From contracts to copyright to registering your business, get solid legal information you can easily understand so that you can move your business forward.
Aug 28, 2020
In this second webinar from Kate Ahl of Simple Pin Media, you’ll learn 3 common mistakes businesses make on Pinterest and how to create smart images, use correct keywords, and design an overall strategy that will work for you.
Jul 27, 2020
In this webinar, YouTube creator and social media marketing expert Katie Steckly will explain how to grow a dedicated YouTube audience, what camera equipment is best to start out with, how to edit your videos, and more.
Jun 30, 2020
In this interactive webinar executive coach and Craft Industry Alliance member Lauren Lambrecht will help you define what inclusive leadership looks like and identify areas in which inclusivity shows up in business.
Jun 1, 2020
In this webinar, the founder of web and graphic design studio Aeolidia, Arianne Foulks, and one of Aeolidia’s designers, Christine Castro Hughes, explain how to create a compelling visual brand.
May 14, 2020
In this webinar, Shopify expert Shelley Easter will walk you through setting up a Shopify shop including choosing a theme and apps, transitioning from Etsy, using the Shopify POS, and more.
May 6, 2020
In this panel discussion, three craft business owners with large Instagram followings explain how they use the platform to build an engaged audience.
Apr 21, 2020
In this webinar, you’ll learn to use Zoom to host an online meeting or course. Understand the settings and controls as a Zoom host so that you can set up your meeting or webinar and have an optimal experience for your participants.
Apr 3, 2020
In this webinar, a lending expert from the SBA explains how to get a disaster loan during the COVID-19 crisis.
Mar 28, 2020
In this webinar, Alison Hughes, founder of Beatrice Forms, will explain how to create a business plan in just 15 minutes, allowing you to quickly test new ideas so you can continue to innovate.
Feb 12, 2020
Craft fairs can be a huge undertaking, but offer opportunities to meet customers face to face, and hear what stands out about your products. In her webinar, Kristen Rask, president of Urban Craft Uprising, shares what it takes to be successful at a craft fair.
Feb 4, 2020
In this webinar, CPA Veronica Wasek explains how you can set up systems to ensure that you’re keeping track of the financials in your business.
Jan 8, 2020
Collaborating with your favorite brands can be a win-win. You get to work with products you love and the brand gets authentic access to your audience. But how do you get started? In this webinar, you’ll hear from three influencers who’ve built brand collaborations into their craft businesses.
Dec 2, 2019
In this webinar, SEO expert Kelly Holmes explains the most important things you can do as a website owners to ensure that you’re getting organic search traffic from Google.
Nov 1, 2019
In this webinar, Etsy expert Sarah Sewell helps three Craft Industry Alliance members to optimize their Etsy shops.