Asking precise questions of our customers in a survey format is a great way to learn how to improve their experience and inform your business priorities.
Here’s how to manage cybersecurity risks in WordPress—without needing a degree in computer engineering.
How to choose and set up a tracking platform for your affiliate program for your product business.
Selling PDFs is a big part of many craft businesses. Here are some options for handling the sales of these digital goods.
Don’t believe the hype. Blogging isn’t dead. In fact, it’s more alive and relevant now than it’s ever been.
Your visual brand identity is more than a logo. Adding a full suite of visual details takes it from mere logo to full brand design. A strategic brand identity means your customers can recognize your brand from a mile away. They will know it’s your Instagram post before they read who posted it. And they will be able to recognize your product and packaging from across a store.
Customers — and search engines — love videos. Getting your videos seen by your target audience starts with practicing search engine optimization for video.
Surveys and polls can help you understand your customers and followers much better than social media reactions because they allow you to target the specific information you’re interested in to grow your business and engage your community.
Modern help desk software can help you do tie your customer service efforts together into one cohesive customer experience.
A membership site requires a considerable amount of expense and planning. I’ll share what I and a few others have learned.
If you’re planning a membership site, you’ll have many considerations such as content, cost, and community. Use this guide to find what is available.
If you have a multi-contributor craft blog how can you be sure that the posts and images contributors are submitting are original? Fiona Pullen of The Sewing Directory speaks from first hand experience with these expert tips.
Getting Google to work with you and for you takes time. But there are ways to make Google “warm up” to you faster. Here are some SEO tips that can help.
One of our member benefits for Craft Industry Alliance is a 25% off discount on Tailwind, the premier Pinterest scheduling tool. Here’s how to use it!
Kim Herrington teaches online entrepreneurs how to leave an indelible mark on the world and change their lives by creating opportunity & financial success.
Should You Create a Separate Portfolio Website to Showcase Your Work? Ask Yourself These Questions First
Many of us who work for ourselves offer several products or services, or are managing multiple projects at different stages of production. It might be time to create a separate portfolio website—but before you do, consider a few things first.”
Whether you have an ecommerce or a brick-and-mortar store, here are some Black Friday and Cyber Monday promotions to kick off the holiday shopping season.
Many craft business owners have experimented with Facebook Live and for some live video has become an integral part of their marketing strategies.
Mobile strategy can help crafty businesses reach customers where they already are, provide unique user experiences and even diversify their income streams.