Many are predicting a rise in warm-toned hues in 2019. Etsy trend spotter Dayna Isom Johnson cites Burnt Orange as a color to watch, and Pinterest cites a 45% increase in searches for “mustard yellow.” Marigold yellow is an it-color for fashion in 2019 after a strong showing at NY Fashion Week, and Etsy dubbed the trendy color “Gen-Z yellow.” Warm colors reigned at Milan’s design week, and design experts Dezeen predicted a return to 70’s-era colors in home decor. If you still need more proof that warm colors will win the day in 2019, Lidewij Edelkoort, a Dutch trend forecaster predicts: “textiles in warm and saturated tones, like camel brown, dusty pink and yellow, rust, mud, and a wasabi green,” will be popular for fall 2019.
As for fine art trends, bigger is better when it comes to wall art. Art buyer and trend expert Sandra Chandler expects to see more large-scale pieces take center stage in homes, especially art around themes of Wellness and Escapism, which she attributes to an uptick in searches like “tranquility,” “solitude,” and “nature” on Art.com. The Wall Street Journal polled 200 design professionals to identify decorating trends for 2019, and many agreed that “Big, Cheap Art” was making a comeback (for context, the article cited $399 for a 3×4’ giclée print, so “cheap” is a relative term). Scaling up your artwork could result in a big payoff in 2019.
As minimalist living grew in popularity over the past few years, we’ve seen a rise in interest in zero-waste living — Pinterest saw a 75% jump in related search terms last year. Marie Kondo’s new show, Tidying Up, just debuted on Netflix, which seems to suggest that minimalist living is here to stay … so it may surprise you to hear that trend experts are predicting a rise in maximalist decor in 2019! Johnson says in her 2019 trend report: “Maximalism is the moment we’ve been secretly waiting for – a rebellion against the often unrealistic quest for order in our homes and lives. What was once considered clutter is now on-trend – clashing patterns, styles, and colors are all permissible, as there’s no limit to this eclectic trend.”
These days, craft can be both art and self-care. “We’re living in really disorienting times,” culture trend expert Linda Ong shared in a recent interview. “Mental fitness is the new health and wellness movement, and creativity is the new workout,” Ong said. “Doctors are beginning to prescribe that people do activities such as knitting, crossword puzzles, or meditation the way they used to prescribe they do exercise.” Craft continues to be a source of comfort for many — with that in mind, thick, cozy knitting and crochet projects will dominate for 2019. Searches for textile art grew by 1718% on Pinterest last year, so the desire for craft and coziness will likely extend to home decor.
In 2018, unique retail environments thrived as more traditional stores like Sears faltered. Brands aimed to create more inspiring, immersive shopping experiences, like shoppable apartments for brands like Floyd and Brooklinen, and highly Instagrammable holiday season pop-ups for ecommerce brands like NY Mag The Strategist, Eloquii, and Brandless. If your business is online-only, could you bring a fresh approach to your trade show or craft fair booths, mirroring the memorable shopping experiences of these e-commerce brands?
Trends are just one way to plan for the future of your business. Thinking about the changes ahead can be a helpful way to guide your marketing strategy, or prioritize your projects for the year ahead. How might you use trend forecasting to make changes in your business?
Erin is the textile designer and artist behind the home décor company, Cotton & Flax. She licenses her surface designs for fabric, home décor, stationery, and other clients. She’s also a teacher, writer, and enthusiastic advocate for small creative business owners. She lives in San Diego, California.