Craftsy Unlimited, the subscription streaming portion of Craftsy.com, will rebrand as Bluprint on July 17. The new site will be available at mybluprint.com. Bluprint will include the 1,300 classes currently available on Craftsy Unlimited in areas such as knitting, sewing, crochet, and quilting. It will also include new content that a source close to the company described a “broader and different.” Some of the new content categories will be dance, fitness, yoga, writing, and home decorating.
In a letter sent to instructors today CEO John Levisay stated that the new interface “will make it easy for members to fit creativity into their busy schedules & varying skill levels” and will include articles, exclusive series, and in-depth classes. Levisay went on to say that instructors can expect to see major national marketing campaigns for Bluprint soon in partnership with Craftsy’s parent company, NBCUniversal.
Craftsy.com will continue to operate and customers will be able to access the a la carte classes they’ve previously purchased and continue to buy classes, patterns, and supplies as they do now.