Handmade marketplace Etsy is neglecting programs other than the core Etsy.com marketplace and sellers are feeling the effects. Some of these programs, like Etsy Wholesale, were established years ago and serve thousands of sellers, while others, like Etsy Studio, were launched more recently and haven’t yet built momentum. Now, they seem to be abandoned. Etsy declined to comment on the record for this article.

In May Etsy’s board ousted CEO Chad Dickerson and appointed Josh Silverman to take his place. In a press release shortly thereafter Silverman stated his intent to pare down the company in order to increase Gross Marketplace Sales (GMS), the measure Etsy uses to monitor growth.

He stated in a company press release, “By focusing on our ‘vital few’ initiatives, we will be a more disciplined company that is better positioned to create the world’s most compelling buying and selling experience. In order to drive focus we took decisive steps to double down on the fewest, highest-impact initiatives in our core marketplace while de-prioritizing other projects and streamlining our resources.”

The first step was layoffs. From May to July of 2017 Etsy reduced its workforce by 22%, eliminating 230 jobs in total. Many of those positions served non-core programs. Although the programs still exist, they’re no longer being monitored or improved.

Etsy Studio DIY

DIY content on Etsy Studio is meant to inspire consumers to shop for supplies.

Etsy Studio, which launched in May of 2017 just days before the leadership upheaval, is a second marketplace devoted exclusively to craft supplies. Etsy Studio pulls in existing supplies listings from the core marketplace, showing them alongside DIY project tutorials written by Etsy staff members. The idea is to provide Pinterest-like inspiration to consumers who can then shop for supplies at the same time.

Silverman told Fortune last summer, just a few months after launch, that Etsy Studio was no longer a company priority. “I think the craft marketplace is a great marketplace for us, but the investment to create a new top-level domain is very significant, and we’ve only begun just to tap the core Etsy.com market,” he explained. “So we reallocated resources back to Etsy.com so it can achieve full potential.”

Etsy Studio Instagram

The Etsy Studio Instagram account was last updated on November 30.

The site now feels abandoned. The Etsy Studio Instagram account was last updated in late November, for example, and traffic is very low. My own shop has gotten 39 views and 1 order on Etsy Studio in 2018 while those same listings have gotten 7,253 views and 90 orders on Etsy. Forum questions about Etsy Studio go unanswered by Etsy staff.

Unlike Etsy Studio, Etsy Wholesale had gained traction and remains popular among the sellers and retailers who use it. Launched in August 2014 as a way to help connect Etsy sellers to retailers, the program helped Etsy sellers present their goods to retailers at special events, pop up shops, and trade shows. The annual Etsy Wholesale “open call” event, in which sellers were invited to pitch their wares to major retail stores including Paper Source, Whole Foods and Macy’s, had thousands of entries.

Etsy Wholesale

The Etsy Wholesale homepage still lists the year as 2017.

Now, although the site still functions, it’s gone stagnant. The final open call event was in August of 2016 and the Instagram account for the Etsy Wholesale has since been deleted entirely. The “fresh finds” homepage hasn’t been updated for several months and the website copy still says the year is 2017.

Etsy Manufacturing launched in September of 2015 as a marketplace to connect sellers with small manufacturers. Sellers could search Etsy Manufacturing to find cut-and-sew shops, laser cutting services, screen printers, and the like. Although Etsy had not yet monetized it, there were future plans for a fee structure. The site still functions, but this fall Etsy Manufacturing stopped accepting new applicants.

Etsy Up

A crowded auditorium at the Etsy Up conference in 2016.

Other programs have been folded entirely. Etsy Up, a conference for sellers that took place once in New York City in the summer of 2016 with 400 in attendance (livestreamed to nearly 40,000), hasn’t been repeated since. In June an Etsy representative told me on Twitter, “We’re taking some time to review our plans for the year, and will be postponing the Etsy Up conference at this time.” The Seller Advisory Board that launched in October of 2015 as a way for sellers from around the world to provide the company with honest feedback has been discontinued as well.

Each of these non-core initiatives had varying levels of impact on the handmade community, but taken together they’re representative of Etsy’s former mission “to reimagine commerce in ways that build a more fulfilling and lasting world.” The goal was to “make the world a little more like Etsy.”

The new mission statement, “keep commerce human,” presents a much narrower focus. Commerce can be human without helping those humans to truly grow as small businesses, and without giving them a voice in the company’s future. When growth is the priority Etsy starts looking a little more like the rest of the world.

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