Spot that small spark of dissatisfaction before it overshadows the warmth of your handcrafted creations.
Handling social media comments can be stressful and, if done wrong, can spiral out of control.
In this webinar, crisis PR expert Molly McPherson will teach how to gracefully guide the conversation, restore confidence, and keep the love for your artisan brand shining bright.
About the Presenter:
As an APR-certified crisis management and public relations practitioner, Molly McPherson uses her deep understanding of media culture to benefit her clients and the over half a million social media followers who look to her for insight into brand and celebrity actions, whether genuine or part of a PR stunt.
Molly is the author of Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis and is working on her forthcoming book.