You’re invited!

Join us for a full day of inspiration, knowledge, and community at h+h University, our brand-new conference taking place the day before h+h americas begins.

Start the day with a welcome reception. Join us at the Donald E. Stephens Convention Center in the morning to get acquainted with your schedule, pick up your swag, and get ready for an awesome day!

Learn from our incredible faculty. You’ll take two classes, one in the morning and one in the afternoon, and each one will be a deep dive taught by an industry expert. Come away with actionable steps to grow your business in the year to come.

Sit down for a delicious lunch. Take some time to unwind and talk with other attendees in a casual setting.

Make new connections. During the afternoon Think Tanks, you’ll have the opportunity to learn from other attendees in a small group setting. Get real solutions to the particular business challenges you face.

With tracks for:

  •  Teachers and Designers
  • E-commerce sellers
  • Brick-and-Mortar shops

There’s something for everyone!

Extra perks! Yes, there’s more…

End the day with a Show Floor Preview. Be prepared and ready to go when the show opens the next morning!

And enjoy free admittance to Sample It. Enjoy a free ticket to the cash-and-carry preview event that evening!

Prepare for the show at our virtual meetup beforehand. A few weeks before the show, we’ll meet on Zoom to help you make an individualized show plan and connect with other attendees.

Make the most of your time in Chicago. h+h University is for everyone attending the trade show. Here’s a look at the faculty and classes that will be offered at this very special daylong conference.

Ecommerce Track

Put Your Profit First with the Profit First Method

Cathay Donovan Wagner and Dana Connell of Retail Mavens

Transform your retail store from a cash eating monster to a cash cow with Profit First, a revolutionary accounting method that flips the script on how you think about your financials. Small businesses that are sustainably profitable have the best shot at achieving longterm growth. 

By the end of this workshop you’ll learn…

  • Why your bank account never seems to have money left over after expenses are paid
  • How to use Profit First to obliterate debt and grow your bottom line
  • That having a profitable business is possible, no matter the size of your store or where you are in your retail journey!

Crafting Irresistible Product Pages for Online Retail

Arianne Foulks and Helen Hulskamp of Aeolidia

With a brick-and-mortar store, you can show a customer a product and share with them what makes it so special. For your online shop, you don’t have the pleasure of speaking to your customers face to face. Learn how to create robust product detail pages that tell your story, answer questions before they’re asked, and make the sale for you.

The Shopify Experts at Aeolidia will share proven features and functionality to include on your site, including subscriptions, personalization, upselling, trust signals, product reviews, bundling, user-generated content, and more. We will focus on specific steps you can take to get more sales from your product pages, increasing conversion rate, average order value, and revenue per user.

Brick-and-Mortar Shops Track

The Sale That Actually Works

Dana Connell and Cathy Donovan Wagner of Retail Mavens

In this workshop, discover how successful retailers turn slow sales into opportunities without resorting to impulsive discounts. You’ll master the Clearance Sale strategy—a proven method to drive sales during your slowest months while safeguarding your profit margins. This approach equips you with a focused marketing plan to engage untapped customer segments and create a smart inventory strategy designed to clear out stock effectively. Join us to learn how to boost your revenue strategically and sustainably.

Meta Ads Made Simple for Scaling Local Businesses

Stephanie Smith of Social by Steph

Harness the power of Facebook and Instagram ads to grow your local business! Targeted ads shown to people in your local community can be a great way to attract new customers to your shop and bring existing customers back in. This hands-on workshop will guide you through creating effective ad campaigns, targeting the right audience, and maximizing your budget for real results. Whether you’re new to Meta ads or looking to fine-tune your strategy, you’ll walk away with the tools and confidence to turn clicks into customers.

Designer/Teacher Track

3 Easy Steps to Promotional Videos That Work!

Lyric Kinard of The Academy for Virtual Teaching

As the official CEO of everything in your business, you have no time to add one more thing to your day. Yet, you also know that video is the most effective marketing tool. In this class, you’ll learn how to easily and efficiently make promotional videos that create authentic connections with your audience and get you the results you need.

Using nothing but your phone you’ll create a video in the class, and make you’ll make a plan to make at least one more promo video during h+h!

Pitch Perfect: Growing Media Connections for Long-Term Press Success

Nicole Lewis of Art2theExtreme

Everyone needs press! From backlinks and SEO to building trust through physical publications, getting noticed and driving traffic to your store comes from press features! It’s time to take control of your public relations strategy and build lasting connections with the media. 

In this session, you’ll learn how to create a targeted media list, craft compelling brand stories, and pitch with confidence to secure earned press. Discover actionable strategies to identify the right contacts, tailor your outreach, and respond to media opportunities effectively.

Networking with journalists and editors may take time, but when done right, it pays off in meaningful, mutually beneficial relationships. Whether you’re new to PR or ready to refine your approach, this class will provide you with tools and insights to get your brand noticed by the media and featured in top publications.

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