News Archive
AI for Small Business Marketing: Your Essential Guide
Learn the basics of AI and how to apply them in your business. Use these AI prompts specific to small business owners.
A Craft Buffet for Everyone: Crafteraunt Serves Up Creativity Without the Cleanup
Crafteraunt is a Northfield, NJ-based “Craftaurant” where guests of all ages can walk in and enjoy a rotating menu of hands-on projects—no setup, no cleanup. With seasonal crafts, wellness DIYs, and take-home kits, it’s creativity made easy and fun.
How Private Equity is Reshaping the Crafts Industry
Many of the recent shakeups in the craft world were instigated by private equity investors. A new book explains their motivations.
Sewing Machine Project Collects and Distributes Sewing Machines to Groups in Need
The Sewing Machine Project is a non-profit based in Monona, Wisconsin, that collects and distributes sewing machines to people in need.
Substack Offers Craft Businesses More Than Just a Newsletter
Crafters are turning Substack newsletters into paid income streams. Learn how creators like Jennifer Perkins transitioned from free to paid content—and what to consider first.
From a Kharkiv Garage to a WorldWide Supplier: What it Takes to Operate a Business in Ukraine
For Abris Art, a bead embroidery and cross stitch design company based in Kharkiv, their world turned upside-down overnight due to the war in Ukraine.
Update on the Potential Fate of the Big 4 Sewing Pattern Brands
Design Group Americas (DGA), parent company of the Big 4 sewing pattern brands, announced on Friday that it has voluntarily filed for Chapter 11 bankruptcy.
How to Host a Crafting at the Movies Event at Your Local Theater
Brick-and-mortar shop owners are arranging a new sort of social craft night for their customers: crafting at the movies. Watching a film with the lights turned up is a fun way to craft and build community.
What’s New in Craft: Basket Weaving
Discover the growing trend of basket weaving with inspiring makers, must-read books, classes, and kits to spark your creativity.
The 2025 Craft Industry Alliance Scholarship Program: Applications Now Open
The Craft Industry Alliance 2025 Scholarship program is now open for applications. Craft business owners are encouraged to apply.
ByHand Consulting: Growing Global Artisan Brands
ByHand Consulting supports artisan entrepreneurs around the globe by offering coaching, marketing strategies, and sourcing programs to help them enter and thrive in the U.S. wholesale handmade market.
Golden Peak Media Acquires Creativebug
Golden Peak Media, a media and education company serving craft enthusiasts, has acquired Creativebug, a platform previously owned by Joann.
Craft Stores Are Diversifying Product Assortment to Stay Competitive
Independent craft stores are exploring diversification—adding new products and services—to stay competitive and meet evolving customer interests in a changing market.
Parent Company of the Big 4 Sewing Pattern Brands Sold to a Liquidator
The legacy sewing pattern brands Simplicity, Butterick, McCalls, and Vogue, commonly referred to as the Big 4, have been sold to a liquidator.
Michaels Has Acquired Joann’s Intellectual Property and Private Label Brands
Irving, Texas-based craft store chain, Michaels, has acquired the intellectual property and private label brands of Joann, which filed for bankruptcy in January of this year.
Ace Camps Travel: The Intersection of Travel, Culture, and Hands-on Experience
Ace Camps Travel offers small, curated trips blending handcrafts, culinary arts, and cultural immersion across the globe. Founded in 2009, the company continues to inspire creativity and connection under new ownership.
Happy Accidents: When a Product Unexpectedly Becomes a Favorite Among Crafters
Some of the most beloved craft tools weren’t designed for crafters at all. Discover how companies like Valari, Thread Cutterz, and OttLite found unexpected success by listening to makers and embracing happy accidents that reshaped their businesses.
The Size of the Yarn Market: Yarn Consumer Survey Results 2025
We give you the yarn market data that was presented by Jan Hurwitz, General Manager of Berroco, at h+h americas 2025.