How to Write a Diversity and Inclusion Statement for Your Business
Over the past year, there have been many conversations centered on change through diversity, equity, and inclusion, and social justice. This increased focus has given forward-thinking businesses the mandate to develop a brand strategy that addresses the diverse and evolving customer needs and expectations. One important starting point is drafting a diversity and inclusion statement for your website.
Storing and Managing Your Business Media Files
As you accumulate images and videos for your website, shop, social media, and more, building a system that is effective and efficient is a must. Stitchcraft Marketing share tips on how best to organize and manage your media files.
Storing and Managing Your Business Media Files
As you accumulate images and videos for your website, shop, social media, and more, building a system that is effective and efficient is a must. Stitchcraft Marketing share tips on how best to organize and manage your media files.
The Size of the Quilting Market: Quilting Trends Survey Results 2021
Every year for the past ten years Premier Needle Arts has conducted The Quilter’s Survey in order to understand the quilting market, assess its size and growth potential, and to collect data about the typical quilter and her consumer behavior. Here are the 2021 results.
The Size of the Quilting Market: Quilting Trends Survey Results 2021
Every year for the past ten years Premier Needle Arts has conducted The Quilter’s Survey in order to understand the quilting market, assess its size and growth potential, and to collect data about the typical quilter and her consumer behavior. Here are the 2021 results.
How These Craft Industry Professionals Stay On Top of Their Instagram DM’s
Craft business owners use Instagram to build community, show process shots, and display a portfolio of work. New opportunities can come in as a result, but it’s all dependent on keeping up with your Direct Messages. We ask a variety of craft business owners how they stay on top of their Instagram DMs.
How These Craft Industry Professionals Stay On Top of Their Instagram DM’s
Craft business owners use Instagram to build community, show process shots, and display a portfolio of work. New opportunities can come in as a result, but it’s all dependent on keeping up with your Direct Messages. We ask a variety of craft business owners how they stay on top of their Instagram DMs.
The Latest
Show Report: Creativation+ 2021
Craft trends, pandemic pivoting, and creating a more diverse industry were among more than 25 seminars and discussions at the Creativation+ Featuring Art Materials World’s first virtual trade show.
Meet Olivia Ongaigui, Designer of Our Mastermind Session One Enamel Pin
All members who participated in our Mastermind Group Program this session will be receiving a special memento: an enamel pin designed by Olivia Ongaigui of Floating Fern. Read on to learn more about Olivia’s journey as an artist.
Can Cricut Recover From Its Stumble Over Design Space?
On March 12, Cricut tried to limit free use of the app to 20 uploads a month; to get more users had to subscribe igniting a firestorm of user backlash. They rolled back the announcement, but can they rebuild consumer trust?
Clubhouse: A Quickstart Guide
If you’re active on social media, you’ve probably heard of the new audio-only social media app, Clubhouse. Use your Quickstart Guide to familiarize yourself with how it works.
Private Equity Firm Makes $5 Billion Offer for Michaels
As the craft retailer, Michaels, goes private — again — JOANN and Cricut are going public. Here’s how to understand the implications of these changes.
Creating a Cash Flow System for Your Business with Profit First
All small businesses, but particularly craft-based businesses often struggle with cash flow. Learn to create a cash flow system with Profit First.
Local Yarn Store Day is Returning April 17, 2021
Local Yarn Store Day is a special event designed to bring consumers into local yarn stores. It’s taking place for the fourth time and will be held this year on April 17, 2021.
Is Your Hiring Process Helping or Hurting Your Business?
Whether you are hiring your first employee, or you already have a staff of hundreds, recruiting best practices are critical for your business. Strong recruiting practices have significant benefits for any organization.
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How I Got That Gig: Lane Bryant Shirt
Artist April Sunami was recently commissioned to create the art for a shirt by Lane Bryant, a national clothing retailer. Here’s how she got that gig.
The Biggest Threat to Etsy at 15? Becoming Just Another Marketplace
According to Abby Glassenberg, Etsy is facing a crisis of resellers that threatens to erode the value of the marketplace’s brand.
Creative Packaging Ideas for 2021
A round up packaging options for your craft business for 2021.
Want to Make Money with Your Newsletter? Try Substack
Substack is a new email marketing service that allows content creators to directly monetize their newsletters. Could this be a good option for craft-based businesses?
WEBS Acquired by LoveCrafts
Kathy and Steve Elkins, owners of WEBS, announced today that they’ve sold the business to LoveCrafts, a UK-based venture-funded startup.
How to Use Pantone’s Colors of the Year, Ultimate Gray and Illuminating Yellow
Quilt designer and artist Andrea Tsang Jackson shares expert tips on how designers and crafters can incorporate Ultimate Grey and Illuminating Yellow, the Pantone Colors of the Year for 2021, into their work. Discover ways to use these trending colors in your craft business.
The Best Insights from the 2020 Craft Industry Alliance Podcast
Insights from the past year of Craft Industry Alliance podcast from Kathy Cano-Murillo, Gaye Glasspie, Emily Reinhardt, Toni Lipsey, Windy Chien, and Heather Ross.
Build Confidence and Learn to Think on Your Feet with Comedy Improv Classes
Quilting teacher Mel Beach explains how taking comedy improv classes has helped her to develop public speaking skills, confidence, and the ability to think on her feet, all things she’s used in her creative business.
Craft Industry Trends for 2021
2020 was a year we’ll never forget. As we think about the year ahead, one thing seems clear: everyone is wondering what’s next. Here are our predictions for what 2021 has in store for the craft industry.
Bringing it Home: COVID-19 Shuts Down Studios, Crafters Adapt
Between work-life separation, following a self-imposed schedule, and staying connected to colleagues, here’s a look at how four pro crafters found their “new normal” working from home in 2020.
Pandemic Crafting Props Up Michaels’ Sales in Third Quarter
Mega-retailer Michaels is doing OK, but it’s not out of the woods yet.
News Roundup from the Scrapbook Industry: Winter 2020
Each quarter Nancy Nally rounds up the latest news from the scrapbook industry including product releases, lawsuits, mergers and acquisitions, new hires, and more. Check out this Winter 2020 update.