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What’s New in Craft: Pressed Flowers

What’s New in Craft: Pressed Flowers

Pressing fresh flowers to preserve their beauty is a timeless craft practiced all over the world. In our latest trends post, we’re exploring modern applications of pressed flowers. Let’s take a look!

What’s New in Craft: Pressed Flowers

Pressing fresh flowers to preserve their beauty is a timeless craft practiced all over the world. In our latest trends post, we’re exploring modern applications of pressed flowers. Let’s take a look!

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How to Choose a Name for Your Business

How to Choose a Name for Your Business

Choosing a name for your business can be stressful. How do you find a name that will symbolize all that your brand stands for, is easy to say, easy to spell and can grow with you as your business develops over time? We talk to several craft entrepreneurs to understand how to select the right business name.

Alessandra Hayden Sets World Record in Crochet

Alessandra Hayden Sets World Record in Crochet

Crochet designer Alessandra Hayden has made it into the Guinness Book of World Records for the longest marathon crochet session. On May 30, 2021, Hayden, a resident of Gig Harbor, Washington, crocheted for 34 hours and 7 minutes, beating the previous record of 28 hours and five minutes set by two women in 2020.

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What’s New in Craft: Making Your Own Sandals

What’s New in Craft: Making Your Own Sandals

Have you ever thought about making your own pair of custom shoes? Sandal making is the latest craft trend we are seeing everywhere. Here’s a roundup of where you can learn the craft of shoe and sandal making.

Pandemic Year Drives Popularity of Hand Sewing

Pandemic Year Drives Popularity of Hand Sewing

Hand sewing has seen an upsurge this year. The craft world has welcomed new books, online classes, kits, and more, all focused on the age-old tradition of pulling a needle and thread through cloth with our fingers, one stitch at a time.

How to Write a Diversity and Inclusion Statement for Your Business

How to Write a Diversity and Inclusion Statement for Your Business

Over the past year, there have been many conversations centered on change through diversity, equity, and inclusion, and social justice. This increased focus has given forward-thinking businesses the mandate to develop a brand strategy that addresses the diverse and evolving customer needs and expectations. One important starting point is drafting a diversity and inclusion statement for your website.

Show Report: Creativation+ 2021

Show Report: Creativation+ 2021

Craft trends, pandemic pivoting, and creating a more diverse industry were among more than 25 seminars and discussions at the Creativation+ Featuring Art Materials World’s first virtual trade show.

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