Northcott Fabrics is launching a modern fabric division later this month. Called FIGO (meaning “cool” in Italian), the new division will allow the Toronto-based company to compete in the modern quilting market.
“FIGO has a very simple mission: produce kickass fabrics with style and quality, make you want more, and build a community of FIGO friends to share its fabrics with,” the press release states. “This brand believes in pretty, edgy and diverse designs that please the eyes of modern quilters, sewists and crafters.”
The initial release will be on April 12 and the new division will debut at Spring International Quilt Market in Portland, Oregon, May 18-20.
At launch, FIGO will include collections by five artists, all of them modern surface pattern designers: Pippa Shaw, Naomi Wilkinson, Abigail Halpin, Annie Chen of Lemonni, and Isabel Serna of Black Lamb Studio.
Northcott was founded in 1935 as a converter and distributor of fashion fabrics. The company pivoted in the 1980s to serve the quilting industry. It’s current divisions reflect a traditional aesthetic.
“We’re excited to expand our business in this new direction and with a new design philosophy,” says Brian O’Rourke, President & CEO of Northcott. “As a division of Northcott, FIGO will offer the same impeccable quality of fabrics that we’re known for, while maintaining our outstanding customer service.”