Acquiring a sale costs money. Even if you’re pounding the pavement with “free” marketing, you’re spending your precious time that even money can’t buy back. Learn to use Facebook ads the RIGHT way once and for all. This session will be an amazing gift for your business. Most makers and artists approach Facebook ads the wrong way and end up losing money. This will set that straight, and give you a strong foundation so you can do Facebook ads on your own. You will learn:
- What you need and the right approach to do ads effectively
- The three marketing secrets that can make or break your ads
- The differences between campaign, ad set and ad
- The only three ad objectives that you should care about
- The three types of audiences and the targeting strategy I use to quadruple sales in my own business
About the instructor: Mei Pak is a marketing strategist guiding and supporting small and creative business owners. She helps makers, artists and designers create more buzz for their business at Creative Hive Co. Business topics she is passionate about are PR & publicity, social media, wholesale, paid advertising, blogger outreach, pricing, branding, customer experience, webdesign and scaling up your biz without any capital.
Mei also runs Tiny Hands, a line of handmade, scented food jewelry in Minneapolis, MN with her small team of assistants. She sells in over a hundred stores across the US, has been featured on Parks and Recreation, The Chew, inTouch Magazine, Every Day With Rachael Ray, Design*Sponge, Hello Giggles, Incredible Things and has personally appeared on TV a number of times.
Find Mei at Creative Hive and Tiny Hands. Get the Facebook Ads Masterclass for Handmade Shop Owners here.
Recorded Apr 20, 2017