Chapter Four: Crafting a Business Plan
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Chapter Three: Branding 101
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Chapter Two: Know Your Niche
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Chapter One: Know Yourself, Your Community, and Your Competition
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As Joann Shutters, Independent Shops Get Ready for New Customers
The closure of all Joann stores marks a huge shift for the American craft community, leaving many without a go-to fabric and craft supply store. While this change is challenging, it also presents opportunities for local craft shops and creative reuse stores to welcome new customers. From independent fabric stores to secondhand craft supply options, there are still plenty of ways for crafters to find materials, support small businesses, and stay connected with their creative communities.
Some Retailers Get Crafty With Equipment Rentals
Discover how crafty retailers and libraries are making creative pursuits more accessible by offering equipment rentals and maker spaces, helping hobbyists try new tools without the financial commitment.
Bead & Powwow Supply is an Indigenous-Owned Shop Offering Supplies for Beadwork and Regalia
Bead & Powwow Supply, an Indigenous-owned shop in Grand Rapids, Michigan, is dedicated to promoting Indigenous arts, crafts, and fashion. Founded by A. Ellie Mitchell, a member of the Saginaw Chippewa Indian Tribe, the store offers hard-to-find beads and materials used in traditional regalia.
Podcast Episode #264: Lauren Tilden
In this podcast interview, artist and shop owner Lauren Tilden talks about her journey to creating as stationery line and owning a store.
Profile Power: Creating Your Google Business Profile
As the owner of a small business, you have an easy way to tap into this marketing beast: your Google Business Profile.
Painted Tree Boutiques Offers Unique Selling Space
Painted Tree is a unique selling space for small business owners offering retail space to entrepreneurs without a brick-and-mortar shop.