Artisan retailers and craft shops are connecting with customers via virtual personal shopping appointments, amid temporary store closures due to COVID-19.
Craft businesses can be profitable and charitable at the same time. Learn tips for success from businesses that donate proceeds to charity.
Before the busy season starts to creep up on us, this is the perfect time to start preparing your craft business for the holidays. Not sure where to start? Here are some ideas to help you get holiday-ready.
The marketing funnel describes a customer’s theoretical journey from not knowing anything about your product, service, or business, to becoming a customer. It can be an effective tool for handmade businesses trying to increase awareness, sales, and customer loyalty.
What’s it take to develop a successful product line? Here are four actions that will help you design better products and boost your sales.