Keeping your finger on the pulse of your industry could be a full time job. Luckily, there are trend forecasting experts to help us navigate what’s coming in the years ahead. Taking the wider view, trend forecasting looks at the ways our society is changing, and how businesses will need to adapt to stay relevant. Successful businesses aim to serve their customers well, and part of that journey is understanding how customer desires are influenced by trends.

Sewing pattern designers may find inspiration in fashion trend reports, discovering the styles and silhouettes of the future. Craft supply manufacturers and distributors will find broader societal trends of interest, as consumer interest becomes easier to forecast. Whatever your corner of the craft industry, there’s a trend forecasting option for you.

Kona Color of the Year

Craft Trends

Craft Industry Alliance We cover breaking news from the craft industry, and our yearly report on craft trends offers insights for any craft business.

Darice Craft wholesaler Darice shares trends and buzzworthy crafts on their blog

Etsy Dayna Isom Johnson is Etsy’s resident trend expert. She shares market trends and the stories of up-and-coming Etsy designers on the Etsy Blog.

Stitchcraft Marketing Yearly roundups of craft industry trends, as well as a year-end recap tracking the accuracy of their predictions.

Multi-Industry Trend Forecasters

Facebook IQ Trend forecasting based on data gathered by Facebook. A downloadable 2020 Topics and Trends Report explores conversation topics that gained momentum on Facebook from 2018 to 2019. 

Google Trends Check out how search terms have risen or fallen in popularity since 2004.

National Retail Federation Consumer trend reporting from the world’s largest retail trade association. 

Pew Research Center News and trends from all corners of our culture. A great way to take a broader look at social demographic trends.

Pinterest Offers an annual Top 100 report forecasting the biggest trends of the year based on their search volume data.

The Future Laboratory London-based trend consultancy that reports on 10 consumer sectors.

Trend Bible Reports trends in four sectors: home and interiors, baby and kids, fast moving consumer goods, and gifts and greetings

Trendland Trend reports featuring predictions from across industries.

UK Office of National Statistics – Business and industry reports for the United Kingdom

WGSN Subscription and advisory service that provides trend information for more than 20 industries. Offers in-depth reporting on trends for fashion, home, beauty, kidswear, and consumer goods.

YPulse Trend reporting on the ways Gen Z and Millenials are shaping our culture


Color Association of the United States Independent color trend forecasting and color consulting service that offers color trend forecasting information to members.

Color Collective A free online color resource for designers, with color palettes inspired by on-trend imagery.

Coloro A color system and boutique color trend forecasting company created by WGSN. Coloro offers products, like codebooks and swatches, as well as a boutique advisory service, where they create customized color trend reports and bespoke presentations.

Colour Lovers A social platform where creatives share their favorite colors, palettes, and patterns.

Design Options Color and trend forecasting company that focuses on the aesthetics of Southern California.

Pantone Perhaps the most recognizable name in color trend forecasting, Pantone’s color systems have been used by designers since 1963. They offer products like color swatch books, as well as a custom color consulting service.


Doneger Trend forecaster to the retail, fashion, and related industries. Doneger offers creative, merchandising and business strategies to their clients as a consultancy.

Fashion Snoops Reports on runway shows and fashion trends, providing insight into cultural, consumer, product, and color trends.

Fashion Vignette Fashion trend forecaster who provides creative and custom design services for the apparel market. The FV blog offers peeks into their fashion trend forecasts with creative visual layouts.

Pattern People Journal On-trend color and pattern reporting from a boutique pattern consultancy.

Peclers Paris Subscription-based trend books and color forecasting for fashion.

Promostyl Trend books and custom consulting for the fashion industry.

Trendstop Coverage from across multiple fashion industries, including men’s and women’s fashion, kidswear, retail, accessories, and footwear.

Trendvision independent research organization that tracks trends in jewelry, watches and luxury goods sectors.

Who What Wear Fashion trend reporting from a popular women’s fashion publisher.

Vogue Comprehensive coverage of couture fashion shows.

Home, Gift, Beauty, and More

Beautystreams – Consultancy that provides insight into beauty trends, with emphasis on cosmetics, skincare, haircare, and fragrance.

National Restaurant Association Reporting on food trends from the largest US restaurant trade association

Print + Pattern Blog covering the world of stationery and gift design, covering up-and-comers from the stationery world, as well as fabric and wallpaper.

Stationery Trends Magazine for the greeting card, stationery and gift industry, with reports on industry trends and designers to watch.

The Toy Insider Reporting on what’s trending in the toy industry

The Toy Guy Chris Byrne reports on trends in the toy industry, what’s changing in the world of play, and offers consulting service and speaks at trade shows about the future of toys.

Toy Association Research and data (including trend forecasting information) from the largest trade association for the toy industry.

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