10 Ways Craft Businesses Can Drive More Sales from Pinterest

Why should crafters care about Pinterest? Because Pinterest is probably the best place that a crafter can reach customers online. Tailwind is a social media scheduling tool that allows you to make the most of Pinterest and Craft Industry Alliance members get a discount as part of our new member benefits.

Reaching the Millennial Craft Customer

According to the United States Census Bureau there are now 75.4 million millennials in the U.S., making millennials the largest living generation. As such, they are increasingly important for businesses to reach. A recent article in Forbes reported that millennials have $200 billion in annual buying power.

Yet, for many brick-and-mortar craft shops, reaching millennials has proven to be a real challenge. Traditional advertising doesn’t seem to be as effective as it was with older generations, and many people assume that millennials aren’t brand loyal.

How can businesses best reach millennial customers? We sat down with four millennial hobby crafters to find out.

Sample Press Release

How to write a press release and what it should look like. A sample press release is provided for you to pattern your own after.

Getting Press for Your Business

Here are a few tried and true ways to get your business successes out to the community and get some press for your company.

Recorded Webinar: Make Your Marketing Plan

How do you reach your buyers? How do you build trust? Tara Swiger teaches marketing to creative business owners and how to craft a business life they love.

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