Recorded Webinar: Showcase Your Brand on Instagram Using Planoly

With today’s digital space, it’s important to make sure you’re using your social media channels to their utmost potential. Learn from the pros at Planoly, and let Priscilla Castro show you how you can use your Instagram feed to best showcase your brand and your make your feed a work of art! You’ll learn how […]

Being Inclusive and Accountable in Craft Industry Marketing

The craft industry is a perfect microcosm of the larger tensions that are pulsing through our national and global cultures in 2017: racial, social, economic. And corporations everywhere—their advertising choices, their mistakes, and their responses to those mistakes—are often the battlegrounds where those tensions come to the forefront.

When Should You Hire Help?

Most of us begin our businesses as one-person shows. We make our product, take the photos, make the listings on Etsy and answer the emails. And that’s great! Starting small (with as little debt as possible) is a good way to begin your business. You’re agile with your product, can test what’s working with your customers and get a hands-on feel for what needs to change. But at some point it may be wise to hire help so that you can grow and professionalize. Here’s how to know when.

10 Ways Craft Businesses Can Drive More Sales from Pinterest

Why should crafters care about Pinterest? Because Pinterest is probably the best place that a crafter can reach customers online. Tailwind is a social media scheduling tool that allows you to make the most of Pinterest and Craft Industry Alliance members get a discount as part of our new member benefits.

Reaching the Millennial Craft Customer

According to the United States Census Bureau there are now 75.4 million millennials in the U.S., making millennials the largest living generation. As such, they are increasingly important for businesses to reach. A recent article in Forbes reported that millennials have $200 billion in annual buying power.

Yet, for many brick-and-mortar craft shops, reaching millennials has proven to be a real challenge. Traditional advertising doesn’t seem to be as effective as it was with older generations, and many people assume that millennials aren’t brand loyal.

How can businesses best reach millennial customers? We sat down with four millennial hobby crafters to find out.

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