The craft industry is a perfect microcosm of the larger tensions that are pulsing through our national and global cultures in 2017: racial, social, economic. And corporations everywhere—their advertising choices, their mistakes, and their responses to those mistakes—are often the battlegrounds where those tensions come to the forefront.
Most of us begin our businesses as one-person shows. We make our product, take the photos, make the listings on Etsy and answer the emails. And that’s great! Starting small (with as little debt as possible) is a good way to begin your business. You’re agile with your product, can test what’s working with your customers and get a hands-on feel for what needs to change. But at some point it may be wise to hire help so that you can grow and professionalize. Here’s how to know when.
Leanne Pressly of Stitchcraft Marketing suggests that small business owners use Instagram bots to engage their audience to help grow their followings.
With so many custom sticker companies out there it can be hard to know which one to choose. We’ve compiled the most vital information for each one.
Autoresponders connect your work with your subscribers without constant attention or effort, keeping your list active and engaged.
Turn sponsor inquiries into new partnerships with our customizable media kit template. Have it ready to go the next time you need it!
Why should crafters care about Pinterest? Because Pinterest is probably the best place that a crafter can reach customers online. Tailwind is a social media scheduling tool that allows you to make the most of Pinterest and Craft Industry Alliance members get a discount as part of our new member benefits.
Kate Ahl of Simple Pin Media teaches actionable, simple steps that help business owners move forward successfully with a Pinterest presence.
A look at the different services available for your email marketing. Pricing, value, and prospective cost as your email list grows are considerations.
Options for child models, legal aspects of working with children, payment of minors, as well as the logistics of running of a photo shoot with children.
In this 60 minute webinar we’ll discuss the importance of having an email marketing strategy for your business. Start to finish, we are going to cover it!
Censorship is central to this story, but there’s another story here and that is about how companies respond to critical feedback online.
According to the United States Census Bureau there are now 75.4 million millennials in the U.S., making millennials the largest living generation. As such, they are increasingly important for businesses to reach. A recent article in Forbes reported that millennials have $200 billion in annual buying power.
Yet, for many brick-and-mortar craft shops, reaching millennials has proven to be a real challenge. Traditional advertising doesn’t seem to be as effective as it was with older generations, and many people assume that millennials aren’t brand loyal.
How can businesses best reach millennial customers? We sat down with four millennial hobby crafters to find out.
Your business started as a reflection of your carefully considered aesthetic. This webinar offers tips for translating that vision to online marketing tools.
If you’re a blogger or product seller looking to increase revenue, affiliate marketing is a great option to consider.
How to write a press release and what it should look like. A sample press release is provided for you to pattern your own after.
Here are a few tried and true ways to get your business successes out to the community and get some press for your company.
How do you reach your buyers? How do you build trust? Tara Swiger teaches marketing to creative business owners and how to craft a business life they love.
It’s important to communicate effectively with our clients. Speaking assertively means choosing language that sets us up for successful interactions.
We’ve put together a list of ways to create irresistible bonus content, to entice potential customers who are excited about your product.