Webinars

RSVP to the Webinar: How to Get Found on Google: What You Need to Know About SEO for Your Craft Business

Facebook reach is declining, the Pinterest smart feed algorithm seems to change every day, and Instagram is fun but doesn't drive much traffic. You know that SEO is a dependable, drama-free way to grow traffic to your craft business. But...where do you start?...

Recorded Webinar: Optimize Your Etsy Shop II with Sarah Sewell

Anne LaFollette shares her expertise licensing your work in the surface design industry. Anne covers five key steps before you sign your first contract.

Recorded Webinar: How to Monetize Your Blog with Mediavine

In this webinar Heather Tullos from Mediavine will explain how to know when you’re ready to run ads on your blog, how to optimize your ad program, and more.

Recorded Webinar – Finish What You Start: Project Planning for Creative Entrepreneurs

Join us for our next expert webinar with productivity expert Charlie Gilkey and quilt pattern designer Sam Hunter.Project planning is a necessary component to running a successful business, yet it’s one that many of us struggle with. Everything takes far longer than...

Recorded Webinar: All About Amazon Handmade

In this webinar we’ll you’ll learn the basics of selling your products on Amazon Handmade. Find out what it takes to make this ecommerce marketplace work for you including FBA, pricing, and SEO.

Recorded Webinar: Tackling Your Product Pricing to Grow a Profitable Business with Lela Barker

In this webinar we’ll discover some of the most common pricing mistakes and explore strategies for effectively communicating our value to customers to command a premium price.

Recorded Webinar: How to Use Squarespace to Create a Unique and Effective Website for Your Craft Business

In this webinar you’ll learn expert tips and tricks to create a Squarespace website for your craft business from expert Paige Brunton.

Recorded Webinar: Legal Question & Answer With Kiffanie Stahle

Kiffanie Stahle is the legal eagle behind the artist’s J.D. She’s also a photographer, fellow creative business owner, and lawyer living in California. Kiff firmly believes that there can be ease in the legalese of running a creative business. And she is on a mission to provide creative business owners with the legal tools and resources they need to achieve their big goals.

Recorded Webinar: Optimize Your Etsy Shop with Sarah Sewell

Anne LaFollette shares her expertise licensing your work in the surface design industry. Anne covers five key steps before you sign your first contract.

Recorded Webinar: How to Get Started Licensing Your Designs

Anne LaFollette shares her expertise licensing your work in the surface design industry. Anne covers five key steps before you sign your first contract.

Recorded Goldfish Bowl #3: A Live Coaching Event

Live business coaching (recorded) from a panel of industry experts. Participants pitch an idea or present a business conundrum and get top-notch advice.

Recorded Webinar: Get Ready to Exhibit at a Trade Show with Katie Hunt

Katie Hunt of Tradeshow Bootcamp and Proof to Product shares her secrets to maximize your trade show investment and keep orders coming after your show ends.

Recorded Webinar: Legal Question & Answer With Kiffanie Stahle

Now is your chance to ask a lawyer all those legal questions that come up in your business! Kiffanie Stahle is the friendly legal eagle behind the artist’s J.D. She’s also a photographer, fellow creative business owner, and lawyer living in beautiful Northern California.

Recorded Webinar: Smart Financial Planning for Craft Entrepreneurs

Mary Beth Storjohann, CFP® and Founder of Workable Wealth is a financial planner and accountability coach who helps clients across the country make smart, educated choices with their money. She focuses on working with entrepreneurs personal and business financial planning.

Recorded Webinar: Elevate Your Imagery: Use Design & Photography to Sell

When marketing, we have 3 seconds to grab a person’s attention. Using imagery is how you make sure your product doesn’t get lost in all the noise.

Recorded Event: Goldfish Bowl #2: A Live Coaching Event

You're invited to attend The Goldfish Bowl! Think Shark Tank, but without the scary sharks... In this Craft Industry Alliance event three members will get free live coaching from a panel of industry experts. Participants will have the chance to pitch an idea or...

Recorded Webinar: Make Videos that Capture Attention

Social media strategist and video creator Jennifer Priest will lead you through workflows and methods for creating video content on a budget and in very little time. We’ll discuss live video, social media video, and other ways to create and share video content in the context of your business.

Recorded Webinar: Vickie Howell on Crowdfunding

Crowdfunding projects are *the* wave of the creative financing future. Tune in for a webinar with Vickie Howell to learn from her success!

Recorded Webinar: Legal Q&A With Nakia D. Hansen

Now is your chance to ask a lawyer all those legal questions that come up in your business! Nakia D. Hansen is a New York State-licensed attorney and digital strategist who currently serves as Of Counsel at Odegard Law, a boutique law firm in New York City.

Recorded Webinar: Making the Most of MailChimp

A MailChimp beta tester since 2009, Maeri Howard is here to help you get excited about using Mailchimp to Market your business smarter!

Recorded–The Goldfish Bowl #1: A Live Coaching Event

You're invited to attend The Goldfish Bowl! Think Shark Tank, but without the scary sharks... In this Craft Industry Alliance event three members will get free live coaching from a panel of industry experts. Participants will have the chance to pitch an idea or...

Recorded Webinar: Creating and Nurturing a Facebook Group for Your Business with Ebony Love

The landscape of social media is changing, and Facebook’s new focus on fostering relationships and community means that having a Business Page is no longer enough to get noticed and heard. Learn how you can use the power of Facebook Groups to create unforgettable experiences for a captive audience that will generate cash and build community for your shop or brand.

Recorded Webinar: Learn to Create Easy, Professional-Quality Craft Videos to Share Online

This webinar is a primer on planning a video, writing a script, shooting, and editing for your creative business by expert Joy Macdonnell.

Recorded Webinar: How to Plan and Conduct Your Best Workshop Ever!

In this webinar, we’re talking about tips for planning and conducting a great craft workshop with Carole Lyles Shaw. Carole spent over 25 years as an international corporate trainer and a “trainer of trainers” before she started teaching quilting workshops. Carole will share some lessons learned about planning for success and handling challenging situations in your workshops.

Recorded Webinar: Showcase Your Brand on Instagram Using Planoly

Priscilla Castro is the brand partnership manager at Planoly. In this webinar she shares techniques for using your social media to the utmost potential.

Recorded Webinar: Photo Shoot A-Z–Planning, Producing, and Picture Making with Gale Zucker

Are you ready to create beautiful images for your shop, patterns, marketing or book? It is time to have a photo shoot! Whether you do your own photography or hire a professional, this webinar is a primer on planning photography for your creative business, to take it to the next level.

Webinar: Legal Fundamentals for Craft Business Owners with Kiffanie Stahle

Join us for this Q&A session, with Kiffanie Stahle, a lawyer who specializes in craft businesses. Register in advance and submit your questions to Kiffanie.

Recorded Webinar: Harness the Power of Podcasts to Boost Your Business with Kara Gott Warner

Learn the power of podcasting to boost your creative business. In this webinar Kara Gott Warner will show you how to identify podcasts that align with your brand, and etiquette for pitching yourself to get on a show.

Recorded Webinar: Take a Peek into Retail Life with Three Brick-and-Mortar Craft Shop Owners

Brick-and-mortar retailers are a cornerstone of the craft industry, but the retail environment is going through drastic changes right now. In this panel discussion three brick-and-mortar craft shop owners will give us an honest picture of the challenges and opportunities they’re currently facing, and how designers and suppliers fit into the retail picture.

Recorded Webinar: How to Negotiate (Even If You Hate Conflict) With Katie Lane

Katie Lane is an attorney who specializes in negotiation for artists. In this webinar you will learn to negotiate successfully, avoid caving in to high-pressure demands, and most importantly, be calm, confident, and ready for action when opportunities present themselves.

Recorded Webinar: Overcoming Customer Service Challenges in Your Business

When a customer walks into a brick-and-mortar, a shop owner smiles, says hi and gently inquires if the customer needs any help. But in today’s digitally-driven world, the perfect welcome-procedure isn’t so obvious. Between checking facebook messages, replying to tweets and battling your email inbox, it’s easy to feel overwhelmed by customers service demands with no time left for doing what you love… working on your product! In this webinar Stacey Trock gives you tips for communicating with customers in ways that are more positive and more efficient.

Recorded Webinar: Producing Your Own Online Video Class

Join award-winning quilter Rebecca Bryan and Alissa Norton, a former video producer for Craftsy, for a webinar about the nuts and bolts of producing a top notch online video class.

Recorded Webinar: Facebook Ads the Right Way

Acquiring a sale costs money. Even if you’re pounding the pavement with “free” marketing, you’re spending your precious time that even money can’t buy back. Learn to use Facebook ads the RIGHT way once and for all. This session will be an amazing gift for your business.

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