Webinars

Build Your Business with a Membership Site

Learn to create a membership site for your business. Sarai Mitnick (Seamwork), Felicia Lo (School of SweetGeorgia) and Tanner Bell (Makers Gonna Learn) explain the ins and outs of building and marketing a successful membership.

Learn Actionable Ways to Improve Your Website, Images, and Storytelling to Support Your PR Goals: A Workshop with Wolf Craft

Often all you need is a fresh set of PR-tuned eyes to tell you how to improve your assets and what to adjust on your website so that you know you’re putting your best foot forward when pitching your work to publications. In this webinar, Nora Wolf and Kirsten Larson of Wolf Craft PR will workshop 4 members’ businesses live, providing actionable tips to help them meet their PR goals.

How to Write Copy That Converts & Sells with Ashlyn Carter

In this webinar, expert copywriter Ashlyn Carter will teach you how to create marketing copy that converts browsers into buyers. Learn to write words that sell, coaching customers through their potential objections, and making your brand stand out among the competition.

Plan for Profit with Janet LeBlanc of Paper & Spark

In this webinar, Certified Public Accountant Janet LeBlanc will guide you through planning exercises to help you set profit and take-home pay goals for the year and actually reach them.

How to Teach a Livestream Craft Workshop

In this panel discussion, four craft instructors discuss what it’s been like to pivot from in-person to livestream online teaching during the pandemic and share best practices to make this kind of instruction work for you.

Recovery Planning for 2021 with April Corbett

In this webinar, April Corbett of Upstate Mississippi will guide attendees through a process of recovery planning by creating an editorial calendar for the new year.

Legal Q&A with Patrice Perkins

In this Legal Q&A Session, intellectual property and business lawyer Patrice Perkins will be answering our legal questions. From contracts to copyright to registering your business, get solid legal information you can easily understand so that you can move your business forward.

Smart Pinterest Strategy with Kate Ahl of Simple Pin Media

In this second webinar from Kate Ahl of Simple Pin Media, you’ll learn 3 common mistakes businesses make on Pinterest and how to create smart images, use correct keywords, and design an overall strategy that will work for you.

The Start-From-Scratch YouTube Strategy with Katie Steckly

In this webinar, YouTube creator and social media marketing expert Katie Steckly will explain how to grow a dedicated YouTube audience, what camera equipment is best to start out with, how to edit your videos, and more.

Inclusive Leadership for Creative Businesses with Lauren Lambrecht

In this interactive webinar executive coach and Craft Industry Alliance member Lauren Lambrecht will help you define what inclusive leadership looks like and identify areas in which inclusivity shows up in business.

How to Create a Compelling Visual Brand with Aeolidia

In this webinar, the founder of web and graphic design studio Aeolidia, Arianne Foulks, and one of Aeolidia’s designers, Christine Castro Hughes, explain how to create a compelling visual brand.

Shopify Made Simple for Craft Businesses

In this webinar, Shopify expert Shelley Easter will walk you through setting up a Shopify shop including choosing a theme and apps, transitioning from Etsy, using the Shopify POS, and more.

How to Grow Your Instagram Account

In this panel discussion, three craft business owners with large Instagram followings explain how they use the platform to build an engaged audience.

How to Use Zoom for Online Meetings, Classes, and More

In this webinar, you’ll learn to use Zoom to host an online meeting or course. Understand the settings and controls as a Zoom host so that you can set up your meeting or webinar and have an optimal experience for your participants.

How to Apply for an SBA Disaster Loan with Daniel Martiniello of the US Small Business Administration

In this webinar, a lending expert from the SBA explains how to get a disaster loan during the COVID-19 crisis.

Crafting a Business Plan in 15 Minutes with Alison Hughes

In this webinar, Alison Hughes, founder of Beatrice Forms, will explain how to create a business plan in just 15 minutes, allowing you to quickly test new ideas so you can continue to innovate.

Prepare for a Successful Craft Fair

Craft fairs can be a huge undertaking, but offer opportunities to meet customers face to face, and hear what stands out about your products. In her webinar, Kristen Rask, president of Urban Craft Uprising, shares what it takes to be successful at a craft fair.

Declutter Your Financial Closet with Veronica Wasek

In this webinar, CPA Veronica Wasek explains how you can set up systems to ensure that you’re keeping track of the financials in your business.

Working With Brands

Collaborating with your favorite brands can be a win-win. You get to work with products you love and the brand gets authentic access to your audience. But how do you get started? In this webinar, you’ll hear from three influencers who’ve built brand collaborations into their craft businesses.

How to Get Found on Google: What You Need to Know About SEO for Your Craft Business

In this webinar, SEO expert Kelly Holmes explains the most important things you can do as a website owners to ensure that you’re getting organic search traffic from Google.

Optimize Your Etsy Shop II with Sarah Sewell

In this webinar, Etsy expert Sarah Sewell helps three Craft Industry Alliance members to optimize their Etsy shops.

How to Monetize Your Blog with Mediavine

In this webinar, Heather Tullos from Mediavine will explain how to know when you’re ready to run ads on your blog, how to optimize your ad program, and more.

Finish What You Start: Project Planning for Creative Entrepreneurs

In this webinar, you’ll learn productivity tips to help you avoid getting derailed by distractions and finish the projects you start.

All About Amazon Handmade

In this webinar, you’ll learn the basics of selling your products on Amazon Handmade. Find out what it takes to make this ecommerce marketplace work for you including FBA, pricing, and SEO.

Tackling Your Product Pricing to Grow a Profitable Business with Lela Barker

In this webinar, you’ll discover some of the most common pricing mistakes and explore strategies for effectively communicating our value to customers to command a premium price.

How to Use Squarespace to Create a Unique and Effective Website for Your Craft Business

In this webinar, you’ll learn expert tips and tricks to create a Squarespace website for your craft business from expert Paige Brunton.

Legal Question & Answer With Kiffanie Stahle

Kiffanie Stahle is the legal eagle behind the artist’s J.D. In this Q&A session Kiffanie answers members’ legal questions on everything from trademark and copyright to contracts and more!

Optimize Your Etsy Shop with Sarah Sewell

During this webinar, Etsy expert Sarah Sewell helps three Craft Industry Alliance members to optimize their Etsy shops.

How to Get Started Licensing Your Designs

In this webinar, Anne LaFollette shares her expertise licensing your work in the surface design industry. Anne covers five key steps before you sign your first contract.

Goldfish Bowl #3: A Live Coaching Event

During this live coaching event, a panel of industry experts helps three Craft Industry Alliance with their business conundrums.

Get Ready to Exhibit at a Trade Show with Katie Hunt

In this webinar, Katie Hunt of Tradeshow Bootcamp and Proof to Product shares her secrets to maximize your trade show investment and keep orders coming after your show ends.

Legal Question & Answer With Kiffanie Stahle

Kiffanie Stahle is the friendly legal eagle behind the artist’s J.D. In this Q&A session, Kiffanie answers members’ legal questions on topics ranging from copyright and to contracts and more!

Smart Financial Planning for Craft Entrepreneurs

Mary Beth Storjohann, CFP® and Founder of Workable Wealth is a financial planner and accountability coach who helps clients across the country make smart, educated choices with their money. In this webinar, she focuses on helping you set up financial planning for yourself and your business.

Elevate Your Imagery: Use Design & Photography to Sell

When marketing, we have 3 seconds to grab a person’s attention. In this webinar, photographer and graphic designer Nissa Brehmer and Kristy Zacharias explain how to expertly create visual imagery for your brand.

Goldfish Bowl #2: A Live Coaching Event

In this live coaching event, three Craft Industry Alliance members present their business conundrums to a panel of experts and get advice on how to move forward and overcome the challenges they’re facing.

Make Videos that Capture Attention

Social media strategist and video creator Jennifer Priest will lead you through workflows and methods for creating video content on a budget and in very little time. In this webinar, we’ll discuss live video, social media video, and other ways to create and share video content in the context of your business.

Vickie Howell on Crowdfunding

Crowdfunding projects are *the* wave of the creative financing future. Tune in for a webinar with Vickie Howell to learn from her success!

Legal Q&A With Nakia D. Hansen

Nakia D. Hansen is a New York State-licensed attorney and digital strategist who currently serves as Of Counsel at Odegard Law, a boutique law firm in New York City and in this Q&A session she answers members’ legal questions.

Making the Most of MailChimp

A MailChimp beta tester since 2009, Maeri Howard is here to help you get excited about using Mailchimp to Market your business smarter in this webinar!

Goldfish Bowl #1: A Live Coaching Event

In this live coaching event, three Craft Industry Alliance members present their business challenges and three coaches help them to problem-solve.

Creating and Nurturing a Facebook Group for Your Business with Ebony Love

The landscape of social media is changing, and Facebook’s new focus on fostering relationships and community means that having a Business Page is no longer enough to get noticed and heard. Learn how you can use the power of Facebook Groups to create unforgettable experiences for a captive audience that will generate cash and build community for your shop or brand.

Learn to Create Easy, Professional-Quality Craft Videos to Share Online

This webinar is a primer on planning a video, writing a script, shooting, and editing for your creative business by expert Joy Macdonnell.

How to Plan and Conduct Your Best Workshop Ever!

In this webinar, we’re talking about tips for planning and conducting a great craft workshop with Carole Lyles Shaw. Carole spent over 25 years as an international corporate trainer and a “trainer of trainers” before she started teaching quilting workshops. Carole will share some lessons learned about planning for success and handling challenging situations in your workshops.

Showcase Your Brand on Instagram Using Planoly

Priscilla Castro is the brand partnership manager at Planoly. In this webinar, she shares techniques for using your social media to the utmost potential.

Photo Shoot A-Z–Planning, Producing, and Picture Making with Gale Zucker

Are you ready to create beautiful images for your shop, patterns, marketing or book? It is time to have a photo shoot!   Whether you do your own photography or hire a professional, this webinar is a primer on planning photography for your creative business, to take it to the next level.

Legal Fundamentals for Craft Business Owners with Kiffanie Stahle

Join us for this Q&A session, with Kiffanie Stahle, a lawyer who specializes in craft businesses. Register in advance and submit your questions to Kiffanie.

Harness the Power of Podcasts to Boost Your Business with Kara Gott Warner

Learn the power of podcasting to boost your creative business. In this webinar, Kara Gott Warner will show you how to identify podcasts that align with your brand, and etiquette for pitching yourself to get on a show.

Take a Peek into Retail Life with Three Brick-and-Mortar Craft Shop Owners

Brick-and-mortar retailers are a cornerstone of the craft industry, but the retail environment is going through drastic changes right now. In this panel discussion, three brick-and-mortar craft shop owners will give us an honest picture of the challenges and opportunities they’re currently facing, and how designers and suppliers fit into the retail picture.

How to Negotiate (Even If You Hate Conflict) With Katie Lane

Katie Lane is an attorney who specializes in negotiation for artists. In this webinar, you will learn to negotiate successfully, avoid caving into high-pressure demands, and most importantly, be calm, confident, and ready for action when opportunities present themselves.

Overcoming Customer Service Challenges in Your Business

In this webinar, Stacey Trock gives you tips for communicating with customers in ways that are positive and efficient so you can overcome customer service challenges.

Producing Your Own Online Video Class

Join award-winning quilter Rebecca Bryan and Alissa Norton, a former video producer for Craftsy, for a webinar about the nuts and bolts of producing a top-notch online video class.

Facebook Ads the Right Way

Acquiring a sale costs money. Even if you’re pounding the pavement with “free” marketing, you’re spending your precious time that even money can’t buy back. Learn to use Facebook ads the RIGHT way once and for all in this webinar.

Wholesale for Craft Businesses

Are you ready to reach a larger audience and generate a reliable source of revenue? Selling your work wholesale can grow your business in a huge way! Learn how in this webinar.

How to Use Tailwind to Grow Your Visual Marketing Presence

One of our member benefits for Craft Industry Alliance is a discount on Tailwind, the premier Pinterest scheduling tool. Here’s how to use it!

Search Engine Optimization for Crafters

Kim Herrington teaches online entrepreneurs how to leave an indelible mark on the world and change their lives by creating opportunity & financial success.

Effective Online Teaching

In this webinar, you’ll learn how to design and teach an outstanding online class that your students will love and how to effectively teach online.

Pinterest for Craft Businesses

Kate Ahl of Simple Pin Media teaches actionable, simple steps that help business owners move forward successfully with a Pinterest presence.

Create a Compelling Newsletter

In this webinar we’ll discuss the importance of having an email marketing strategy for your business.

Craft a Consistent Online Presence

Your business started as a reflection of your carefully considered aesthetic. This webinar offers tips for translating that vision to online marketing tools.

Make Your Marketing Plan

How do you reach your buyers? How do you build trust? Tara Swiger teaches marketing to creative business owners and how to craft a business life they love.

Innovative Ways to Diversify Your Craft Business

Craft Industry Alliance chats with Vanessa Vargas Wilson, Crafty Gemini YouTube star and creative entrepreneur, about innovative business diversification.

Best Practices for Professional Craft Instructors

Teaching your craft professionally can be a great way to earn income and establish yourself as an expert in your field. Here are best practices!

Bookkeeping Basics

Whether you’re brand new to accounting or have been working your way through it for years, you’ll learn solid fundamentals in this 1-hour webinar.

Google Analytics for Craft Businesses

In this webinar, expert Samantha Barnes will explain how craft business owners can use Google Analytics, a powerful information tool, in a practical way.

Develop a Strategic Plan for Your Business

Owners of craft businesses face many challenges. Learn about the benefits of having a strategic plan and how to develop one in this webinar.

Using Vision Boards to Focus Your Ideas and Set Goals from the Heart

Carrie Bloomston teaches how to make sure your professional goals come from both head and heart. A vision board project is included in this webinar!