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Learn vital skills from industry experts to help grow your businessOur live webinars offer an interactive chat, so members can ask questions in real time. Members enjoy 24/7 access to archived video recordings here in our webinar library.
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Bookkeeping
Plan for Profit with Janet LeBlanc of Paper & Spark
In this webinar, Certified Public Accountant Janet LeBlanc will guide you through planning exercises to help you set profit and take-home pay goals for the year and actually reach them.
Declutter Your Financial Closet with Veronica Wasek
In this webinar, CPA Veronica Wasek explains how you can set up systems to ensure that you’re keeping track of the financials in your business.
Bookkeeping Basics
Whether you’re brand new to accounting or have been working your way through it for years, you’ll learn solid fundamentals in this 1-hour webinar.
Business Planning
Systematizing Your Craft Business for Success
In this webinar, business consultant Holly Howard will explain how building more operating systems in your craft business can help you find more time for your creative endeavor.
Trade Show 101 + Wholesale 101
In these back-to-back sessions, you’ll learn how to set up your first trade show booth, grow your brand, and forge important connections by exhibiting at a trade show. And you’ll understand how to price and package your work for wholesale.
How to Succeed as a Brick-and-Mortar Retailer
In this panel discussion, we dive into what makes a brick-and-mortar retail shop successful including curating the product assortment, building community, training staff, running special events, and more.
Recovery Planning for 2021 with April Corbett
In this webinar, April Corbett of Upstate Mississippi will guide attendees through a process of recovery planning by creating an editorial calendar for the new year.
How to Apply for an SBA Disaster Loan with Daniel Martiniello of the US Small Business Administration
In this webinar, a lending expert from the SBA explains how to get a disaster loan during the COVID-19 crisis.
Crafting a Business Plan in 15 Minutes with Alison Hughes
In this webinar, Alison Hughes, founder of Beatrice Forms, will explain how to create a business plan in just 15 minutes, allowing you to quickly test new ideas so you can continue to innovate.
Prepare for a Successful Craft Fair
Craft fairs can be a huge undertaking, but offer opportunities to meet customers face to face, and hear what stands out about your products. In her webinar, Kristen Rask, president of Urban Craft Uprising, shares what it takes to be successful at a craft fair.
Tackling Your Product Pricing to Grow a Profitable Business with Lela Barker
In this webinar, you’ll discover some of the most common pricing mistakes and explore strategies for effectively communicating our value to customers to command a premium price.
Goldfish Bowl #3: A Live Coaching Event
During this live coaching event, a panel of industry experts helps three Craft Industry Alliance with their business conundrums.
Get Ready to Exhibit at a Trade Show with Katie Hunt
In this webinar, Katie Hunt of Tradeshow Bootcamp and Proof to Product shares her secrets to maximize your trade show investment and keep orders coming after your show ends.
Smart Financial Planning for Craft Entrepreneurs
Mary Beth Storjohann, CFP® and Founder of Workable Wealth is a financial planner and accountability coach who helps clients across the country make smart, educated choices with their money. In this webinar, she focuses on helping you set up financial planning for yourself and your business.
Goldfish Bowl #2: A Live Coaching Event
In this live coaching event, three Craft Industry Alliance members present their business conundrums to a panel of experts and get advice on how to move forward and overcome the challenges they’re facing.
Vickie Howell on Crowdfunding
Crowdfunding projects are *the* wave of the creative financing future. Tune in for a webinar with Vickie Howell to learn from her success!
Goldfish Bowl #1: A Live Coaching Event
In this live coaching event, three Craft Industry Alliance members present their business challenges and three coaches help them to problem-solve.
Wholesale for Craft Businesses
Are you ready to reach a larger audience and generate a reliable source of revenue? Selling your work wholesale can grow your business in a huge way! Learn how in this webinar.
Innovative Ways to Diversify Your Craft Business
Craft Industry Alliance chats with Vanessa Vargas Wilson, Crafty Gemini YouTube star and creative entrepreneur, about innovative business diversification.
Develop a Strategic Plan for Your Business
Owners of craft businesses face many challenges. Learn about the benefits of having a strategic plan and how to develop one in this webinar.
Diversity & Accessibility
Bringing Accessibility into Your Business with Renee Van Hoy
Making your business accessible means offering equal access to everyone, including people with disabilities. In the process, everyone benefits. Join us for this session with accessibility consultant and knitwear designer Renee Van Hoy.
Anti-Racism on Social Media with Queenie Johnson
In this webinar taught by Queenie Johnson, you’ll learn how to incorporate anti-racist content into your social media and business messaging, and when and how to post with confidence. This session is designed for white and BIPOC business owners, creators, and crafters who want to be change agents for equity.
Inclusive Leadership for Creative Businesses with Lauren Lambrecht
In this interactive webinar executive coach and Craft Industry Alliance member Lauren Lambrecht will help you define what inclusive leadership looks like and identify areas in which inclusivity shows up in business.
Ecommerce/Websites
Google Analytics 4 – A Crash Course
In this webinar, Kelly Holmes of Sticky Blogging will give us a crash course on how to use Google Analytics 4 including the fastest way to find the most relevant information in the new dashboard.
SEO for Craft Businesses – How to Get Found in Search with Meg Casebolt
Learn how to harness the power of Google SEO to be found by your perfect customers when they’re ready to buy. In this webinar, Meg Casebolt with show you how to get more traffic and sales from Google.
How to Host a Successful Livestream Shopping Event
When you host a livestream shopping event you have the opportunity to create a personal, one-to-one feeling with your customers, providing an online shopping experience that comes directly from you as the shop owner. In this webinar, you’ll learn how to host a successful livestream shopping event.
Achievable Website Improvements for Craft-Related Businesses
Join us for this webinar with Arianne Foulks of web design firm Aeolidia to find out what makes a website work, and learn about some features that could increase sales.
Using Etsy as an Ecommerce Sales Funnel with Lauren Keplinger
In this webinar, Lauren Keplinger will explain how to use Etsy as an ecommerce sales funnel to drive traffic and sales directly to your website.
Build Your Business with a Membership Site
Learn to create a membership site for your business. Sarai Mitnick (Seamwork), Felicia Lo (School of SweetGeorgia) and Tanner Bell (Makers Gonna Learn) explain the ins and outs of building and marketing a successful membership.
Learn Actionable Ways to Improve Your Website, Images, and Storytelling to Support Your PR Goals: A Workshop with Wolf Craft
Often all you need is a fresh set of PR-tuned eyes to tell you how to improve your assets and what to adjust on your website so that you know you’re putting your best foot forward when pitching your work to publications. In this webinar, Nora Wolf and Kirsten Larson of Wolf Craft PR will workshop 4 members’ businesses live, providing actionable tips to help them meet their PR goals.
Shopify Made Simple for Craft Businesses
In this webinar, Shopify expert Shelley Easter will walk you through setting up a Shopify shop including choosing a theme and apps, transitioning from Etsy, using the Shopify POS, and more.
How to Get Found on Google: What You Need to Know About SEO for Your Craft Business
In this webinar, SEO expert Kelly Holmes explains the most important things you can do as a website owners to ensure that you’re getting organic search traffic from Google.
Optimize Your Etsy Shop II with Sarah Sewell
In this webinar, Etsy expert Sarah Sewell helps three Craft Industry Alliance members to optimize their Etsy shops.
How to Monetize Your Blog with Mediavine
In this webinar, Heather Tullos from Mediavine will explain how to know when you’re ready to run ads on your blog, how to optimize your ad program, and more.
All About Amazon Handmade
In this webinar, you’ll learn the basics of selling your products on Amazon Handmade. Find out what it takes to make this ecommerce marketplace work for you including FBA, pricing, and SEO.
How to Use Squarespace to Create a Unique and Effective Website for Your Craft Business
In this webinar, you’ll learn expert tips and tricks to create a Squarespace website for your craft business from expert Paige Brunton.
Optimize Your Etsy Shop with Sarah Sewell
During this webinar, Etsy expert Sarah Sewell helps three Craft Industry Alliance members to optimize their Etsy shops.
Search Engine Optimization for Crafters
Kim Herrington teaches online entrepreneurs how to leave an indelible mark on the world and change their lives by creating opportunity & financial success.
Google Analytics for Craft Businesses
In this webinar, expert Samantha Barnes will explain how craft business owners can use Google Analytics, a powerful information tool, in a practical way.
Inspiration/Motivation
Craft Trends for Fall 2023 with Renee Froerer
In this highly visual session, trend forecaster Renee Froerer will show craft trends for this fall including techniques, motifs, and colors.
In Search of Color Trends and Inspiration for 2023
In this highly visual webinar, color trends expert Keith Recker will outline palettes and practical ideas for incorporating color into your products and designs in the year to come.
Maintaining Your Creative Spark
Creativebug is excited to co-sponsor a powerful webinar with the Craft Industry Alliance, focused on how to maintain your creative spark. Whether you are running a craft business or you’re a person looking to integrate more creativity into your daily life, this 2-1/2 hour FREE webinar is sure to inspire.
Finish What You Start: Project Planning for Creative Entrepreneurs
In this webinar, you’ll learn productivity tips to help you avoid getting derailed by distractions and finish the projects you start.
Using Vision Boards to Focus Your Ideas and Set Goals from the Heart
Carrie Bloomston teaches how to make sure your professional goals come from both head and heart. A vision board project is included in this webinar!
Legal
Legal Question & Answer #4 with Patrice Perkins
In this Legal Q&A Session, intellectual property and business lawyer Patrice Perkins will be answering our legal questions. From contracts to copyright to registering your business, get solid legal information you can easily understand so that you can move your business forward.
Legal Question & Answer #3 With Kiffanie Stahle
Kiffanie Stahle is the legal eagle behind the artist’s J.D. In this Q&A session Kiffanie answers members’ legal questions on everything from trademark and copyright to contracts and more!
Legal Question & Answer #2 With Kiffanie Stahle
Kiffanie Stahle is the friendly legal eagle behind the artist’s J.D. In this Q&A session, Kiffanie answers members’ legal questions on topics ranging from copyright and to contracts and more!
Legal Question & Answer #1 With Nakia D. Hansen
Nakia D. Hansen is a New York State-licensed attorney and digital strategist who currently serves as Of Counsel at Odegard Law, a boutique law firm in New York City and in this Q&A session she answers members’ legal questions.
Legal Fundamentals for Craft Business Owners with Kiffanie Stahle
Join us for this Q&A session, with Kiffanie Stahle, a lawyer who specializes in craft businesses. Register in advance and submit your questions to Kiffanie.
How to Negotiate (Even If You Hate Conflict) With Katie Lane
Katie Lane is an attorney who specializes in negotiation for artists. In this webinar, you will learn to negotiate successfully, avoid caving into high-pressure demands, and most importantly, be calm, confident, and ready for action when opportunities present themselves.
Marketing
Leveling Up Your Product Launches with Leanne Pressly
There are myriad ways you can launch a new product or service. In this session, we’ll explore several methods including scarcity marketing, limited editions, limited time availability, sneak peek teasers, gift card hacks, and collaborations.
Holiday Sales Success with Wendy Batten
In this webinar, retail expert Wendy Batten will share practical tips for small businesses to have the most profitable Q4 ever.
Igniting Your Business through Partnerships & Relationships with Logan Elliott
In this webinar, business coach Logan Elliott will explain how to grow your creative business using the magic of partnerships and relationships.
Build a Brand Community with Ashleigh Brookshaw
Community strategist Ashleigh Brookshaw will show you how building an online community can help your business thrive. She’ll detail how to position your community for success each step of the way.
How to Write Copy That Converts & Sells with Ashlyn Carter
In this webinar, expert copywriter Ashlyn Carter will teach you how to create marketing copy that converts browsers into buyers. Learn to write words that sell, coaching customers through their potential objections, and making your brand stand out among the competition.
How to Create a Compelling Visual Brand with Aeolidia
In this webinar, the founder of web and graphic design studio Aeolidia, Arianne Foulks, and one of Aeolidia’s designers, Christine Castro Hughes, explain how to create a compelling visual brand.
Working With Brands
Collaborating with your favorite brands can be a win-win. You get to work with products you love and the brand gets authentic access to your audience. But how do you get started? In this webinar, you’ll hear from three influencers who’ve built brand collaborations into their craft businesses.
Making the Most of MailChimp
A MailChimp beta tester since 2009, Maeri Howard is here to help you get excited about using Mailchimp to Market your business smarter in this webinar!
Harness the Power of Podcasts to Boost Your Business with Kara Gott Warner
Learn the power of podcasting to boost your creative business. In this webinar, Kara Gott Warner will show you how to identify podcasts that align with your brand, and etiquette for pitching yourself to get on a show.
Take a Peek into Retail Life with Three Brick-and-Mortar Craft Shop Owners
Brick-and-mortar retailers are a cornerstone of the craft industry, but the retail environment is going through drastic changes right now. In this panel discussion, three brick-and-mortar craft shop owners will give us an honest picture of the challenges and opportunities they’re currently facing, and how designers and suppliers fit into the retail picture.
Create a Compelling Newsletter
In this webinar we’ll discuss the importance of having an email marketing strategy for your business.
Craft a Consistent Online Presence
Your business started as a reflection of your carefully considered aesthetic. This webinar offers tips for translating that vision to online marketing tools.
Make Your Marketing Plan
How do you reach your buyers? How do you build trust? Tara Swiger teaches marketing to creative business owners and how to craft a business life they love.
Photography/Video
Optimize Your YouTube Videos for More Reach with Trena Little
In this presentation, YouTube strategist Trena will explain why and how you should be using YouTube in your marketing strategy. She’ll show the power YouTube as it compares with other social platforms and what really makes a video successful on YouTube.
How to Use Zoom for Online Meetings, Classes, and More
In this webinar, you’ll learn to use Zoom to host an online meeting or course. Understand the settings and controls as a Zoom host so that you can set up your meeting or webinar and have an optimal experience for your participants.
Elevate Your Imagery: Use Design & Photography to Sell
When marketing, we have 3 seconds to grab a person’s attention. In this webinar, photographer and graphic designer Nissa Brehmer and Kristy Zacharias explain how to expertly create visual imagery for your brand.
Make Videos that Capture Attention
Social media strategist and video creator Jennifer Priest will lead you through workflows and methods for creating video content on a budget and in very little time. In this webinar, we’ll discuss live video, social media video, and other ways to create and share video content in the context of your business.
Learn to Create Easy, Professional-Quality Craft Videos to Share Online
This webinar is a primer on planning a video, writing a script, shooting, and editing for your creative business by expert Joy Macdonnell.
Photo Shoot A-Z–Planning, Producing, and Picture Making with Gale Zucker
Are you ready to create beautiful images for your shop, patterns, marketing or book? It is time to have a photo shoot! Whether you do your own photography or hire a professional, this webinar is a primer on planning photography for your creative business, to take it to the next level.
Producing Your Own Online Video Class
Join award-winning quilter Rebecca Bryan and Alissa Norton, a former video producer for Craftsy, for a webinar about the nuts and bolts of producing a top-notch online video class.
Product Development
3rd Annual Surface Design Symposium
Turn your passion for illustration into a career in surface design. We’ve partnered with Spoonflower and some talented surface designers, industry leaders and artists for a two day virtual event dedicated to surface design.
Add a Subscription Box to Your Craft Business with Moira Fuller
In this webinar, join subscription box coach, Moira Fuller, to learn the practicalities and key elements to consider about the subscription box model, and why you might add a subscription box to your craft business.
2nd Annual Surface Design Symposium
Turn your passion for illustration into a career in surface design. In our second annual day-long symposium co-presented with Spoonflower, you’ll learn from industry experts about developing a portfolio, time management, and using video to market your work. Take live hands-on workshops, and tune in for our keynote with Sareka Unique!
All About Small Batch Manufacturing with David Allen of Allen Manufacturing
In this webinar, David Allen of Allen Manufacturing in Lewiston, Maine will explain all of the steps you need to have a product manufactured. David specializes in working with small businesses and will walk us through sourcing, creating prototypes, costs, minimums, and turnaround times, and protecting your intellectual property.
Surface Design Symposium
Turn your passion for illustration into a career in surface design. In this day-long symposium co-presented with Spoonflower, you’ll learn from industry experts about marketing, licensing, and developing a personal style. Take a live class in Procreate or Illustrator, and tune in live for our keynote with Bonnie Christine!
How to Get Started Licensing Your Designs
In this webinar, Anne LaFollette shares her expertise licensing your work in the surface design industry. Anne covers five key steps before you sign your first contract.
Productivity
RSVP to the Webinar – From Chaos to Calm: Organizing Your Creative Space with Tricia Fidler
In this webinar, professional organizer Tricia Fidler will help us explore how curating instead of tossing, designating homes for items, and creating a flow to your workspace can improve your creativity and your bottom line.
Making the Most of Your Time with Mindset Coach Tammie Bennett
As a creative, you tend to have way more ideas than you have time to make them happen. This can feel stressful, and it’s hard to be creative when you are stressed. Join us for this session with mindset coach Tammie Bennett to better understand your working style and get more done in a sustainable way.
How to Hire and Work with a Virtual Assistant
In this session, two craft business owners and their virtual assistants will share all of their best tips to help you hire and work with a virtual assistant.
Organize Your Creative Business Using Airtable with Shannon McNab
In this webinar, surface designer and online instructor Shannon McNab will introduce you to Airtable, an app that she uses to organize her entire creative business. You’ll learn how you and your team can keep track of all your important information, allowing you to streamline your business and put some of your admin tasks on autopilot.
Overcoming Common Obstacles for Creatives with Tammie Bennett
Ever struggle with imposter syndrome, procrastination or comparison? Most creatives have at some point. In this workshop with life and mindset coach Tammie Bennett, you will learn mindset shifts to help you overcome these obstacles so you can spend your time creating.
Overcoming Customer Service Challenges in Your Business
In this webinar, Stacey Trock gives you tips for communicating with customers in ways that are positive and efficient so you can overcome customer service challenges.
Social Media
Social Media Group Therapy with Kate Gilbert
In Social Media Group Therapy, we’ll process the swirl of emotions and resistance we have around our feeds, posts, and the reactions we get.
How to Use TikTok for Business with Vincent Green-Hite
In this webinar, TikTok influencer and crochet designer, Vincent Green-Hite, will show you how TikTok can help your brand grow.
4-Step Formula For Facebook Ad Success with Liz Boer
In this webinar, marketing strategist and sales funnel coach Liz Boer will demystify Facebook ads. Learn to create personalized ads powered by data so you can reach people at the right time in their customer journey.
Smart Pinterest Strategy with Kate Ahl of Simple Pin Media
In this second webinar from Kate Ahl of Simple Pin Media, you’ll learn 3 common mistakes businesses make on Pinterest and how to create smart images, use correct keywords, and design an overall strategy that will work for you.
The Start-From-Scratch YouTube Strategy with Katie Steckly
In this webinar, YouTube creator and social media marketing expert Katie Steckly will explain how to grow a dedicated YouTube audience, what camera equipment is best to start out with, how to edit your videos, and more.
How to Grow Your Instagram Account
In this panel discussion, three craft business owners with large Instagram followings explain how they use the platform to build an engaged audience.
Creating and Nurturing a Facebook Group for Your Business with Ebony Love
The landscape of social media is changing, and Facebook’s new focus on fostering relationships and community means that having a Business Page is no longer enough to get noticed and heard. Learn how you can use the power of Facebook Groups to create unforgettable experiences for a captive audience that will generate cash and build community for your shop or brand.
Showcase Your Brand on Instagram Using Planoly
Priscilla Castro is the brand partnership manager at Planoly. In this webinar, she shares techniques for using your social media to the utmost potential.
Facebook Ads the Right Way
Acquiring a sale costs money. Even if you’re pounding the pavement with “free” marketing, you’re spending your precious time that even money can’t buy back. Learn to use Facebook ads the RIGHT way once and for all in this webinar.
How to Use Tailwind to Grow Your Visual Marketing Presence
One of our member benefits for Craft Industry Alliance is a discount on Tailwind, the premier Pinterest scheduling tool. Here’s how to use it!
Pinterest for Craft Businesses
Kate Ahl of Simple Pin Media teaches actionable, simple steps that help business owners move forward successfully with a Pinterest presence.
Teaching
How to Host a Craft Retreat
In this lively panel discussion, we’ll hear from four craft retreat hosts about the ins and outs of creating a fantastic craft retreat.
How to Use Virtual Teaching to Create Passive Income and Build Your Brand
In this webinar, Lyric Kinard will explain how you can offer online education to add value to your current products and increase your income stream without adding to your workload
How to Teach a Livestream Craft Workshop
In this panel discussion, four craft instructors discuss what it’s been like to pivot from in-person to livestream online teaching during the pandemic and share best practices to make this kind of instruction work for you.
How to Plan and Conduct Your Best Workshop Ever!
In this webinar, we’re talking about tips for planning and conducting a great craft workshop with Carole Lyles Shaw. Carole spent over 25 years as an international corporate trainer and a “trainer of trainers” before she started teaching quilting workshops. Carole will share some lessons learned about planning for success and handling challenging situations in your workshops.
Effective Online Teaching
In this webinar, you’ll learn how to design and teach an outstanding online class that your students will love and how to effectively teach online.
Best Practices for Professional Craft Instructors
Teaching your craft professionally can be a great way to earn income and establish yourself as an expert in your field. Here are best practices!