Webinars

Build a Brand Community with Ashleigh Brookshaw

Community strategist Ashleigh Brookshaw will show you how building an online community can help your business thrive. She’ll detail how to position your community for success each step of the way.

Bringing Accessibility into Your Business with Renee Van Hoy

Making your business accessible means offering equal access to everyone, including people with disabilities. In the process, everyone benefits. Join us for this session with accessibility consultant and knitwear designer Renee Van Hoy.

How to Hire and Work with a Virtual Assistant

In this session, two craft business owners and their virtual assistants will share all of their best tips to help you hire and work with a virtual assistant.

Trade Show 101 + Wholesale 101

In these back-to-back sessions, you’ll learn how to set up your first trade show booth, grow your brand, and forge important connections by exhibiting at a trade show. And you’ll understand how to price and package your work for wholesale.

How to Use TikTok for Business with Vincent Green-Hite

In this webinar, TikTok influencer and crochet designer, Vincent Green-Hite, will show you how TikTok can help your brand grow.

All About Small Batch Manufacturing with David Allen of Allen Manufacturing

In this webinar, David Allen of Allen Manufacturing in Lewiston, Maine will explain all of the steps you need to have a product manufactured. David specializes in working with small businesses and will walk us through sourcing, creating prototypes, costs, minimums, and turnaround times, and protecting your intellectual property.

How to Succeed as a Brick-and-Mortar Retailer

In this panel discussion, we dive into what makes a brick-and-mortar retail shop successful including curating the product assortment, building community, training staff, running special events, and more.

4-Step Formula For Facebook Ad Success with Liz Boer

In this webinar, marketing strategist and sales funnel coach Liz Boer will demystify Facebook ads. Learn to create personalized ads powered by data so you can reach people at the right time in their customer journey.

Surface Design Symposium

Turn your passion for illustration into a career in surface design. In this day-long symposium co-presented with Spoonflower, you’ll learn from industry experts about marketing, licensing, and developing a personal style. Take a live class in Procreate or Illustrator, and tune in live for our keynote with Bonnie Christine!

Organize Your Creative Business Using Airtable with Shannon McNab

In this webinar, surface designer and online instructor Shannon McNab will introduce you to Airtable, an app that she uses to organize her entire creative business. You’ll learn how you and your team can keep track of all your important information, allowing you to streamline your business and put some of your admin tasks on autopilot.

Overcoming Common Obstacles for Creatives with Tammie Bennett

Ever struggle with imposter syndrome, procrastination or comparison? Most creatives have at some point. In this workshop with life and mindset coach Tammie Bennett, you will learn mindset shifts to help you overcome these obstacles so you can spend your time creating.

Anti-Racism on Social Media with Queenie Johnson

In this webinar taught by Queenie Johnson, you’ll learn how to incorporate anti-racist content into your social media and business messaging, and when and how to post with confidence.⁣ This session is designed for white and BIPOC business owners, creators, and crafters who want to be change agents for equity.

Build Your Business with a Membership Site

Learn to create a membership site for your business. Sarai Mitnick (Seamwork), Felicia Lo (School of SweetGeorgia) and Tanner Bell (Makers Gonna Learn) explain the ins and outs of building and marketing a successful membership.

Learn Actionable Ways to Improve Your Website, Images, and Storytelling to Support Your PR Goals: A Workshop with Wolf Craft

Often all you need is a fresh set of PR-tuned eyes to tell you how to improve your assets and what to adjust on your website so that you know you’re putting your best foot forward when pitching your work to publications. In this webinar, Nora Wolf and Kirsten Larson of Wolf Craft PR will workshop 4 members’ businesses live, providing actionable tips to help them meet their PR goals.

How to Write Copy That Converts & Sells with Ashlyn Carter

In this webinar, expert copywriter Ashlyn Carter will teach you how to create marketing copy that converts browsers into buyers. Learn to write words that sell, coaching customers through their potential objections, and making your brand stand out among the competition.

Plan for Profit with Janet LeBlanc of Paper & Spark

In this webinar, Certified Public Accountant Janet LeBlanc will guide you through planning exercises to help you set profit and take-home pay goals for the year and actually reach them.

How to Teach a Livestream Craft Workshop

In this panel discussion, four craft instructors discuss what it’s been like to pivot from in-person to livestream online teaching during the pandemic and share best practices to make this kind of instruction work for you.

Recovery Planning for 2021 with April Corbett

In this webinar, April Corbett of Upstate Mississippi will guide attendees through a process of recovery planning by creating an editorial calendar for the new year.

Legal Q&A with Patrice Perkins

In this Legal Q&A Session, intellectual property and business lawyer Patrice Perkins will be answering our legal questions. From contracts to copyright to registering your business, get solid legal information you can easily understand so that you can move your business forward.

Smart Pinterest Strategy with Kate Ahl of Simple Pin Media

In this second webinar from Kate Ahl of Simple Pin Media, you’ll learn 3 common mistakes businesses make on Pinterest and how to create smart images, use correct keywords, and design an overall strategy that will work for you.

The Start-From-Scratch YouTube Strategy with Katie Steckly

In this webinar, YouTube creator and social media marketing expert Katie Steckly will explain how to grow a dedicated YouTube audience, what camera equipment is best to start out with, how to edit your videos, and more.

Inclusive Leadership for Creative Businesses with Lauren Lambrecht

In this interactive webinar executive coach and Craft Industry Alliance member Lauren Lambrecht will help you define what inclusive leadership looks like and identify areas in which inclusivity shows up in business.

How to Create a Compelling Visual Brand with Aeolidia

In this webinar, the founder of web and graphic design studio Aeolidia, Arianne Foulks, and one of Aeolidia’s designers, Christine Castro Hughes, explain how to create a compelling visual brand.

Shopify Made Simple for Craft Businesses

In this webinar, Shopify expert Shelley Easter will walk you through setting up a Shopify shop including choosing a theme and apps, transitioning from Etsy, using the Shopify POS, and more.

How to Grow Your Instagram Account

In this panel discussion, three craft business owners with large Instagram followings explain how they use the platform to build an engaged audience.

How to Use Zoom for Online Meetings, Classes, and More

In this webinar, you’ll learn to use Zoom to host an online meeting or course. Understand the settings and controls as a Zoom host so that you can set up your meeting or webinar and have an optimal experience for your participants.

How to Apply for an SBA Disaster Loan with Daniel Martiniello of the US Small Business Administration

In this webinar, a lending expert from the SBA explains how to get a disaster loan during the COVID-19 crisis.

Crafting a Business Plan in 15 Minutes with Alison Hughes

In this webinar, Alison Hughes, founder of Beatrice Forms, will explain how to create a business plan in just 15 minutes, allowing you to quickly test new ideas so you can continue to innovate.

Prepare for a Successful Craft Fair

Craft fairs can be a huge undertaking, but offer opportunities to meet customers face to face, and hear what stands out about your products. In her webinar, Kristen Rask, president of Urban Craft Uprising, shares what it takes to be successful at a craft fair.

Declutter Your Financial Closet with Veronica Wasek

In this webinar, CPA Veronica Wasek explains how you can set up systems to ensure that you’re keeping track of the financials in your business.

Working With Brands

Collaborating with your favorite brands can be a win-win. You get to work with products you love and the brand gets authentic access to your audience. But how do you get started? In this webinar, you’ll hear from three influencers who’ve built brand collaborations into their craft businesses.

How to Get Found on Google: What You Need to Know About SEO for Your Craft Business

In this webinar, SEO expert Kelly Holmes explains the most important things you can do as a website owners to ensure that you’re getting organic search traffic from Google.

Optimize Your Etsy Shop II with Sarah Sewell

In this webinar, Etsy expert Sarah Sewell helps three Craft Industry Alliance members to optimize their Etsy shops.

How to Monetize Your Blog with Mediavine

In this webinar, Heather Tullos from Mediavine will explain how to know when you’re ready to run ads on your blog, how to optimize your ad program, and more.

Finish What You Start: Project Planning for Creative Entrepreneurs

In this webinar, you’ll learn productivity tips to help you avoid getting derailed by distractions and finish the projects you start.

All About Amazon Handmade

In this webinar, you’ll learn the basics of selling your products on Amazon Handmade. Find out what it takes to make this ecommerce marketplace work for you including FBA, pricing, and SEO.

Tackling Your Product Pricing to Grow a Profitable Business with Lela Barker

In this webinar, you’ll discover some of the most common pricing mistakes and explore strategies for effectively communicating our value to customers to command a premium price.

How to Use Squarespace to Create a Unique and Effective Website for Your Craft Business

In this webinar, you’ll learn expert tips and tricks to create a Squarespace website for your craft business from expert Paige Brunton.

Legal Question & Answer With Kiffanie Stahle

Kiffanie Stahle is the legal eagle behind the artist’s J.D. In this Q&A session Kiffanie answers members’ legal questions on everything from trademark and copyright to contracts and more!

Optimize Your Etsy Shop with Sarah Sewell

During this webinar, Etsy expert Sarah Sewell helps three Craft Industry Alliance members to optimize their Etsy shops.

How to Get Started Licensing Your Designs

In this webinar, Anne LaFollette shares her expertise licensing your work in the surface design industry. Anne covers five key steps before you sign your first contract.

Goldfish Bowl #3: A Live Coaching Event

During this live coaching event, a panel of industry experts helps three Craft Industry Alliance with their business conundrums.

Get Ready to Exhibit at a Trade Show with Katie Hunt

In this webinar, Katie Hunt of Tradeshow Bootcamp and Proof to Product shares her secrets to maximize your trade show investment and keep orders coming after your show ends.

Legal Question & Answer With Kiffanie Stahle

Kiffanie Stahle is the friendly legal eagle behind the artist’s J.D. In this Q&A session, Kiffanie answers members’ legal questions on topics ranging from copyright and to contracts and more!

Smart Financial Planning for Craft Entrepreneurs

Mary Beth Storjohann, CFP® and Founder of Workable Wealth is a financial planner and accountability coach who helps clients across the country make smart, educated choices with their money. In this webinar, she focuses on helping you set up financial planning for yourself and your business.

Elevate Your Imagery: Use Design & Photography to Sell

When marketing, we have 3 seconds to grab a person’s attention. In this webinar, photographer and graphic designer Nissa Brehmer and Kristy Zacharias explain how to expertly create visual imagery for your brand.

Goldfish Bowl #2: A Live Coaching Event

In this live coaching event, three Craft Industry Alliance members present their business conundrums to a panel of experts and get advice on how to move forward and overcome the challenges they’re facing.

Make Videos that Capture Attention

Social media strategist and video creator Jennifer Priest will lead you through workflows and methods for creating video content on a budget and in very little time. In this webinar, we’ll discuss live video, social media video, and other ways to create and share video content in the context of your business.

Vickie Howell on Crowdfunding

Crowdfunding projects are *the* wave of the creative financing future. Tune in for a webinar with Vickie Howell to learn from her success!

Legal Q&A With Nakia D. Hansen

Nakia D. Hansen is a New York State-licensed attorney and digital strategist who currently serves as Of Counsel at Odegard Law, a boutique law firm in New York City and in this Q&A session she answers members’ legal questions.

Making the Most of MailChimp

A MailChimp beta tester since 2009, Maeri Howard is here to help you get excited about using Mailchimp to Market your business smarter in this webinar!

Goldfish Bowl #1: A Live Coaching Event

In this live coaching event, three Craft Industry Alliance members present their business challenges and three coaches help them to problem-solve.

Creating and Nurturing a Facebook Group for Your Business with Ebony Love

The landscape of social media is changing, and Facebook’s new focus on fostering relationships and community means that having a Business Page is no longer enough to get noticed and heard. Learn how you can use the power of Facebook Groups to create unforgettable experiences for a captive audience that will generate cash and build community for your shop or brand.

Learn to Create Easy, Professional-Quality Craft Videos to Share Online

This webinar is a primer on planning a video, writing a script, shooting, and editing for your creative business by expert Joy Macdonnell.

How to Plan and Conduct Your Best Workshop Ever!

In this webinar, we’re talking about tips for planning and conducting a great craft workshop with Carole Lyles Shaw. Carole spent over 25 years as an international corporate trainer and a “trainer of trainers” before she started teaching quilting workshops. Carole will share some lessons learned about planning for success and handling challenging situations in your workshops.

Showcase Your Brand on Instagram Using Planoly

Priscilla Castro is the brand partnership manager at Planoly. In this webinar, she shares techniques for using your social media to the utmost potential.

Photo Shoot A-Z–Planning, Producing, and Picture Making with Gale Zucker

Are you ready to create beautiful images for your shop, patterns, marketing or book? It is time to have a photo shoot! Whether you do your own photography or hire a professional, this webinar is a primer on planning photography for your creative business, to take it to the next level.

Legal Fundamentals for Craft Business Owners with Kiffanie Stahle

Join us for this Q&A session, with Kiffanie Stahle, a lawyer who specializes in craft businesses. Register in advance and submit your questions to Kiffanie.

Harness the Power of Podcasts to Boost Your Business with Kara Gott Warner

Learn the power of podcasting to boost your creative business. In this webinar, Kara Gott Warner will show you how to identify podcasts that align with your brand, and etiquette for pitching yourself to get on a show.

Take a Peek into Retail Life with Three Brick-and-Mortar Craft Shop Owners

Brick-and-mortar retailers are a cornerstone of the craft industry, but the retail environment is going through drastic changes right now. In this panel discussion, three brick-and-mortar craft shop owners will give us an honest picture of the challenges and opportunities they’re currently facing, and how designers and suppliers fit into the retail picture.

How to Negotiate (Even If You Hate Conflict) With Katie Lane

Katie Lane is an attorney who specializes in negotiation for artists. In this webinar, you will learn to negotiate successfully, avoid caving into high-pressure demands, and most importantly, be calm, confident, and ready for action when opportunities present themselves.

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