Webinars
RSVP Webinar – Smart Financial Planning for Craft Entrepreneurs
Mary Beth Storjohann, CFP® and Founder of Workable Wealth is a financial planner and accountability coach who helps clients across the country make smart, educated choices with their money. She focuses on working with entrepreneurs do personal and business financial...
Recorded Webinar – Elevate Your Imagery: Use Design & Photography to Sell with Page+Pixel
When marketing, we have 3 seconds to grab a person’s attention. 3 seconds! With all of the noise that is out there in social media and in a saturated freebie market, how can you make sure your vision stays clear and your product doesn't get lost? Photography for your...
Recorded–Goldfish Bowl #2: A Live Coaching Event
You're invited to attend The Goldfish Bowl! Think Shark Tank, but without the scary sharks... In this Craft Industry Alliance event three members will get free live coaching from a panel of industry experts. Participants will have the chance to pitch an idea or...
Recorded Webinar – Know What Works: Make Videos that Capture Attention with Jennifer Priest
You know you should be making videos, but who has the time? Social media strategist and video creator Jennifer Priest will lead you through workflows and methods for creating video content on a budget and in very little time. We'll discuss live video, social media...
Recorded Webinar: Crowdfunding–What Vickie Howell Learned from Her Successful Campaign
Crowdfunding projects are *the* wave of the creative financing future. What Uber did for ride sharing and Wikipedia has meant for information gathering, sites like Kickstarter are doing for entrepreneurs and artists. That is: encouraging individuals to reach out to...
Recorded Webinar: Legal Q&A With Nakia D. Hansen
Now is your chance to ask a lawyer all those legal questions that come up in your business! Nakia D. Hansen is a New York State-licensed attorney and digital strategist who currently serves as Of Counsel at Odegard Law, a boutique law firm in New York City. In this...
Recorded Webinar: Making the Most of MailChimp
Have you have been using MailChimp to gather your email addresses, but that is about as much as you have managed to do? Is the thought of trying to get your head around Mailchimp is enough to make you put your head under the covers and hope the moment passes? This...
Recorded–The Goldfish Bowl #1: A Live Coaching Event
You're invited to attend The Goldfish Bowl! Think Shark Tank, but without the scary sharks... In this Craft Industry Alliance event three members will get free live coaching from a panel of industry experts. Participants will have the chance to pitch an idea or...
Recorded Webinar: Creating and Nurturing a Facebook Group for Your Business with Ebony Love
The landscape of social media is changing, and Facebook’s new focus on fostering relationships and community means that having a Business Page is no longer enough to get noticed and heard. Learn how you can use the power of Facebook Groups to create unforgettable experiences for a captive audience that will generate cash and build community for your shop or brand.
Recorded Webinar: Learn to Create Easy, Professional-Quality Craft Videos to Share on Social Media
This webinar is a primer on planning a video, writing a script, shooting, and editing for your creative business by expert Joy Macdonnell.
Recorded Webinar: How to Plan and Conduct Your Best Workshop Ever!
In this webinar, we’re talking about tips for planning and conducting a great craft workshop with Carole Lyles Shaw. Carole spent over 25 years as an international corporate trainer and a “trainer of trainers” before she started teaching quilting workshops. Carole will share some lessons learned about planning for success and handling challenging situations in your workshops.
Recorded Webinar: Showcase Your Brand on Instagram Using Planoly
Priscilla Castro is the brand partnership manager at Planoly. In this webinar she shares techniques for using your social media to the utmost potential.
Recorded Webinar: Photo Shoot A-Z–Planning, Producing, and Picture Making with Gale Zucker
Are you ready to create beautiful images for your shop, patterns, marketing or book? It is time to have a photo shoot! Whether you do your own photography or hire a professional, this webinar is a primer on planning photography for your creative business, to take it to the next level.
Recorded Webinar: Harness the Power of Podcasts to Boost Your Business with Kara Gott Warner
Learn the power of podcasting to boost your creative business. In this webinar Kara Gott Warner will show you how to identify podcasts that align with your brand, and etiquette for pitching yourself to get on a show.
Recorded Webinar: Take a Peek into Retail Life with Three Brick-and-Mortar Craft Shop Owners
Brick-and-mortar retailers are a cornerstone of the craft industry, but the retail environment is going through drastic changes right now. In this panel discussion three brick-and-mortar craft shop owners will give us an honest picture of the challenges and opportunities they’re currently facing, and how designers and suppliers fit into the retail picture.
Recorded Webinar: How to Negotiate (Even If You Hate Conflict) With Katie Lane
Katie Lane is an attorney who specializes in negotiation for artists. In this webinar you will learn to negotiate successfully, avoid caving in to high-pressure demands, and most importantly, be calm, confident, and ready for action when opportunities present themselves.
Recorded Webinar: Overcoming Customer Service Challenges
When a customer walks into a brick-and-mortar, a shop owner smiles, says hi and gently inquires if the customer needs any help. But in today’s digitally-driven world, the perfect welcome-procedure isn’t so obvious. Between checking facebook messages, replying to tweets and battling your email inbox, it’s easy to feel overwhelmed by customers service demands with no time left for doing what you love… working on your product! In this webinar Stacey Trock gives you tips for communicating with customers in ways that are more positive and more efficient.
Recorded Webinar: Producing Your Own Online Video Class
Join award-winning quilter Rebecca Bryan and Alissa Norton, a former video producer for Craftsy, for a webinar about the nuts and bolts of producing a top notch online video class.
Recorded Webinar: Facebook Ads the Right Way
Acquiring a sale costs money. Even if you’re pounding the pavement with “free” marketing, you’re spending your precious time that even money can’t buy back. Learn to use Facebook ads the RIGHT way once and for all. This session will be an amazing gift for your business.
Recorded Webinar: Wholesale for Craft Businesses
Are you ready to reach a larger audience and generate a reliable source of revenue? Selling your work wholesale can grow your business in a huge way!
Recorded Webinar: How to Use Tailwind to Grow Your Visual Marketing Presence
One of our member benefits for Craft Industry Alliance is a 25% off discount on Tailwind, the premier Pinterest scheduling tool. Here’s how to use it!
Recorded Webinar: Choosing an Insurance Policy for Your Small Business
Choosing the Policy You Need to Protect Your Small Business: Chat with CIA’s Insurance Broker to Learn About Coverage Options.
Recorded Webinar: SEO for Crafters
Kim Herrington teaches online entrepreneurs how to leave an indelible mark on the world and change their lives by creating opportunity & financial success.
Recorded Webinar: Effective Online Teaching
In this one-hour webinar, you’ll learn how to design & teach an outstanding online class that your students will love and how to effectively teach online.
Recorded Webinar: Pinterest for Craft Businesses
Kate Ahl of Simple Pin Media teaches actionable, simple steps that help business owners move forward successfully with a Pinterest presence.
Recorded Webinar: Create a Compelling Newsletter
In this 60 minute webinar we’ll discuss the importance of having an email marketing strategy for your business. Start to finish, we are going to cover it!
Recorded Webinar: Craft a Consistent Online Presence
Your business started as a reflection of your carefully considered aesthetic. This webinar offers tips for translating that vision to online marketing tools.
Recorded Webinar: Make Your Marketing Plan
How do you reach your buyers? How do you build trust? Tara Swiger teaches marketing to creative business owners and how to craft a business life they love.
Recorded Webinar: Innovative Ways to Diversify Your Craft Business
Craft Industry Alliance chats with Vanessa Vargas Wilson, Crafty Gemini YouTube star and creative entrepreneur, about innovative business diversification.
Recorded Webinar: Best Practices for Professional Craft Instructors
Teaching your craft professionally can be a great way to earn income and establish yourself as an expert in your field. Here’s best practices!
Recorded Webinar: Bookkeeping Basics
Whether you’re brand new to accounting or have been working your way through it for years, you’ll learn solid fundamentals in this 1-hour webinar.
Recorded Webinar: Google Analytics for Craft Businesses
In this webinar, expert Samantha Barnes will explain how craft business owners can use Google Analytics, a powerful information tool, in a practical way.
Recorded Webinar: Develop a Strategic Plan for Your Business
Owners of craft businesses face many challenges. Learn about the benefits of having a strategic plan and how to develop one in this webinar.
Recorded Webinar: Using Vision Boards to Focus Your Ideas and Set Goals from the Heart
Carrie Bloomston teaches how to make sure your professional goals come from both head and heart. A vision board project is included in this webinar!
Recorded Webinar: Periscope for Business
Whether you’re already broadcasting and loving it or you’ve never tried it, Bari will impart information to make your live video the best it can be.