Teaching your craft professionally can be a great way to earn income and establish yourself as an expert in your field. But pitching your class, developing your curriculum, and leveraging your brand in a classroom setting require planning, preparation, practice, and insight. In this webinar, you’ll learn important best practices for craft instructors.

Every year Heather Grant, the director of marketing and programming for the Modern Quilt Guild, reviews hundreds of instructor applications for QuiltCon and other events. She books dozens of teachers each year, who are all given written feedback from their students, seen by both the instructor and the MQG. Consequently, Heather has a comprehensive understanding of what makes a great proposal and what instructors and lecturers can do to develop quality classes that their students will love.

In this webinar, you’ll learn tips for:

  • Writing your proposal
  • Pitching to local, shops, guilds, or national shows
  • Reviewing contracts
  • Preparing for class
  • Teaching class
  • Leveraging opportunities and partnerships for your brand
  • Following up after the class


Heather Grant

Recorded May 26, 2016

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