Assigning a price to our craft is a tricky exercise that requires balancing our need for profit with consumer’s desire for value. How can we ensure that we’re safely in the black while competing in crowded markets? In this insightful webinar, we’ll discover some of the most common pricing mistakes and explore strategies for effectively communicating our value to customers to command a premium price. Together we’ll learn:
  • The psychology behind how customers assess a product’s value
  • Why we need to put the customer (rather than your costs) in the driver’s seat
  • How to create promotions without eroding your brand
  • Strategies for positioning yourself at the upper end of the pricing spectrum

About the instructor:

Lela Barker has a unique perspective on entrepreneurship because she sits on both sides of the table. She’s a successful maker with 15 years of experience building a creative business. Since launching her bootstrapped apothecary brand in 2003, Lela guided the company’s growth to include 1500+ wholesale accounts in 27 countries. She’s also a business strategist who’s wildly passionate about helping creative entrepreneurs bring their products into the marketplace. Lela has parlayed her time in the entrepreneurial trenches into a series of innovative teaching programs and a robust private consulting practice.
Through Lucky Break Consulting, Lela has coached hundreds of creative entrepreneurs as they navigate product pricing, brand development, and wholesale strategy. Lela’s products and personal story have been featured in more than 100 publications worldwide and her flagship teaching programs consistently sell out within days each time registration opens. She teaches and speaks regularly, from conference rooms in Austria to cruise ships in the Caribbean and *almost* everywhere in between. When not arming makers with tactical business approaches, you’ll find her collecting passport stamps, perfecting the ultimate lemon meringue pie recipe, and clinging tightly to her sanity while raising ​teenage girls.
Recorded July 18, 2019.


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