When a customer walks into a brick-and-mortar, a shop owner smiles, says hi and gently inquires if the customer needs any help. But in today’s digitally-driven world, the perfect welcome-procedure isn’t so obvious. Between checking facebook messages, replying to tweets and battling your email inbox, it’s easy to feel overwhelmed by customers service demands with no time left for doing what you love… working on your product!
In this webinar, you’ll learn:
* Systems you can implement that will allow you to reply promptly to all customers on all of your social media networks without getting overwhelmed
* Methods for reducing customer inquiries with well-designed product listings and FAQ pages
* How to effectively handle difficult customers and turn them into devoted fans
* When it’s time to fire a customer and how to set boundaries
Download this free PDF in advance of the webinar so that you can follow along with the presentation.
With experience running a pattern business, popular kit club, and membership site, and a year spent working retail at a local yarn shop, Stacey has interacted with many thousands of customers in all states of mind. She’s share expert tips that will help you feel confident handling whatever kinds of customer requests and feedback come your way.
Stacey Trock is the entrepreneur and social media maven behind FreshStitches, the uber-popular and innovative craft design and supply company. Her experience running one of the largest subscription clubs in the fiber world, teaching internationally, and developing her own overseas-manufactured products provides her with unique insight into how to merchandise and market in the handmade industry. Stacey has a keen understanding of the motivations that underlie consumer purchases, and she specializes in connecting small businesses with easy-to-implement and trendsetting marketing ideas. Stacey is also the marketing director for Louet North America as well as a teacher and author.
Recorded June 8, 2017