Advertise
Partner with us
Promote your product or service in a highly targeted, memorable way by advertising with Craft Industry Alliance.
Our weekly newsletter and podcast reach thousands of enthusiastic craft hobbyists, small business owners, Etsy sellers, and craft industry influencers.
The Journal newsletter
Each Wednesday morning, we send a newsletter called The Journal to a list of
35,000+
subscribers
The Journal is THE place craft professionals and devoted hobbyists turn to find out what’s happening in the industry. It’s considered a “must read.”
Each issue has a single sponsor. Ad placement appears twice: a logo and link just below the masthead and a full-width image and paragraph of text at the halfway point.
The Journal was professionally designed by Jacqueline Boltik of yellow brim and is optimized to render beautifully in all email clients. Your ad will be seen and read by our audience of devoted craft enthusiasts and professionals.
63%
of subscribers are highly engaged
meaning they often open and click
7%
of subscribers are moderately engaged
meaning they sometimes open and click
Open rate is % of subscribers who open it every week. Click rate is % of subscribers who click at least one link every week. Media-industry average rates reported by MailChimp.
While I’m constantly trying to limit the amount of email I receive, the Craft Industry Alliance newsletter is on my short list of must-reads. It’s easy to scan and there’s always something in it that captivates me professionally and/or creatively. The Alliance team has an acute radar for stories that will enlighten the lives and businesses of makers as well as the courage and energy to investigate the events and attitudes that affect our industry.
Craft Industry Alliance podcast
Share your product or service with a devoted audience of 8,000 listeners by sponsoring an episode of the Craft Industry Alliance podcast, a professionally produced and edited show for creative small businesses.
Your sponsorship includes:
- 20-second ad spot before an episode begins
- 2-minute ad spot half-way through
- 20-second ad spot at the end of the episode
- banner and mention in the show notes for the episode
- banner and mention in the Journal newsletter the week the show airs
Audio is an intimiate, memorable way to advertise.
Each episode has a single sponsor. Podcast advertisements have a long tail. New listeners are discovering the show all the time so your ad is being heard again and again!
1.8 million+
total
downloads
85%
of listeners are subscribers
6k-8k
average episode downloads
within the first month
First time sponsoring a podcast?
We’ll work with you on the ad copy. Once you purchase your ad spot we’ll be in touch to go over all of the details.
Dedicated Email
Reach our subscriber list of 35,000+ dedicated crafters, directly! The gold standard in email marketing, a dedicated email to our entire subscriber list features your brand front and center with no distractions.
Our audience is eager to discover new products and services. Your business deserves the spotlight – let us help you shine!
Dedicated emails are available 1 x per week and go out on Tuesdays.
It’s been amazing to witness our community growth since partnering with Abby in December. She makes it so easy to set everything up, and it’s been a huge boost for our business as well as helped us make new connections in the crafting industry.
Please note that we are a platform dedicated to editorial autonomy and content integrity. The content featured on editorial channels is at the sole discretion of Craft Industry Alliance without advertiser input or control.
Download our 2025 Media Kit to discover how to connect with the vibrant and engaged craft business community through targeted advertising opportunities. Explore sponsorship packages, audience insights, and proven ways to grow your brand with Craft Industry Alliance.
Current Advertising Opportunities
Craft Industry Alliance members get a 20% discount on advertising. Join now and save.
Please review our Advertising Content Policy for our ethics statement, advertising guidelines, prohibited content, commitment to diversity, equity, and inclusion, and AI use guidelines.