Some of the most beloved craft tools weren’t designed for crafters at all. Discover how companies like Valari, Thread Cutterz, and OttLite found unexpected success by listening to makers and embracing happy accidents that reshaped their businesses.
Needlepoint is experiencing a lasting resurgence, fueled by social media and a new generation of stitchers. Once a pandemic hobby, it has evolved into a thriving community with stitch clubs, retreats, and fresh, modern designs. Shop owners report increased demand, especially among younger crafters, as needlepoint moves beyond traditional patterns to embrace contemporary aesthetics.
Threadloop is a new app designed for sewists to organize their projects, patterns, and materials digitally, while also connecting with a global sewing community. With features like fabric cataloging, pattern sharing, and project tracking, it’s a must-have tool for sewing enthusiasts.
Material Grrrlz redefines fiber arts with a bold, feminist focus, blending craft and community in the hands of today’s DIY enthusiasts.
Discover how crafty retailers and libraries are making creative pursuits more accessible by offering equipment rentals and maker spaces, helping hobbyists try new tools without the financial commitment.
Explore the impact of Swarovski’s 2020 exit from the DIY market on bead shops and designers, and how Preciosa crystals have stepped in to fill the gap. Discover insights from industry experts on the transition and the lasting effects on the crafting community.