Promoting a book is always a big job for craft book authors, but promoting a book released during the pandemic presents new challenges. Use these tips to help spread the word and drives sales for your new title.
Online course platforms, of which there are more than three dozen, can be divided into four categories: stand-alone platforms, all-in-one platforms, marketplace platforms and WordPress plug-ins. The ones chosen for this article are those most fitting for craft entrepreneurs.
Use our quick-start guide to writing a job description to clearly communicate expectations to your future employees when hiring.
Airbnb Experiences are one-of-a-kind activities, hosted by locals, in which people pay to participate. Aritsans and crafters who have Airbnb’s are adding Experiences to their rosters as a way to diversify their income, add an additional teaching venue to their rosters, and meet new people.
Tourism boards attempting to partner with and promote local arts and craft businesses is not a new idea, nor did it originate in the United States. Places that have sought to preserve and promote their unique cultural heritage and traditions have offered tourists a variety of goods for sale, unique experiences, or study opportunities.
Double Blind Surprise matches needs for a gift with handcrafted items from artists or from small businesses. When the gift arrives, it is a surprise to both the recipient and the gift-giver.
The book publishing industry worldwide—though it seems to be shrinking a bit with publishing houses closing, being bought, or filing for bankruptcy—is still on the lookout for original ideas and unique twists on the tried and true when it comes to arts and crafts.
CBS News has referred to him as “an 11-year-old with a grandmother’s soul” and the Atlanta Journal-Constitution has referred to him as “a prodigy.” He’s appeared on “Good Morning, America” and had so many media requests that he actually had to decline appearing on “The Ellen DeGeneres Show.” But somehow, when we sent Jonah Larson a message to his Instagram account (@JonahHands) last week, he found time and was willing to answer questions about his crocheting and his business experiences for Craft Industry Alliance.
Types of business financing can be lumped into these basic categories, each with their own benefits and drawbacks.
Stock photo sites are an incredible source of imagery for use in all sorts of online spaces including advertisements, social media campaigns, websites, and blogs and they can also come in handy for print campaigns. I found more than four dozen stock photography sites offering millions of photos, illustrations, vectors, and videos on almost every subject matter imaginable. Some of these sites charge a monthly or yearly fee, and some have restrictions on how the images can be used. To make things simpler we’ve narrowed down the offerings to eight high-quality stock photo sites with images relevant to craft-based businesses where almost every image is free to use as you see fit.