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How to Promote a Craft Book During the Pandemic

Promoting a book is always a big job for craft book authors, but promoting a book released during the pandemic presents new challenges. Use these tips to help spread the word and drives sales for your new title.

A Comparison of Online Course Platforms

Online course platforms, of which there are more than three dozen, can be divided into four categories: stand-alone platforms, all-in-one platforms, marketplace platforms and WordPress plug-ins. The ones chosen for this article are those most fitting for craft entrepreneurs.

Create an Airbnb Experience as Part of Your Business Marketing Plan

Airbnb Experiences are one-of-a-kind activities, hosted by locals, in which people pay to participate. Aritsans and crafters who have Airbnb’s are adding Experiences to their rosters as a way to diversify their income, add an additional teaching venue to their rosters, and meet new people.

How to Get a Craft Book Deal

The book publishing industry worldwide—though it seems to be shrinking a bit with publishing houses closing, being bought, or filing for bankruptcy—is still on the lookout for original ideas and unique twists on the tried and true when it comes to arts and crafts.

Free Stock Photo Sites for Your Craft Blog and Business

Stock photo sites are an incredible source of imagery for use in all sorts of online spaces including advertisements, social media campaigns, websites, and blogs and they can also come in handy for print campaigns. I found more than four dozen stock photography sites offering millions of photos, illustrations, vectors, and videos on almost every subject matter imaginable. Some of these sites charge a monthly or yearly fee, and some have restrictions on how the images can be used. To make things simpler we’ve narrowed down the offerings to eight high-quality stock photo sites with images relevant to craft-based businesses where almost every image is free to use as you see fit.

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