An Offer is Not a Gift: Why Negotiation is Necessary Even If It’s Scary
Asking for what you want or need is hard. In your personal life, that’s called advocating for yourself, whether it’s for more help around the house or saying no to toxic relationships. In your business life, it’s called negotiating. It’s funny that saying no to a friend that is rude or overbearing makes perfect sense, but asking for better terms from a business partner strikes fear in the hearts of even the savviest entrepreneur.