The craft industry is a perfect microcosm of the larger tensions that are pulsing through our national and global cultures in 2017: racial, social, economic. And corporations everywhere—their advertising choices, their mistakes, and their responses to those mistakes—are often the battlegrounds where those tensions come to the forefront.
Traveling to a show can be expensive, so it’s important to make each trip worthwhile. How should a craft business owner determine which shows to attend?
Blogs are vital marketing tools for businesses in the craft sector. Here’s what craft businesses can do to fairly compensate bloggers.
It’s important to communicate effectively with our clients. Speaking assertively means choosing language that sets us up for successful interactions.