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Creative Business Owner’s Gift Guide

Hey craft business owners! This gift guide is just for you. If someone has been asking you what you want this holiday, we know you’ll find some things on this list that you’ll need and love. Treat your business (and yourself) to something fun this holiday season!

Keeping Up with the Instagram Algorithm in 2020

If you’re struggling to get your small business noticed on Instagram, you’re not alone. Constant updates to the app’s layout and the ways it measures engagement have been making social media management difficult for independent makers.

Creative Business Owner’s Gift Guide

Hey craft business owners! This gift guide is just for you. If someone has been asking you what you want this holiday, we know you’ll find some things on this list that you’ll need and love. Treat your business (and yourself) to something fun this holiday season!

Getting Started With Instagram Reels

Instagram Reels is a new feature on the platform and a competitor to TikTok. Learn how to create these 15-second video clips set to music to make engaging videos for your audience in this step-by-step tutorial.

How to Use Acuity Scheduling for Your Craft Business

Acuity Scheduling is a powerful tool for craft business owners looking to find automated ways for students and clients to book time for classes and other types of appointments. Here’s how it works.

How to Create Effective Google Ads: A Quick Start Guide

Using Google Ads is a tempting strategy for getting found in search, letting you skip to the head of the line if you play your keywords right. Here we break down how these ads work, who they’re for, and how to create an effective one.

A Comparison of Online Course Platforms

Online course platforms, of which there are more than three dozen, can be divided into four categories: stand-alone platforms, all-in-one platforms, marketplace platforms and WordPress plug-ins. The ones chosen for this article are those most fitting for craft entrepreneurs.

Shopify Made Simple for Craft Businesses

In this webinar, Shopify expert Shelley Easter will walk you through setting up a Shopify shop including choosing a theme and apps, transitioning from Etsy, using the Shopify POS, and more.

How to Grow Your Instagram Account

In this panel discussion, three craft business owners with large Instagram followings explain how they use the platform to build an engaged audience.

Knitrino is an App Poised to Disrupt the Knitting World

Knitrino is a new app that aims to disrupt the knitting pattern world by integrating all of the information a knitter needs including row-by-row pattern instructions, a progress keeper, a note-taking feature, and a colorwork option that shows color charts in the knitter’s selected yarn colors.

Getting Started with IGTV

Use these IGTV tips to learn how to share long-form videos with your Instagram followers.

COPPA for Crafty YouTubers: What You Need to Know

A new YouTube settlement with the FTC could have major implications for craft business channels if they don’t comply with marking their channels as “child directed.” Find out how COPPA may impact your YouTube channel.

How to Set Up and Use an Amazon Influencer Page

Setting up an Amazon Influencer page is a great way to share your favorite things with your followers, earn income from affiliate marketing, and share your affiliate links in your newsletter without breaking the Amazon Affiliate program terms of service. Find out how in this helpful post from Shannon Fraser.

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