Aug 6, 2021
Whether you’re just beginning to set up your small business or are already established in the crafting industry, it never hurts to imagine, “what if?” What if someone takes a tumble on an icy sidewalk outside your shop? What if you sell a sewing machine that turns out to have an electrical fault? What if a massive hurricane brings floodwaters to your shop? Luckily, you can be your own risk manager and prepare for a great many of these “what ifs” by purchasing insurance for your business. By understanding the coverage options you have, you can protect yourself and your business against the unknown.
Jul 20, 2021
Turn your passion for illustration into a career in surface design. In this day-long symposium co-presented with Spoonflower, you’ll learn from industry experts about marketing, licensing, and developing a personal style. Take a live class in Procreate or Illustrator, and tune in live for our keynote with Bonnie Christine!
Jul 9, 2021
Join us for Craft & Chat, a social evening for members where you can work on your latest project, get to know new people, and hang out!
Jun 21, 2021
In this webinar, surface designer and online instructor Shannon McNab will introduce you to Airtable, an app that she uses to organize her entire creative business. You’ll learn how you and your team can keep track of all your important information, allowing you to streamline your business and put some of your admin tasks on autopilot.
Jun 1, 2021
If you sell on the marketplace, understanding how Etsy search works and optimizing your listings for the algorithm will improve your views, likes, and sales. Use this checklist to improve your SEO on Etsy.
May 26, 2021
Ever struggle with imposter syndrome, procrastination or comparison? Most creatives have at some point. In this workshop with life and mindset coach Tammie Bennett, you will learn mindset shifts to help you overcome these obstacles so you can spend your time creating.
May 10, 2021
Do you host live streams or virtual shopping events? If you don’t already, rethink that strategy since live stream shopping is the next big retail trend. Here’s how to get started.
May 4, 2021
At some point, your business has passed a milestone that made it feel more real and more business-y than ever before. At this point, you looked at your business with fresh eyes and perhaps you wondered… “Do I need QuickBooks?” Here’s how to know.
Apr 19, 2021
In this webinar taught by Queenie Johnson, you’ll learn how to incorporate anti-racist content into your social media and business messaging, and when and how to post with confidence. This session is designed for white and BIPOC business owners, creators, and crafters who want to be change agents for equity.
Apr 16, 2021
A consignment agreement is important when you’re leaving your goods in the possession of an authorized third party to sell. Kiffanie Stahle walks you through the short form and long form agreements so that you can protect your products or artwork.
Apr 6, 2021
As you accumulate images and videos for your website, shop, social media, and more, building a system that is effective and efficient is a must. Stitchcraft Marketing share tips on how best to organize and manage your media files.
Mar 28, 2021
Learn to create a membership site for your business. Sarai Mitnick (Seamwork), Felicia Lo (School of SweetGeorgia) and Tanner Bell (Makers Gonna Learn) explain the ins and outs of building and marketing a successful membership.
Mar 26, 2021
If you’re active on social media, you’ve probably heard of the new audio-only social media app, Clubhouse. Use your Quickstart Guide to familiarize yourself with how it works.
Feb 22, 2021
Often all you need is a fresh set of PR-tuned eyes to tell you how to improve your assets and what to adjust on your website so that you know you’re putting your best foot forward when pitching your work to publications. In this webinar, Nora Wolf and Kirsten Larson of Wolf Craft PR will workshop 4 members’ businesses live, providing actionable tips to help them meet their PR goals.
Feb 9, 2021
As a freelancer, you may be offered two different types of arrangements: work-for-hire or licensing. Learn the pros and cons of each so you can make the best decision for your business.
Jan 31, 2021
In this webinar, expert copywriter Ashlyn Carter will teach you how to create marketing copy that converts browsers into buyers. Learn to write words that sell, coaching customers through their potential objections, and making your brand stand out among the competition.
Jan 6, 2021
A round-up of laser-cutting services for quilting templates, acrylic rulers, or tags and other unique products to promote your business along with tips for working with laser cutting services.
Dec 28, 2020
In this webinar, Certified Public Accountant Janet LeBlanc will guide you through planning exercises to help you set profit and take-home pay goals for the year and actually reach them.
Nov 21, 2020
In this panel discussion, four craft instructors discuss what it’s been like to pivot from in-person to livestream online teaching during the pandemic and share best practices to make this kind of instruction work for you.
Nov 16, 2020
Join us for Craft Social, a special online networking event just for members!
