Getting the Most Out of Your Content: Tips for Repackaging and Repurposing
Repackaging means taking something you’ve already produced and changing the format, updating, or combining it with other content to create new value.
Brand Ambassadors Help Companies Earn Loyal Fans
Nothing sells a product better than word of mouth from a trusted source – whether it’s a restaurant to try, a movie to see, or a craft product to buy – which is why brand ambassador programs are so successful.
SEO Tips and Tricks to Optimize Your Website
earch Engine Optimization is the steps you can take to increase organic traffic to your website through search engine results. Here are 20 SEO tips and tricks to optimize your website.
Free Stock Photo Sites for Your Craft Blog and Business
Stock photo sites are an incredible source of imagery for use in all sorts of online spaces including advertisements, social media campaigns, websites, and blogs and they can also come in handy for print campaigns. I found more than four dozen stock photography sites offering millions of photos, illustrations, vectors, and videos on almost every subject matter imaginable. Some of these sites charge a monthly or yearly fee, and some have restrictions on how the images can be used. To make things simpler we’ve narrowed down the offerings to eight high-quality stock photo sites with images relevant to craft-based businesses where almost every image is free to use as you see fit.
Show Report: Snap Conference 2018
Snap Conference is an annual event held in Salt Lake City, Utah, targeting creative bloggers/content creators: “We’re joined by the best bloggers representing modern handmade, contemporary craft, mind-blowing home-based events, and DIY, along with dozens of creative entrepreneurs.” Attendees were presented with opportunities to learn skills, connect with potential business sponsors, and network with peers. CIA member Stephanie Woodson was there and brings us this report.
Is Blogging Dead? Not So Fast
Don’t believe the hype. Blogging isn’t dead. In fact, it’s more alive and relevant now than it’s ever been.
Creative Business Owner’s Gift Guide 2017
Hey craft business owners! This gift guide is just for you. If someone has been asking you what you want this holiday, we know you’ll find some things on this list that you’ll need and love. Treat your business (and yourself) to something fun this holiday season!
Should You Create a Separate Portfolio Website to Showcase Your Work? Ask Yourself These Questions First
Many of us who work for ourselves offer several products or services, or are managing multiple projects at different stages of production. It might be time to create a separate portfolio website—but before you do, consider a few things first.”
Tips for Creating Holiday Gift Guides That Earn Big Bucks
As a blogger, publishing a gift guide helps your readers get their holiday shopping done and feel good about what they’re buying.
Refreshing Your Blog in the Post-RSS Era
If you’re considering a website rebrand or a simple refresh, be sure you’re considering how readers are discovering you now.
How to Get the Most Mileage out of Your Blog Post
To reach the biggest audience for every blog post you write, you have to spend just as much time sharing it as you do creating it.
Giveaways: Great Idea or Something to Avoid?
Giveaways can be great for reaching more people with your brand. Here’s some things to think about to make sure you’re reaching the right customers.
What Bloggers Wish Craft Businesses Knew
Blogs are vital marketing tools for businesses in the craft sector. Here’s what craft businesses can do to fairly compensate bloggers.
The Ins and Outs of Affiliate Marketing for Publishers and Merchants
If you’re a blogger or product seller looking to increase revenue, affiliate marketing is a great option to consider.
Avoid Social Media Burnout — Schedule Your Posts Ahead of Time
Utilizing social media scheduling tools is a great way to alleviate some of the pressure on your time and avoid creative burnout.
Recorded Webinar: Innovative Ways to Diversify Your Craft Business
Craft Industry Alliance chats with Vanessa Vargas Wilson, Crafty Gemini YouTube star and creative entrepreneur, about innovative business diversification.
20 Great Business Blogs to Follow
Discovering high quality business blogs to follow can be tricky. Discover some gems in our list of 20 terrific blogs for creative business owners.
50 Terrific Content Upgrades and Lead Magnets
We’ve put together a list of ways to create irresistible bonus content, to entice potential customers who are excited about your product.
Making Sure Your Writing Is Working for You, Not Against You
No matter how much craft books rely on great projects and gorgeous images, the success of any book also relies on good writing.
Stock Image and Font Sources (Free and Royalty Free)
Visual imagery that makes an impact is vital to a company’s online success. This is a great collection of sources for stock images and fonts.