These are the steps craft companies take to work with content creators that are the best fit for their brand.
Visual imagery that makes an impact is vital to a company’s online success. This is a great collection of sources for stock images and fonts.
Discovering high quality business blogs to follow can be tricky. Discover some gems in our list of 20 terrific blogs for creative business owners.
Creating a quality piece of digital content takes time and effort. In this article by Melissa Megginson at Tailwind, you’ll learn to to best reuse that content on various social platforms for maximum impact.
In this webinar, Heather Tullos from Mediavine will explain how to know when you’re ready to run ads on your blog, how to optimize your ad program, and more.
Once you have completed our 30-point checklist, you’ll not only have looked into your blog’s overall performance, you’ll have discovered some easy tweaks that will get you more attention from your audience.
What are you an expert in? Do you write a blog about your area of expertise? If you know enough about anything to write blog posts, chances are you have a fantastic start for an online course.
Repackaging means taking something you’ve already produced and changing the format, updating, or combining it with other content to create new value.
Nothing sells a product better than word of mouth from a trusted source – whether it’s a restaurant to try, a movie to see, or a craft product to buy – which is why brand ambassador programs are so successful.
Search Engine Optimization is the steps you can take to increase organic traffic to your website through search engine results. Here are 20 SEO tips and tricks to optimize your website.
Stock photo sites are an incredible source of imagery for use in all sorts of online spaces including advertisements, social media campaigns, websites, and blogs and they can also come in handy for print campaigns. I found more than four dozen stock photography sites offering millions of photos, illustrations, vectors, and videos on almost every subject matter imaginable. Some of these sites charge a monthly or yearly fee, and some have restrictions on how the images can be used. To make things simpler we’ve narrowed down the offerings to eight high-quality stock photo sites with images relevant to craft-based businesses where almost every image is free to use as you see fit.
Snap Conference is an annual event held in Salt Lake City, Utah, targeting creative bloggers/content creators: “We’re joined by the best bloggers representing modern handmade, contemporary craft, mind-blowing home-based events, and DIY, along with dozens of creative entrepreneurs.” Attendees were presented with opportunities to learn skills, connect with potential business sponsors, and network with peers. CIA member Stephanie Woodson was there and brings us this report.
Don’t believe the hype. Blogging isn’t dead. In fact, it’s more alive and relevant now than it’s ever been.
Should You Create a Separate Portfolio Website to Showcase Your Work? Ask Yourself These Questions First
Many of us who work for ourselves offer several products or services and are managing multiple projects at different stages of production. It might be time to create a separate portfolio website—but before you do, consider a few things first.”
As a blogger, publishing a gift guide helps your readers get their holiday shopping done and feel good about what they’re buying.
If you’re considering a website rebrand or refresh, be sure you think through how readers are discovering you now.
To reach the biggest audience for every blog post you write, you have to take just as much time to share it as you spend to create it.
Giveaways can be great for reaching more people with your brand. Here are some things to think about to make sure you’re reaching the right customers.
Blogs are vital marketing tools for businesses in the craft sector. Here’s what craft businesses can do to fairly compensate bloggers.
If you’re a blogger or product seller looking to increase revenue, affiliate marketing is a great option to consider.