New products and limited-release products both offer powerful marketing opportunities for small businesses to bring customers back to the store, keep a business fresh, and promote engagement.
We take a look at some of the ways QR codes can be useful for your craft business, as well as highlight a few of the best free and paid options for generating QR codes.
Here are some concrete tasks you can work on over the next few weeks that will bring more people to your shop and convert them into customers.
Many people hesitate to create videos often because they just don’t like being on camera. The good news is you can create amazing videos that promote you and your craft without you having to be the star.
Learn how to turn your brand assets into custom stickers and custom labels and level up your branding game while also creating connections with your customers.
Creating unique and engaging brand assets is the first step to building a relationship with your customers that they won’t forget.
You’ve heard the term “affiliate marketing”, but what is it? What does it mean for you, a crafting professional? Learn how affiliate marketing works and how to apply it to your craft business successfully, including the legal ins and outs.
A comparison of the different services available for your email marketing considerations. Pricing, value, and prospective cost as your email list grows are considerations.
The best digital quiz apps make it easy and fun for you to create a personality test for your website, mailing list, or social media page. In this article, we’ll go over the features, usability, and pricing of some of the top quiz apps.
We break down steps you can take to build your newsletter list, including offering a compelling sign up incentive, creating a clear call to action, and featuring extra-special limited-time offers.
In this webinar, marketing strategist and sales funnel coach Liz Boer will demystify Facebook ads. Learn to create personalized ads powered by data so you can reach people at the right time in their customer journey.
Choosing a name for your business can be stressful. How do you find a name that will symbolize all that your brand stands for, is easy to say, easy to spell and can grow with you as your business develops over time? We talk to several craft entrepreneurs to understand how to select the right business name.
If you’re new to design – or just want to up your game a bit – here are five basic design concepts to consider when you make that social media post.
Craft business owners use Instagram to build community, show process shots, and display a portfolio of work. New opportunities can come in as a result, but it’s all dependent on keeping up with your Direct Messages. We ask a variety of craft business owners how they stay on top of their Instagram DMs.
Zontee Hou is the owner and founder of Media Volery LLC, a company that helps small- to medium-sized businesses develop, manage, and execute marketing strategies that work.
Representatives of a cross section of the European craft industry to weigh in on what changes they have seen in their business this year, and what trends they foresee for 2021.
If you’re struggling to get your small business noticed on Instagram, you’re not alone. Constant updates to the app’s layout and the ways it measures engagement have been making social media management difficult for independent makers.
After months of delays caused by the pandemic, Eucalan’s new packaging highlighting the company’s dedication to environmentally friendly products is finally making its way to stores.
Dominique Calvillo is leading a campaign to have knitters and sewists participate in Dressember to raise awareness and funds to fight human trafficking.
CraftyMonkies pivots during COVID-19 from offering luxury sewing retreats to online workshops.