If you’re struggling to get your small business noticed on Instagram, you’re not alone. Constant updates to the app’s layout and the ways it measures engagement have been making social media management difficult for independent makers.
After months of delays caused by the pandemic, Eucalan’s new packaging highlighting the company’s dedication to environmentally friendly products is finally making its way to stores.
Dominique Calvillo is leading a campaign to have knitters and sewists participate in Dressember to raise awareness and funds to fight human trafficking.
CraftyMonkies pivots during COVID-19 from offering luxury sewing retreats to online workshops.
Instagram Reels is a new feature on the platform and a competitor to TikTok. Learn how to create these 15-second video clips set to music to make engaging videos for your audience in this step-by-step tutorial.
Promoting a book is always a big job for craft book authors, but promoting a book released during the pandemic presents new challenges. Use these tips to help spread the word and drives sales for your new title.
Here are some concrete tasks you can work on over the next few weeks that will bring more people to your shop and convert them into customers.
Using Google Ads is a tempting strategy for getting found in search, letting you skip to the head of the line if you play your keywords right. Here we break down how these ads work, who they’re for, and how to create an effective one.
Could plastic-free packaging attract more customers to your craft product? Get tips from businesses that adopted sustainable packaging for their products.
In this webinar, the founder of web and graphic design studio Aeolidia, Arianne Foulks, and one of Aeolidia’s designers, Christine Castro Hughes, explain how to create a compelling visual brand.
Many craft companies have stopped sending out catalogs in an effort to cut costs and due to environmental concerns, but others are ramping up this print strategy and including DIY inspirational content that reaches people directly in their homes.
Text messaging, or SMS, can be used as a powerful marketing tool. Text messages have a 98% open rate. Find out how to use SMS to reach your customers directly.
Patreon is based on the hundreds-year-old construct of patronage, but instead of involving a wealthy sponsor, it enables individuals to support artists.
In the wake of h + h 2019, the biggest trade craft fair for the German market, the German industry association, Initiative Handarbeiten, has published a review of the German craft market over the last 5 years.
Changing your business name means undertaking quite a bit of time, effort, and financial outlay to successfully rebrand your business, while also bringing along your current customers and followers.
Curious about advertising on Instagram? Here are some tips and best practices to help you get started.
Whether you choose to collect reviews organically or take a more active role in tracking customer feedback, here are some honest and helpful strategies for reminding people to take the time and write a review.
Turning a hobby into a viable and profitable business is a dream for many crafters and artists. The reality is that only a small percentage are successfully able to make the conversion. You can be an expert in your respective discipline, but if you fail to present yourself in a professional manner, others will not see the value in your work and may pass on your products/services. So, how do you create a professional image? Here are a few suggestions that have been proven to work.
Bestselling patterns frequently have elements in common. Working to include some, or all, of these in a pattern, can help it have a better shot at rising to top seller status.
Email is the most cost-efficient form of advertising, and it’s one of the few places to spend marketing budget where you can actually see return on investment (ROI). The money that you spend on email marketing can be directly tied to actual sales generated from email campaigns.