The landscape of social media is changing, and Facebook’s new focus on fostering relationships and community means that having a Business Page is no longer enough to get noticed and heard. Learn how you can use the power of Facebook Groups to create unforgettable experiences for a captive audience that will generate cash and build […]
No small business owner can develop personal relationships with every customer to nurture the relationship. That’s where email automation can help.
For designers and makers, subscription boxes potentially offer exposure to enthusiasts who might not frequent retail stores or know how to find them online.
Don’t believe the hype. Blogging isn’t dead. In fact, it’s more alive and relevant now than it’s ever been.
Taking the time to treat each person who purchases something from your craft business with care will convert first time customers into loyal fans who will make repeat purchases from your shop and tell their friends.
A knit/quilt/sew/craft-along means you have a group of people making the same thing at the same time—shared community around a shared process.
Online retailing giant Amazon and book recommendation site Goodreads, both offer authors resources to promote their books directly to readers.
With today’s digital space, it’s important to make sure you’re using your social media channels to their utmost potential. Learn from the pros at Planoly, and let Priscilla Castro show you how you can use your Instagram feed to best showcase your brand and your make your feed a work of art! You’ll learn how […]
Are you ready to create beautiful images for your shop, patterns, marketing or book? It is time to have a photo shoot! Whether you do your own photography or hire a professional, this webinar is a primer on planning photography for your creative business, to take it to the next level.
Learn the power of podcasting to boost your creative business. In this webinar Kara Gott Warner will show you how to identify podcasts that align with your brand, and etiquette for pitching yourself to get on a show.
National home decor retailer, West Elm, has a commitment to promoting the work of artisans and crafters in the areas where their stores are located.
The craft industry is a perfect microcosm of the larger tensions that are pulsing through our national and global cultures in 2017: racial, social, economic. And corporations everywhere—their advertising choices, their mistakes, and their responses to those mistakes—are often the battlegrounds where those tensions come to the forefront.
Most of us begin our businesses as one-person shows. We make our product, take the photos, make the listings on Etsy and answer the emails. And that’s great! Starting small (with as little debt as possible) is a good way to begin your business. You’re agile with your product, can test what’s working with your customers and get a hands-on feel for what needs to change. But at some point it may be wise to hire help so that you can grow and professionalize. Here’s how to know when.
Leanne Pressly of Stitchcraft Marketing suggests that small business owners use Instagram bots to engage their audience to help grow their followings.
With so many custom sticker companies out there it can be hard to know which one to choose. We’ve compiled the most vital information for each one.
Autoresponders connect your work with your subscribers without constant attention or effort, keeping your list active and engaged.
Turn sponsor inquiries into new partnerships with our customizable media kit template. Have it ready to go the next time you need it!
Why should crafters care about Pinterest? Because Pinterest is probably the best place that a crafter can reach customers online. Tailwind is a social media scheduling tool that allows you to make the most of Pinterest and Craft Industry Alliance members get a discount as part of our new member benefits.
Kate Ahl of Simple Pin Media teaches actionable, simple steps that help business owners move forward successfully with a Pinterest presence.