RSVP Webinar: Creating and Nurturing a Facebook Group for Your Business with Ebony Love

The landscape of social media is changing, and Facebook’s new focus on fostering relationships and community means that having a Business Page is no longer enough to get noticed and heard. Learn how you can use the power of Facebook Groups to create unforgettable experiences for a captive audience that will generate cash and build […]

Is Blogging Dead? Not So Fast

Don’t believe the hype. Blogging isn’t dead. In fact, it’s more alive and relevant now than it’s ever been.

Recorded Webinar: Showcase Your Brand on Instagram Using Planoly

With today’s digital space, it’s important to make sure you’re using your social media channels to their utmost potential. Learn from the pros at Planoly, and let Priscilla Castro show you how you can use your Instagram feed to best showcase your brand and your make your feed a work of art! You’ll learn how […]

Being Inclusive and Accountable in Craft Industry Marketing

The craft industry is a perfect microcosm of the larger tensions that are pulsing through our national and global cultures in 2017: racial, social, economic. And corporations everywhere—their advertising choices, their mistakes, and their responses to those mistakes—are often the battlegrounds where those tensions come to the forefront.

When Should You Hire Help?

Most of us begin our businesses as one-person shows. We make our product, take the photos, make the listings on Etsy and answer the emails. And that’s great! Starting small (with as little debt as possible) is a good way to begin your business. You’re agile with your product, can test what’s working with your customers and get a hands-on feel for what needs to change. But at some point it may be wise to hire help so that you can grow and professionalize. Here’s how to know when.

10 Ways Craft Businesses Can Drive More Sales from Pinterest

Why should crafters care about Pinterest? Because Pinterest is probably the best place that a crafter can reach customers online. Tailwind is a social media scheduling tool that allows you to make the most of Pinterest and Craft Industry Alliance members get a discount as part of our new member benefits.

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