Creating a press release doesn’t have to feel overwhelming. This article walks you through an easy, fill-in-the-blank template that helps you craft a polished announcement quickly and confidently. You’ll also find a helpful list of media contacts to make sharing your news even easier.
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Here are some concrete tasks you can work on over the next few weeks that will bring more people to your shop and convert them into customers.
Turn your free Facebook Group into a revenue-generating asset with proven strategies from Stitchcraft Marketing. Learn how to engage members, offer exclusive perks, and guide them toward becoming paying customers.
Learn the basics of AI and how to apply them in your business. Use these AI prompts specific to small business owners.
Brick-and-mortar shop owners are arranging a new sort of social craft night for their customers: crafting at the movies. Watching a film with the lights turned up is a fun way to craft and build community.
Some of the most beloved craft tools weren’t designed for crafters at all. Discover how companies like Valari, Thread Cutterz, and OttLite found unexpected success by listening to makers and embracing happy accidents that reshaped their businesses.
Learn the common mistakes involving FTC disclosures for affiliates and how to avoid them, with easy to understand examples.
With so many custom sticker companies out there it can be hard to know which one to choose. We’ve compiled the most vital information for each one.
We’ve identified 10 Substacks that provide information, inspiration, and community for creative entrepreneurs.
Here’s how to use your Instagram bio to convert followers into customers by getting them over to places where they can buy from you directly.
We asked nine Craft Industry Alliance members to share their tips for growing your Instagram following and getting your work in front of more eyes!
These are the steps craft companies take to work with content creators that are the best fit for their brand.
Use this list to generate 10 essential shots you need to get duing your branding photoshoot.
I’ve seen targeted ads for Soona on my feeds for the last year but just couldn’t wrap my head around the process. The look, branding, and messaging appealed to me as a Millennial business owner. It seems so simple, just send in your product and get a cute on-brand professional photo for $39 and you don’t even have to be on set.
Now I finally have the chance to try them out, let’s get into the details of my Soona experience
Learn the ins and outs of Instagram’s new subscription feature and how your craft business can use this service as a new revenue source.
Visual imagery that makes an impact is vital to a company’s online success. This is a great collection of sources for stock images and fonts.
Getting press for your business can bring in new traffic and new customers. Use these tips to successfully attract media attention to your craft business.
New products and limited-release products both offer powerful marketing opportunities for small businesses to bring customers back to the store, keep a business fresh, and promote engagement.
We take a look at some of the ways QR codes can be useful for your craft business, as well as highlight a few of the best free and paid options for generating QR codes.