Here’s how to use your Instagram bio to convert followers into customers by getting them over to places where they can buy from you directly.
Here are some concrete tasks you can work on over the next few weeks that will bring more people to your shop and convert them into customers.
We asked nine Craft Industry Alliance members to share their tips for growing your Instagram following and getting your work in front of more eyes!
These are the steps craft companies take to work with content creators that are the best fit for their brand.
Use this list to generate 10 essential shots you need to get duing your branding photoshoot.
I’ve seen targeted ads for Soona on my feeds for the last year but just couldn’t wrap my head around the process. The look, branding, and messaging appealed to me as a Millennial business owner. It seems so simple, just send in your product and get a cute on-brand professional photo for $39 and you don’t even have to be on set.
Now I finally have the chance to try them out, let’s get into the details of my Soona experience
Learn the ins and outs of Instagram’s new subscription feature and how your craft business can use this service as a new revenue source.
Visual imagery that makes an impact is vital to a company’s online success. This is a great collection of sources for stock images and fonts.
Getting press for your business can bring in new traffic and new customers. Use these tips to successfully attract media attention to your craft business.
New products and limited-release products both offer powerful marketing opportunities for small businesses to bring customers back to the store, keep a business fresh, and promote engagement.
We take a look at some of the ways QR codes can be useful for your craft business, as well as highlight a few of the best free and paid options for generating QR codes.
Many people hesitate to create videos often because they just don’t like being on camera. The good news is you can create amazing videos that promote you and your craft without you having to be the star.
Learn how to turn your brand assets into custom stickers and custom labels and level up your branding game while also creating connections with your customers.
Creating unique and engaging brand assets is the first step to building a relationship with your customers that they won’t forget.
You’ve heard the term “affiliate marketing”, but what is it? What does it mean for you, a crafting professional? Learn how affiliate marketing works and how to apply it to your craft business successfully, including the legal ins and outs.
A comparison of the different services available for your email marketing considerations. Pricing, value, and prospective cost as your email list grows are considerations.
The best digital quiz apps make it easy and fun for you to create a personality test for your website, mailing list, or social media page. In this article, we’ll go over the features, usability, and pricing of some of the top quiz apps.
We break down steps you can take to build your newsletter list, including offering a compelling sign up incentive, creating a clear call to action, and featuring extra-special limited-time offers.
In this webinar, marketing strategist and sales funnel coach Liz Boer will demystify Facebook ads. Learn to create personalized ads powered by data so you can reach people at the right time in their customer journey.
Choosing a name for your business can be stressful. How do you find a name that will symbolize all that your brand stands for, is easy to say, easy to spell and can grow with you as your business develops over time? We talk to several craft entrepreneurs to understand how to select the right business name.