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Affiliate Marketing: A Quick-Start Guide for Craft Businesses

You’ve heard the term “affiliate marketing”, but what is it? What does it mean for you, a crafting professional? Learn how affiliate marketing works and how to apply it to your craft business successfully, including the legal ins and outs.

Email Marketing Service Providers Comparison

A comparison of the different services available for your email marketing considerations. Pricing, value, and prospective cost as your email list grows are considerations.

5 Apps And Tools For Making Digital Quizzes

The best digital quiz apps make it easy and fun for you to create a personality test for your website, mailing list, or social media page. In this article, we’ll go over the features, usability, and pricing of some of the top quiz apps.

4-Step Formula For Facebook Ad Success with Liz Boer

In this webinar, marketing strategist and sales funnel coach Liz Boer will demystify Facebook ads. Learn to create personalized ads powered by data so you can reach people at the right time in their customer journey.

How to Choose a Name for Your Business

Choosing a name for your business can be stressful. How do you find a name that will symbolize all that your brand stands for, is easy to say, easy to spell and can grow with you as your business develops over time? We talk to several craft entrepreneurs to understand how to select the right business name.

How These Craft Industry Professionals Stay On Top of Their Instagram DM’s

Craft business owners use Instagram to build community, show process shots, and display a portfolio of work. New opportunities can come in as a result, but it’s all dependent on keeping up with your Direct Messages. We ask a variety of craft business owners how they stay on top of their Instagram DMs.

Zontee Hou: Goal-Centered Digital Strategist

Zontee Hou is the owner and founder of Media Volery LLC, a company that helps small- to medium-sized businesses develop, manage, and execute marketing strategies that work.

Keeping Up with the Instagram Algorithm

If you’re struggling to get your small business noticed on Instagram, you’re not alone. Constant updates to the app’s layout and the ways it measures engagement have been making social media management difficult for independent makers.

Getting Started With Instagram Reels

Instagram Reels is a new feature on the platform and a competitor to TikTok. Learn how to create these 15-second video clips set to music to make engaging videos for your audience in this step-by-step tutorial.

How to Promote a Craft Book During the Pandemic

Promoting a book is always a big job for craft book authors, but promoting a book released during the pandemic presents new challenges. Use these tips to help spread the word and drives sales for your new title.

How to Create Effective Google Ads: A Quick Start Guide

Using Google Ads is a tempting strategy for getting found in search, letting you skip to the head of the line if you play your keywords right. Here we break down how these ads work, who they’re for, and how to create an effective one.

Designing Plastic-Free Packaging

Could plastic-free packaging attract more customers to your craft product? Get tips from businesses that adopted sustainable packaging for their products.

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