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Keeping Up with the Instagram Algorithm in 2020

If you’re struggling to get your small business noticed on Instagram, you’re not alone. Constant updates to the app’s layout and the ways it measures engagement have been making social media management difficult for independent makers.

Getting Started With Instagram Reels

Instagram Reels is a new feature on the platform and a competitor to TikTok. Learn how to create these 15-second video clips set to music to make engaging videos for your audience in this step-by-step tutorial.

How to Promote a Craft Book During the Pandemic

Promoting a book is always a big job for craft book authors, but promoting a book released during the pandemic presents new challenges. Use these tips to help spread the word and drives sales for your new title.

How to Create Effective Google Ads: A Quick Start Guide

Using Google Ads is a tempting strategy for getting found in search, letting you skip to the head of the line if you play your keywords right. Here we break down how these ads work, who they’re for, and how to create an effective one.

Designing Plastic-Free Packaging

Could plastic-free packaging attract more customers to your craft product? Get tips from businesses that adopted sustainable packaging for their products.

Are Craft Catalogs Still Relevant? 4 Companies Weigh In

Many craft companies have stopped sending out catalogs in an effort to cut costs and due to environmental concerns, but others are ramping up this print strategy and including DIY inspirational content that reaches people directly in their homes.

Strategies for Encouraging More Reviews

Whether you choose to collect reviews organically or take a more active role in tracking customer feedback, here are some honest and helpful strategies for reminding people to take the time and write a review.

7 Tips to Give Your Business a More Professional Look

Turning a hobby into a viable and profitable business is a dream for many crafters and artists. The reality is that only a small percentage are successfully able to make the conversion.  You can be an expert in your respective discipline, but if you fail to present yourself in a professional manner, others will not see the value in your work and may pass on your products/services.  So, how do you create a professional image? Here are a few suggestions that have been proven to work.

5 Elements of a Bestselling Pattern

Bestselling patterns frequently have elements in common. Working to include some, or all, of these in a pattern, can help it have a better shot at rising to top seller status.

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