In the wake of h + h 2019, the biggest trade craft fair for the German market, the German industry association, Initiative Handarbeiten, has published a review of the German craft market over the last 5 years.
Changing your business name means undertaking quite a bit of time, effort, and financial outlay to successfully rebrand your business, while also bringing along your current customers and followers.
Curious about advertising on Instagram? Here are some tips and best practices to help you get started.
Whether you choose to collect reviews organically or take a more active role in tracking customer feedback, here are some honest and helpful strategies for reminding people to take the time and write a review.
Turning a hobby into a viable and profitable business is a dream for many crafters and artists. The reality is that only a small percentage are successfully able to make the conversion. You can be an expert in your respective discipline, but if you fail to present yourself in a professional manner, others will not see the value in your work and may pass on your products/services. So, how do you create a professional image? Here are a few suggestions that have been proven to work.
Bestselling patterns frequently have elements in common. Working to include some, or all, of these in a pattern, can help it have a better shot at rising to top seller status.
Email is the most cost-efficient form of advertising, and it’s one of the few places to spend marketing budget where you can actually see return on investment (ROI). The money that you spend on email marketing can be directly tied to actual sales generated from email campaigns.
Most Pinterest users who have upgraded to a free business account can purchase ads in the form of Promoted Pins.* These ads can help boost traffic and brand awareness in a way that caters to creative business owners.
A customer loyalty program is a rewards program offered by a company for customers that make frequent purchases. The rewards can take the form of discounts on future purchases, free shipping, free product, the opportunity to purchase exclusive products, or even access to exclusive events.
Here are some concrete tasks you can work on over the next few weeks that will bring more people to your shop and convert them into customers.
When Liz Stiglets, owner of cozyblue, first launched her Etsy shop in 2007, she made every product by hand, whether it was knitting a hat, sewing a soft animal, or hand-stitching a wool felt crown. But she soon realized this type of work wasn’t sustainable creatively or financially.
Nothing sells a product better than word of mouth from a trusted source – whether it’s a restaurant to try, a movie to see, or a craft product to buy – which is why brand ambassador programs are so successful.
The marketing funnel describes a customer’s theoretical journey from not knowing anything about your product, service, or business, to becoming a customer. It can be an effective tool for handmade businesses trying to increase awareness, sales, and customer loyalty.
Writing a professional bio can be intimidating. Whether it’s a short bio on a website, an “about me” column on a blog, or a one-liner for an article, it’s tough to write about ourselves, ‘cause, heck, no one likes a bragger.
But your bio is an important business tool, whether you are introducing yourself to potential customers and clients or to a potential boss. A good bio tells someone why you are the right person for the job, why he or she should buy your products, why you are the perfect one to write an article or book, teach a class, create a design, etc.
In May, just a month after Craftsy was acquired by NBCUniversal, the company announced to instructors that it would be switching its main revenue model from a la carte class sales to a subscription model.
A brand message is the way a business communicates the value of your business to your target audience. It describes why your brand matters, what it stands for, and what it has to offer. It can include your tagline, your About page, advertising slogans, and a recurring story or theme in social media posts.
Have you have been using MailChimp to gather your email addresses, but that is about as much as you have managed to do? Is the thought of trying to get your head around Mailchimp is enough to make you put your head under the covers and hope the moment passes? This webinar is for you! […]
The landscape of social media is changing, and Facebook’s new focus on fostering relationships and community means that having a Business Page is no longer enough to get noticed and heard. Learn how you can use the power of Facebook Groups to create unforgettable experiences for a captive audience that will generate cash and build community for your shop or brand.
No small business owner can develop personal relationships with every customer to nurture the relationship. That’s where email automation can help.
For designers and makers, subscription boxes potentially offer exposure to enthusiasts who might not frequent retail stores or know how to find them online.