Best Practices for Using Pinterest Promoted Pins

Most Pinterest users who have upgraded to a free business account can purchase ads in the form of Promoted Pins.* These ads can help boost traffic and brand awareness in a way that caters to creative business owners.

Cozyblue Encourages Crafters to Slow Down, Get Cozy, and Get Crafty

When Liz Stiglets, owner of cozyblue, first launched her Etsy shop in 2007, she made every product by hand, whether it was knitting a hat, sewing a soft animal, or hand-stitching a wool felt crown. But she soon realized this type of work wasn’t sustainable creatively or financially.

Brand Ambassadors Help Companies Earn Loyal Fans

Nothing sells a product better than word of mouth from a trusted source – whether it’s a restaurant to try, a movie to see, or a craft product to buy – which is why brand ambassador programs are so successful.

How to Put the Marketing Funnel to Work for Your Creative Business

The marketing funnel describes a customer’s theoretical journey from not knowing anything about your product, service, or business, to becoming a customer. It can be an effective tool for handmade businesses trying to increase awareness, sales, and customer loyalty.

How to Write a Great Bio: Tips for Craft Business Owners

Writing a professional bio can be intimidating. Whether it’s a short bio on a website, an “about me” column on a blog, or a one-liner for an article, it’s tough to write about ourselves, ‘cause, heck, no one likes a bragger.

But your bio is an important business tool, whether you are introducing yourself to potential customers and clients or to a potential boss. A good bio tells someone why you are the right person for the job, why he or she should buy your products, why you are the perfect one to write an article or book, teach a class, create a design, etc.

Brand Messaging: 220 Adjectives for Craft Industry Businesses

A brand message is the way a business communicates the value of your business to your target audience. It describes why your brand matters, what it stands for, and what it has to offer. It can include your tagline, your About page, advertising slogans, and a recurring story or theme in social media posts.

Recorded Webinar: Making the Most of MailChimp

Have you have been using MailChimp to gather your email addresses, but that is about as much as you have managed to do? Is the thought of trying to get your head around Mailchimp is enough to make you put your head under the covers and hope the moment passes? This webinar is for you! […]

Recorded Webinar: Creating and Nurturing a Facebook Group for Your Business with Ebony Love

The landscape of social media is changing, and Facebook’s new focus on fostering relationships and community means that having a Business Page is no longer enough to get noticed and heard. Learn how you can use the power of Facebook Groups to create unforgettable experiences for a captive audience that will generate cash and build community for your shop or brand.

Is Blogging Dead? Not So Fast

Don’t believe the hype. Blogging isn’t dead. In fact, it’s more alive and relevant now than it’s ever been.

What to Include in a Full Visual Identity for Your Brand

Your visual brand identity is more than a logo. Adding a full suite of visual details takes it from mere logo to full brand design. A strategic brand identity means your customers can recognize your brand from a mile away. They will know it’s your Instagram post before they read who posted it. And they will be able to recognize your product and packaging from across a store.

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