Getting Started with IGTV
Use these IGTV tips to learn how to share long-form videos with your Instagram followers.
COPPA for Crafty YouTubers: What You Need to Know
A new YouTube settlement with the FTC could have major implications for craft business channels if they don’t comply with marking their channels as “child directed.” Find out how COPPA may impact your YouTube channel.
Livestreaming on Twitch: A Guide to the Basics
Twitch is a livestreaming platform that is now being used by more than just gamers. Learn how you as a craft business owner can get started building community on this interactive platform with these helpful tips.
Crafters on Twitch: Using Livestreaming to Build Community
Twitch is a live streaming platform mainly used by gamers, but now crafters are using it show what they’re making and build community at the same time.
The Craft Aisle Creates Irresistible DIY Video Content on Instagram
The Craft Aisle is an Instagram account dedicated to simple craft tutorials with a focus on DIY video. In a short time, this account created by two video producers has gained a lot of traction.
How Introvert Sara Lawson of Sew Sweetness Uses Video to Communicate with Customers
Many sewists know Sara Lawson of Sew Sweetness thanks to her twice-weekly live videos that feature everything from demos to Q&A, reviews, and even giveaways. But there’s something many of Sara’s customers may be surprised to know: She is a very shy introvert.
Best Practices for Teaching on Skillshare
Skillshare, an online learning community for creators, offers 27,000 online classes with a focus on design and illustration, entrepreneurship, business, photo and film, writing, and crafts, among other topics.
How to Create Engaging Videos for Instagram
If you’re feeling inspired by artists using video on Instagram to boost engagement, it’s time to integrate video content into your own social media efforts. The good news is there are plenty of easy and affordable ways to use your smartphone to create engaging video for Instagram.
Creative Business Owner’s Gift Guide
Hey craft business owners! This gift guide is just for you. If someone has been asking you what you want this holiday, we know you’ll find some things on this list that you’ll need and love. Treat your business (and yourself) to something fun this holiday season!
How to Take a Selfie: A Professional Photographer’s Tips on Lighting, Background & More
As a creative person and a small business owner, you may have wondered how you can photograph yourself and still put your best digital foot forward. Getting professional photos is a great option, but sometimes you just need to take a quick shot to help market your business. We asked a professional photographer for expert tips on taking great selfies. Here’s what she told us!
Elevate Your Imagery: Use Design & Photography to Sell
When marketing, we have 3 seconds to grab a person’s attention. In this webinar, photographer and graphic designer Nissa Brehmer and Kristy Zacharias explain how to expertly create visual imagery for your brand.
How to Get Started with Overhead Videos … At Any Skill Level
Social media strategist and video creator Jennifer Priest recently led a webinar for CIA called Know What Works: Make Videos that Capture Attention. She put together this list of suggested video equipment for all skill levels.
Free Stock Photo Sites for Your Craft Blog and Business
Stock photo sites are an incredible source of imagery for use in all sorts of online spaces including advertisements, social media campaigns, websites, and blogs and they can also come in handy for print campaigns. I found more than four dozen stock photography sites offering millions of photos, illustrations, vectors, and videos on almost every subject matter imaginable. Some of these sites charge a monthly or yearly fee, and some have restrictions on how the images can be used. To make things simpler we’ve narrowed down the offerings to eight high-quality stock photo sites with images relevant to craft-based businesses where almost every image is free to use as you see fit.
Creative Business Owner’s Gift Guide 2017
Hey craft business owners! This gift guide is just for you. If someone has been asking you what you want this holiday, we know you’ll find some things on this list that you’ll need and love. Treat your business (and yourself) to something fun this holiday season!
Photo Shoot A-Z–Planning, Producing, and Picture Making with Gale Zucker
Are you ready to create beautiful images for your shop, patterns, marketing or book? It is time to have a photo shoot! Whether you do your own photography or hire a professional, this webinar is a primer on planning photography for your creative business, to take it to the next level.
Help Customers Find Your Brand Videos with Search Engine Optimization
Customers — and search engines — love videos. Getting your videos seen by your target audience starts with practicing search engine optimization for video.
A Pocket-Sized Photo Studio: Maximizing the Potential of Your Phone’s Camera
It’s possible to create beautiful photographs of with your camera phone. Follow this advice and embrace the potential of your pocket-sized wonder.
Video Equipment: Editable Document for Your Research
We all have our own video equipment needs so we’ve created this document to help you organize your thoughts and create your own equipment wishlist.
Getting Serious About Video: Exploring Equipment Options
With a whole industry full of video equipment, it’s hard to know where to start. We asked a few people we admire what kind of equipment they use.
How to Hire a Model for Your Next Photo Shoot
Designers who create knitted or sewn garments often face the added challenge of finding and hiring models for photoshoots. It can be tough to find a model that has the right look, is experienced and at ease in front of the camera, and is also affordable. Read on for expert tips on how to do just that.