In a world saturated with social media, building a brand is an integral part of the marketing for an craft professional, whether you’re a producer, designer, or instructor.
Online retailing giant Amazon and book recommendation site Goodreads, both offer authors resources to promote their books directly to readers.
Learn the power of podcasting to boost your creative business. In this webinar Kara Gott Warner will show you how to identify podcasts that align with your brand, and etiquette for pitching yourself to get on a show.
National home decor retailer, West Elm, has a commitment to promoting the work of artisans and crafters in the areas where their stores are located.
Turn sponsor inquiries into new partnerships with our customizable media kit template. Have it ready to go the next time you need it!
Whatever type of creative work you do, having a solo show may take your professional and creative life to the next level. Here’s how to do it!
It can also be difficult for craft business owners to draw a line between their personal/political and business lives when work and hobbies intersect.
Responding to customer feedback is an opportunity to publicly demonstrate that you care about your customers and their experience with your business.
Censorship is central to this story, but there’s another story here and that is about how companies respond to critical feedback online.
With some careful consideration, artists who want to donate their work to causes they care about can do so in a way that generates the most impact to their business as well as to the charity fundraiser.