How I Got Featured in the Press 250 Times

Laura Zander, founder of Jimmy Beans Wool, has been incredibly successful at getting press for her business. She says the most important thing is to understand what your story is really about and to reach out and tell it.

Etsy Design Awards Finalists Announced

An eclectic list of 160 finalists for the Etsy Design Awards debuted August 2nd, moving finalists one step closer to Etsy’s $15,000 grand prize.

Marketing Your Craft Business by Partnering With Your Tourism Office

Tourism boards attempting to partner with and promote local arts and craft businesses is not a new idea, nor did it originate in the United States. Places that have sought to preserve and promote their unique cultural heritage and traditions have offered tourists a variety of goods for sale, unique experiences, or study opportunities.

7 Tips to Give Your Business a More Professional Look

Turning a hobby into a viable and profitable business is a dream for many crafters and artists. The reality is that only a small percentage are successfully able to make the conversion.  You can be an expert in your respective discipline, but if you fail to present yourself in a professional manner, others will not see the value in your work and may pass on your products/services.  So, how do you create a professional image? Here are a few suggestions that have been proven to work.

How to Write a Great Bio: Tips for Craft Business Owners

Writing a professional bio can be intimidating. Whether it’s a short bio on a website, an “about me” column on a blog, or a one-liner for an article, it’s tough to write about ourselves, ‘cause, heck, no one likes a bragger.

But your bio is an important business tool, whether you are introducing yourself to potential customers and clients or to a potential boss. A good bio tells someone why you are the right person for the job, why he or she should buy your products, why you are the perfect one to write an article or book, teach a class, create a design, etc.

Are Niche Magazines the Secret Weapon in Craft Publishing?

With niche content, the self-publishing arm of the magazine publishing industry focuses on providing subject matter that suits a small but loyal following. Content is no longer limited to a traditional publishing environment. Here’s what you need to know to consider producing your own niche magazine!

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