Over the past year, there have been many conversations centered on change through diversity, equity, and inclusion, and social justice. This increased focus has given forward-thinking businesses the mandate to develop a brand strategy that addresses the diverse and evolving customer needs and expectations. One important starting point is drafting a diversity and inclusion statement for your website.
Often all you need is a fresh set of PR-tuned eyes to tell you how to improve your assets and what to adjust on your website so that you know you’re putting your best foot forward when pitching your work to publications. In this webinar, Nora Wolf and Kirsten Larson of Wolf Craft PR will workshop 4 members’ businesses live, providing actionable tips to help them meet their PR goals.
In this webinar, expert copywriter Ashlyn Carter will teach you how to create marketing copy that converts browsers into buyers. Learn to write words that sell, coaching customers through their potential objections, and making your brand stand out among the competition.
Dominique Calvillo is leading a campaign to have knitters and sewists participate in Dressember to raise awareness and funds to fight human trafficking.
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Many craft companies have stopped sending out catalogs in an effort to cut costs and due to environmental concerns, but others are ramping up this print strategy and including DIY inspirational content that reaches people directly in their homes.
Laura Zander, founder of Jimmy Beans Wool, has been incredibly successful at getting press for her business. She says the most important thing is to understand what your story is really about and to reach out and tell it.
An eclectic list of 160 finalists for the Etsy Design Awards debuted August 2nd, moving finalists one step closer to Etsy’s $15,000 grand prize.
With the recent launch of the Etsy Design Awards (AKA the Etsies) and with applications to the Spoonflower Small Business Grant open through August 15, 2019, we wanted to explore why craft businesses participate in awards competitions, and what’s to be gained.
What do the Tour de France and Fleece have in common? They both involve spinning! Use these tips to drive sales during this special event.
Tourism boards attempting to partner with and promote local arts and craft businesses is not a new idea, nor did it originate in the United States. Places that have sought to preserve and promote their unique cultural heritage and traditions have offered tourists a variety of goods for sale, unique experiences, or study opportunities.
Turning a hobby into a viable and profitable business is a dream for many crafters and artists. The reality is that only a small percentage are successfully able to make the conversion. You can be an expert in your respective discipline, but if you fail to present yourself in a professional manner, others will not see the value in your work and may pass on your products/services. So, how do you create a professional image? Here are a few suggestions that have been proven to work.
Writing a professional bio can be intimidating. Whether it’s a short bio on a website, an “about me” column on a blog, or a one-liner for an article, it’s tough to write about ourselves, ‘cause, heck, no one likes a bragger.
But your bio is an important business tool, whether you are introducing yourself to potential customers and clients or to a potential boss. A good bio tells someone why you are the right person for the job, why he or she should buy your products, why you are the perfect one to write an article or book, teach a class, create a design, etc.
While social media and advertising are important, don’t overlook the value of getting exposure in magazines, newspapers, and blogs.
In a world saturated with social media, building a brand is an integral part of the marketing for a craft professional, whether you’re a producer, designer, or instructor.
Online retailing giant Amazon and book recommendation site Goodreads, both offer authors resources to promote their books directly to readers.
Learn the power of podcasting to boost your creative business. In this webinar, Kara Gott Warner will show you how to identify podcasts that align with your brand, and etiquette for pitching yourself to get on a show.
National home decor retailer, West Elm, has a commitment to promoting the work of artisans and crafters in the areas where their stores are located.
With niche content, the self-publishing arm of the magazine publishing industry focuses on providing subject matter that suits a small but loyal following. Content is no longer limited to a traditional publishing environment. Here’s what you need to know to consider producing your own niche magazine!
Turn sponsor inquiries into new partnerships with our customizable media kit template. Have it ready to go the next time you need it!