Who knew a passion for wooden flowers could bring former schoolmates back together? Though Stefanie Lin and Maggie Pozorski were just acquaintances during when they were in class together as kids, they’ve now become not only good friends, but also business partners united in a new-found passion for a unique craft material.
Marie Forleo’s B-School is an 8-week online training course about business and marketing for multi-passionate, big-hearted craft entrepreneurs.
Email is the most cost-efficient form of advertising, and it’s one of the few places to spend marketing budget where you can actually see return on investment (ROI). The money that you spend on email marketing can be directly tied to actual sales generated from email campaigns.
In June, the U.S. Supreme Court decided Wayfair v. South Dakota, changing the sales tax landscape in ways that will significantly affect your craft-related business.
In an effort to better serve its 2 million active sellers, global artisan marketplace Etsy recently increased seller fees. It’s the first spike sellers have seen in the company’s 13-year history.
We all want to make the world a more inclusive place, but sometimes it’s hard to know where to start. Take this survey to identify what you are doing well and what you can work on.
With change occurring constantly, it is particularly challenging for artists to keep their businesses thriving. Evolving your craft business is key.