Podcast Episode #198: Ursula Morgan and Mark Hyland of Premier Needle Arts
In this podcast episode, Mark Hyland of Premier Needle Arts and Ursula Morgan of The Crafts Group talk about their strategy to grow a family of craft brands.
Are Craft Catalogs Still Relevant? 4 Companies Weigh In
Many craft companies have stopped sending out catalogs in an effort to cut costs and due to environmental concerns, but others are ramping up this print strategy and including DIY inspirational content that reaches people directly in their homes.