With many retail stores required to shut down in the pandemic, Michaels saw a big bump in e-commerce but overall fell way short of expectations.
Michaels will be closing Darice, its wholesale division, by November 30, 2020. Michaels acquired Darice as part of the Lamrite West acquisition in 2016 along with Pat Catan stores.
In this podcast episode, punch needle artist Rose Pearlman explains how she got introduced to this craft and built her reputation via Instagram which has led to a book deal as well as several incredible teaching opportunities.
Craft Industry Alliance is excited to have Darice join us as a corporate member. Darice is a premier manufacturer and wholesale distributor to the crafts industry that carries more than 45,000 products.