How to Build Anticipation with Limited Releases
New products and limited-release products both offer powerful marketing opportunities for small businesses to bring customers back to the store, keep a business fresh, and promote engagement.
Everything You Need to Know About QR Codes for Your Craft Business
We take a look at some of the ways QR codes can be useful for your craft business, as well as highlight a few of the best free and paid options for generating QR codes.
5 Tips for Making Videos Without Being on Camera
Many people hesitate to create videos often because they just don’t like being on camera. The good news is you can create amazing videos that promote you and your craft without you having to be the star.
How to Promote a Craft Book During the Pandemic
Promoting a book is always a big job for craft book authors, but promoting a book released during the pandemic presents new challenges. Use these tips to help spread the word and drives sales for your new title.
Getting Started with IGTV
Use these IGTV tips to learn how to share long-form videos with your Instagram followers.
An Overview of the German Craft Market Over the Last 5 Years
In the wake of h + h 2019, the biggest trade craft fair for the German market, the German industry association, Initiative Handarbeiten, has published a review of the German craft market over the last 5 years.
The Benefits of B-School for Big-Hearted Craft Entrepreneurs
Marie Forleo’s B-School is an 8-week online training course about business and marketing for multi-passionate, big-hearted craft entrepreneurs.
Get Your Emails into More Inboxes with These Deliverability Best Practices
Email is the most cost-efficient form of advertising, and it’s one of the few places to spend marketing budget where you can actually see return on investment (ROI). The money that you spend on email marketing can be directly tied to actual sales generated from email campaigns.
Cozyblue Encourages Crafters to Slow Down, Get Cozy, and Get Crafty
Liz Stiglets, owner of cozyblue, has created a thriving embroidery business including selling kits retail and wholesale as well as a subscription club.
Showcase Your Brand on Instagram Using Planoly
Priscilla Castro is the brand partnership manager at Planoly. In this webinar, she shares techniques for using your social media to the utmost potential.